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How to Make a Logo with a Transparent Background

Contemporary websites often employ full page background images, videos, or colors.  As such, your logo needs to have a transparent background so to not interrupt the field. Graphic artists commonly create logos with transparent backgrounds.  Indeed, such formatting provides maximum flexibility for the logo’s use.  But if you are developing a logo on your own, […]

Three Keys to a Good Online Reputation

Headlines today are filled with cell phone videos of bad behavior, verbal attacks in the twitter-verse, and disturbing incidents of cyberbullying. In our everyday lives, disgruntled customers or employees tarnish reputations of local businesses or past employers and jobs are lost or never offered because of inappropriate social media sharing. Business owners who want to […]

Free Creative Commons Zero Licensed and Public Domain Images

Owning and maintaining a high quality website can be an expensive endeavor.  Today’s high expectations demand fast loading speeds and attractive graphics.  But an attractive website doesn’t have to be expensive.  There are numerous free image resources available to add imagery and a splash of color to your website. Creative Commons Zero Licensed Images Creative […]

Maximizing Engagement by Minimizing Required Data

Landing pages, including sales pages, capture personal data to enable follow-up engagement.  This data represents investments of trust and time in you and your business; an investment that must yield a significant enough return to be made.  Thus, it is imperative that you balance the amount of data required with the value offered. Achieving Balance […]