A lot of business owners have an “if it’s not broken, don’t fix it” mentality when it comes to a website. However, it’s not always evident when a website is not up to par, especially when you don’t know much about web design and the web in general.
If you truly want to know if your site is still competitive, you first need to have a clear view of your metrics. You should also gather as much feedback from your audience as possible and use the website as a customer yourself. All of these things should help you find out if your site’s design is acceptable or not. Let’s take a look at some clear signs that your site needs a makeover immediately.
Your Site Performs Poorly on Mobile
The majority of people primarily navigate websites through their mobile devices nowadays and Google uses the mobile version of a website to rank it. So, if your website is hard to navigate, acts erratically, or loads slowly when you browse it through a tablet or mobile phone, you will have to make changes right away.
This isn’t something you should try doing on your own, however. It would be much better to look for an experienced web development agency UK as they will have the expertise needed to create a website that will look great and work perfectly across all platforms.
If you want to know what to look for in a web design agency, make sure that they have experience working in your industry and that they’re located close to where you live ideally. You also have to check their track record as a web development agency. A good web design agency should also have received a few accolades, and you should be able to see some of the top clients and projects they’ve worked on easily. Once you’ve found one or a few agencies that fit those criteria, you can start making calls and comparing quotes and terms.
You’re Getting Uncharacteristically High Bounce Rates
If you’ve been looking at your website’s metrics for a while and you have noticed that you’re getting increasingly high bounce rates, this is one of the clearest signs that there is something fundamentally wrong with your website. You should also pay special attention to how long people stay on your pages. If there’s an issue in any of these areas, your site needs a major overhaul as soon as possible.
It’s Older than Five Years Old
Some people will advise that you change your website as often as every two to three years. Not everyone has the means to do that, however, and if your site is only three years old, it might still be decent enough. But, if it’s more than five years old, it’s almost certainly outdated even if it looks good. Consider speaking with an agency as soon as possible if your site has been around for longer than that and you haven’t made any serious changes to it.
If you notice any of these things with your website, there’s a strong chance that it needs to be updated or completely redesigned right away. The longer you wait to make changes, the more chance there is that you’ll start losing visibility on search engines and losing revenue, so act immediately for the sake of your bottom line.