February 2021 - Page 3 of 3

There are many different reasons why people set-up blogs today. Some people establish blogs as a way of facilitating their business website and driving more traffic to their online store. There are then people who start blogs because they are passionate about certain subjects and a blog enables them to share their voice and opinions. You can also monetise your blog. However, you are only going to be able to achieve your goals if you get a lot of traffic to your blog. Keeping that in mind, we are going to take a look at some of the different ways that you can drive blog traffic.

Make the most of social media

When it comes to online marketing, all of the different channels are very much integrated. SEO, social media marketing, and blog writing all work together to help you to build your online presence. Therefore, it makes sense to build an effective social media presence for your blog in order to attract more traffic and followers.

However, one of the biggest mistakes that people make when it comes to social media is trying to establish a presence on every social network site. When you consider the wealth of social media sites that are available today, this is simply not possible. Your efforts will be diluted because it will not be possible to give every platform the amount of effort and attention that is required. As a consequence, one of the most important things that you need to do is determine what social media networks you should focus on.

This means that you need to figure out where your target audience is. What sort of social media networks are blog readers most likely to use? For example, if your blog readership is predominately females who are of college age, Pinterest would be a wise social media network to integrate into your strategy. This is because the Pinterest demographic matches up with this. You can grow blog traffic with Pinterest if it is the right social media platform for your audience.

Focus on delivering quality content

Not only should you think about your approach to social media, but quality really is everything when running a blog. You cannot expect to put out poor quality content and have a successful blog. Your content needs to be original, exciting, and informative.

If you do a quick search on the web, you will see that there are so many different blogs out there today. Competition is fierce. What is going to make people choose your blog over other blogs? The answer lies within the content you create. If you create high-quality content that is different from the norm, you are more likely to have people following your blog. However, if your content is low quality and it does not provide anything new or helpful, no one is going to read your blog. It is as simple as that.

Make sure you have a consistent posting schedule

Yes, your content needs to be of a high quality. However, it also needs to be consistent. Posting several times in one week and then disappearing for a few weeks is no good. It is much better to post once or twice per week than it is to have an erratic posting schedule.

People like to know what to expect. They want to know when they are going to receive new content from your blog. This is the only way you are going to build up a following. If you post on an erratic basis, people will lose interest when you do not post on your blog for quite some time. The best thing to do is create a calendar for your blog so that you can schedule content.

Create guest posts that link back to your blog

To boost the power of your own blog, you need to post content on other blogs! If you have other websites that point back to your own, it can help to boost your social media ranking. This will give you more visibility online, which can result in more viewers for your blog.

However, we must stress that it is imperative to only link up with premium quality blogs that are relevant to your blog. If you were to run a sports blog, for example, linking to a blog about unicorns wouldn’t help you to climb up the search engine rankings. There is no relevance. This is why you need to make sure that you carefully consider the blogs that you post guest posts onto. Make sure you check their domain ranking so you can be sure that the site has high authority.

Be patient

We know that it can be hard to be patient when you are desperate to build your blog. However, we are sure you have heard the saying that Rome was not built in a day. You cannot expect any blog or website to be a smash hit overnight. It just does not happen. Instead, it takes a lot of hard work and dedication.

Slow and steady truly is the best approach when building your presence online because it will help you to create a natural and organic ranking, which is much more likely to last. If you try to take shortcuts, you will only end up hurting your blog in the long run.

So there you have it: an insight into some of the different ways that you can drive more traffic to your blog. If you try the different strategies and techniques that we have discussed above, you can give yourself the best chance of increasing the traffic to your blog. From focusing on your social media marketing efforts to ensuring that your content is original and engaging, there are lots of different tactics that are important when it comes to increasing the visibility of your blog. Try out the approaches above and remember that you need to be patient to see results.

Every business knows that marketing is important. After all, it doesn’t matter how fantastic your product or service is if no one knows about it! Traditionally a lot of advertising was done in newspapers or magazines and even direct mail, but these days the digital sphere is undoubtedly the most powerful arena in which to do your marketing. Regardless of the size of your company and the industry in which you work, having a professional quality website and decent online presence is vital. With that in mind, here are three digital marketing techniques that your business should definitely consider trying in 2021:

Content Marketing

Content marketing is a strategy that involves creating ‘valuable, relevant and consistent’ content that is aimed at a particular audience (for example, people of a certain age or gender or who have certain interests), with the intention of attracting and retaining customers. Right away you can probably see that this covers a huge range of materials, from infographics and podcasts to books and videos.

When it comes to your business, one of the simplest ways to get started with content marketing is by having a blog. The key factor here is to make sure that the articles you write are genuinely interesting and informative – they shouldn’t feel like marketing to the reader. If you can give your audience something of value, they will keep returning to your website and be more likely to convert into paying customers.

Paid Advertising

While content marketing has the advantage of being free (aside from paying your staff to write it!), sometimes there are advantages to using paid advertising too. Some of the most common examples of paid advertising are pay per click Google ads, product listing ads, video ads during YouTube content, and Facebook ads.

The world of paid advertising can be a confusing one, so if you’re not an expert in the area, then it may well be worth working with a professional agency such as Octiv Digital. They can help you to design the best adverts, decide where and when to place them, and manage them once they’re up. This is a great way to ensure that you get the best return on the money that you spend.

Social Media Marketing

Although Facebook ads must be paid for, there are ways to use social media for free marketing. By creating tailored content for the most relevant social media websites in terms of your target audience, you can boost engagement with your company, raise awareness of your brand, promote your products or services, and ultimately increase your sales.

Social media is actually one of the best ways to showcase your brand’s unique personality, thanks to its informal nature and opportunities for making direct connections with people. These days the majority of people use social media, so it’s a key place to advertise and build relationships – particularly if your target audience is young. Take a look at your top competitors and see how they use social media if you want some ideas to get you started!