November 2021 - Page 2 of 2

In order to succeed in their commercial prospection, companies are competing with each other in terms of ideas and thinking outside the box. They rely heavily on the Internet to try to stand out from the competition and increase their turnover. Many of you use webinars for prospection. This tool is an important marketing lever in the age of digitalization. Moreover, with the current health issues, the webinar offers significant advantages for SMEs, large groups and startups. What do you need to know about webinars? How can you use it to develop and succeed in your commercial prospection? Focus on the subject.

Towards a Better Understanding of the Webinar and Its Challenges

Before delving into the various techniques for exploiting the webinar in a commercial prospection, it is first necessary to understand how it works.

Brief definition of the webinar

The webinar is a very popular concept. It is a virtual seminar during which participants can interact. This is the definition from which the term was born: web + seminar. Here, the word “webinar” is the English version. In the French-speaking world, the term “webinaire” is used instead. However, both terms primarily define a “web conference”.

It is usually companies, brands and professionals who organise an online conference for marketing purposes. The event is focused on a particular topic and lasts on average 30 minutes to 1 hour, or much less, depending on the objective. People, often prospects, receive invitations to participate in the remote webinar. They are free to participate and ask questions.

Webinar: an interactive and communicative tool

The main issues of the webinar are :

Interactivity
Visibility
Persuasiveness

The webinar is indeed a powerful tool for the 21st century. It is accessible anywhere, which makes it a significant marketing lever. The tool is also distinguished by the opportunities it offers, namely:

To make people aware of the qualities of a product or service
Demonstrating the expertise of a company
Proposing solutions to various problems

The strength of the webinar also lies in its interactive part. Participants are free to express their opinions during the webinar. The communication model used is also more friendly and in total opposition to the standard scheme where the audience remains passive. Because of these multiple advantages, more and more companies are placing webinars at the heart of their marketing strategy. This method is a development lever for your commercial prospection actions.

Tips for successful commercial prospection using webinars

As mentioned above, webinars are high-impact communication and marketing tools. However, different aspects need to be taken into consideration in order to make it an effective tool for commercial prospection.

Making the most of webinars

After organising an impactful and interesting webinar, your company should be able to generate leads with this tool. You can exploit the data collected from the webinar for example. This includes participants’ opinions, feelings, participation rates, questions asked, etc. This information will help you refine your target profile for commercial prospection.

Find webinar participants with a dedicated tool

Once you have defined the profiles of the prospects, you can easily find them thanks to the LinkedIn social network. The Kaspr extension is a must for generating leads quickly. It allows you to find email addresses, phone numbers and other information about these people in record time.

Kaspr is one of the most popular tools used by salespeople and companies for prospection. You can easily integrate it into your marketing strategy in order to increase your turnover and guarantee a good return on investment. For the prospection stage to be a success, your webinar must nevertheless be an event that has made an impression on prospects. Otherwise, you risk working harder to convert your prospects into customers.

Analyse the post webinar statistics

At the end of the webinar, participants usually receive an email as a thank you. In some cases, organisers also send out a feedback questionnaire to improve future webinars. The answers to these questions provide a framework for improving the organisational aspect of the webinar, the content, but also the quality of the product or service.

To Conclude

A webinar is an efficient way to develop a company’s visibility. This event goes beyond the time and availability constraints often encountered in communication actions. With relevant themes and rich content, your company gets known and (subtly) talks about its services. But above all, the webinar is a means of providing solutions to prospects, while demonstrating your company’s expertise. The webinar allows you to interact with your potential prospects and offer them the answers to their questions. You can then track down these prospects and convert them into customers through proper prospection.

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior. As 2022 approaches, now is the time to start figuring out how to approach digital marketing in the New Year.

Making mistakes during this planning process can create long-term problems. This is why you need to do all you can to think ahead and capitalize on any marketing trends in your industry. The following are some dos and don’ts of creating a digital marketing strategy for your business.

1. Do Optimize Your Content For Voice Search

When creating a marketing strategy for your small business, you need to take note of trends in the world of advertising. In the past few years, the popularity of voice-activated technology has increased substantially. There are many devices that allow consumers to search for items on the Internet with the sound of their voices. If you want to drive more traffic to your website, then you have to find a way to attract people who are using voice search.

Doing this will require the use of long-tail keywords and great content. In most cases, content based on frequently asked questions do quite well when trying to attract voice search users. You also need to realize that the average voice search user will pose their queries in the form of a question. Putting these questions into your content can help you get attention from these users.

2. Don’t Stuff Keywords into Your Content

Some business owners think that they can take a fast track to search engine success. This usually leads to the use of black hat marketing techniques. One of the most common black hat marketing techniques used by inexperienced business owners is keyword stuffing. These business owners think that stuffing as many popular keywords into their content is the best way to attract attention from Google. In reality, the practice of keyword stuffing can hurt your chances of moving up the Google ladder.

The algorithm used by popular search engines is very complex. This means they can detect keyword stuffing and will penalize websites that make this mistake. Instead of worrying about stuffing keywords into your content, you need to feature them naturally. By focusing on the quality of your content, you can attract more attention and move your website to the first page of Google search results.

3. Do Use Social Media to Promote Your Business

While having a website is a key component of developing an online presence for a business, you need to do more to reach a wider audience. Social media is one of the best tools a business owner can use to engage with their audience. Popular platforms like Twitter and Facebook have millions of users. One of the best ways to promote the new content on your website is by posting about it on social media.

4. Don’t Let Your Website Get Slow

When crawling a website, one of the first things the Google algorithm will check is how fast it loads. If your website is slow, it can lead to your website getting put at the bottom of search engine results page. This is why you need to stay one step ahead of website loading issues. As soon as you notice loading problems, you need to reach out to an experienced web designer for help.
By using the information in this article, you can create a marketing plan that will garner lots of sales leads for your business.