5 Ways to Tailor SEO for Your Manufacturing Business

StrategyDriven Online Marketing and Website Development Article |Manufacturing Business SEO|5 Ways to Tailor SEO for Your Manufacturing BusinessAs a business owner, you may or may not know about search engine optimization. But it can help when you tailor SEO to rank higher in Google results for increased business potential.

Create Structured Data FAQs for Your Business

Structured data helps Google create rich snippets to display in SERPs for organic traffic. Organic traffic is visitors to your site from unpaid sources, such as searching on Google. Rich snippets are extra work. But they offer advantages related to your search results. They provide a user with supplementary information, and they help your content stand out. For example, suppose your manufacturing company is obscure, such as making gummy molds. You could include FAQs in your post meta data related to what they are, who uses them, and the benefits.

Include as Much Local Info as Possible

Local SEO isn’t anything new. But it has been somewhat neglected for a long time. From a business perspective, this is a missed opportunity. Including local SEO helps Google drive more traffic to your business based on local searching. For instance, if someone were to Google “gummy molds near me,” they would see results based on location and distance. If you don’t tell Google where your business is, it cannot include you in the results. The easiest way to configure local SEO is to register with Google My Business and fill in all details.

Hire Professionals to Tailor SEO

You can’t do all the SEO yourself, especially when it comes to backlink off-page SEO strategies. Backlinks aren’t 100% necessary for good SEO. But they can be a massive help. When your site is linked from a reputable and relevant source, it tells Google you are trusted and boosts your SEO score. But placing links yourself isn’t advised. One method is to pay an agency to build link juice for you. SEO agencies can produce relevant content that contains your link and place those articles on various websites across the internet, boosting traffic and SEO.

Attach a Blog to Your Manufacturing Company Site

Of course, you have some control over content related to your business. One of the easiest ways to generate more traffic and boost your SEO score is to attach a blog to your company website. Of course, a company website alone doesn’t work for you. But when you develop a blog, you increase the chances of more traffic because you are distributing content relevant to your sector or niche. In this example, gummy mold manufacture. Therefore, you could write posts about making sweets or anything else that a mold can be used for.

Check All the Boxes of Standard SEO Practices

The subject of SEO is vast and becomes complex as you drill down. But on the surface, you can achieve excellent results with meat and potatoes standard SEO. Standard SEO relates to the basics that are the core of anything you publish online. These include on-page SEO such as focus keywords, proper use of headings, bullets, and images, and post meta descriptions. Further, you should tailor posts based on adequate keyword research and write them naturally for your intended audience. Basic SEO is anything but. And will impact your traffic significantly.

Summary

All SEO should be designed around your business or niche for the best results. You can begin local and on-page SEO. But you can go further with rich snippets from structured data.

5 Simple Ways to Ecommerce Business Growth

StrategyDriven Online Marketing and Website Development Article |Ecommerce Business Growth|5 Simple Ways to Ecommerce Business GrowthAmong many ways to improve your online business and stand out from the crowd, some can be very pricey and difficult. That’s why we prepared a list of simple tasks you could implement on your eCommerce site without investing too much money and time. In this article, we will present 5 easy and relatively inexpensive ways to increase traffic and increase income from eCommerce.

By running an eCommerce business, you probably have realized how difficult it is to break through the crowd of your competitors.

Among many ways to improve your online business and stand out from the crowd, some can be very pricey and difficult. That’s why we prepared a list of simple tasks you could implement on your eCommerce site without investing too much money and time.

In this article, we will present 5 easy and relatively inexpensive ways to increase traffic and increase income from eCommerce.

1. Fix UX (User Experience) Mistakes

You can’t imagine how much income e-commerce platforms are losing, simply because somewhere at some stage there are UX (User Experience) mistakes that prevent customers from smoothly browsing products or even shopping! Although most online stores currently use platforms such as Magento or Shopify, it does not mean that your store is always intuitive and hassle-free.

Sometimes you wonder if changing the eCommerce platform, re-design, or some UX solutions in your online store will increase your sales. The answer is yes, but only if they are based on analytics and research, not just your own intuition. What managers may consider to be the right direction must always be verified in analytical data. Most stores use tools such as Google Analytics or HotJar to analyze the behavior of their customers. The analysis of such studies can really tell you a lot.

However, rather than engaging in costly changes, simply listen to your clients and pay attention to the problems they encounter. Focus on the checkout experience first: how smooth it is, how much time it takes, does it fails on some devices. Remember that the majority of your client will use mobile devices and not desktops. Never ignore what your clients say. Fix these problems so that the sale in your store is always as intuitive as possible!

2. Optimize Your Website for SEO (Search Engine Optimization)

While major changes to your platform can be costly and time-consuming, there is nevertheless something you can implement quickly and with much less effort. This is the optimization of your website for SEO (Search Engine Optimization).

Never miss an opportunity to analyze and correct errors that lead to poor visibility of your content in search engines like Google. When necessary, hire an SEO specialized agency to analyze your website and carefully analyze the report. Implement their recommendations quickly, remembering that time is against you. SEO errors can be fixed quickly but their effects disappear slowly from the search engines. The sooner you fix them, the better.

3. Add Good Photos and Descriptions.

Good photos are essential for e-commerce sales. Remember that they should be of very good quality, they must show the product in a clear and descriptive way and should look attractive. Customers buy your products by looking at their photos. Do not forget about it!

In a world focused on images, we used to forget how important the word is. Make sure that the text information, namely descriptions on your website is correct, clear, and interesting for the readers. Good descriptions are not only a pleasure to read and drive the reader’s attention but are also unique content in search engines. Both your SEO and your customers will benefit from it.

4. Run Promotions and Giveaways.

Promotions are an easy and inexpensive way to increase your sales. It’s just like the best way to get your existing customers to spend a few dollars more. Why? Because they use the element of luring customers with the charm of getting something special, so important for our psyche.

There are many types of promotions that you can apply on your platform, and since you are already running your business, you must know a lot of them. Use promo codes, do not forget about specific occasions like Black Friday, Cyber ??Monday, Mother’s Day, or others when everyone is shopping and looking for some great deals.

Consider organizing sweepstakes or giveaways with prizes for new or existing customers. Goods from your online store will be the excellent prizes themselves but consider also giving away something unique. Customized promo sets with some personalized touch will grab even more attention!

You can use the Socialman giveaway app to organize a contest on any platform of your store. Socialman can be installed on any website and works as a widget. This application runs competitions like quizzes or polls but also uses users’ activities on the most popular social media as entry methods. It will give you an additional boost in the form of a viral effect for your brand

5. Grow from Referrals and Affiliate Marketing

To increase your sales, you should also consider participating in partnerships, partnering with social media influencers, and the use of affiliate marketing tools. Particularly 2022 has seen the incredible rise of cashback platforms, which also give a lot of opportunities for eCommerce businesses.

Did you ever use any of them? Not yet? Then it’s a great time to check whether they work for your brand and increase your sales. I bet they will!

Wrap it Up

Like any activity, eCommerce is subject to trends. Being at the forefront of trends is not only an option, it is simply necessary. But among many trends, these five simple ways to grow your e-commerce business should never be ignored. Go ahead and boost your sales!

Do You Need To Focus More On Your Mobile Audience?

StrategyDriven Online Marketing and Website Development Article |Mobile Audience|Do You Need To Focus More On Your Mobile Audience?Mobile is a huge portion of the online selling zeitgeist. People are shopping straight from their phones, and a lot of money can be made in simply allowing yourself to be accessed from every single device out there. But when you’re trying to build a full round business, it can be easy to forget about your mobile audience. You can lose focus over time, and that’s what this post is here to address. Here are some reasons you should realign your selling power to the mobile world.

It’s Easy to Market Via Mobile

If you’re on someone’s phone, you’ve got a direct link to their attention no matter where they go. Your app is downloaded to their home screen, and that gives you marketing power like no other! You can send ping notifications every single day, featuring personalized messages and offers, and that goes a long way to making your customer feel special.

It’s one of the main reasons around 50% of all small businesses build their own apps, so why not follow suit? Get onto your customers’ phones, allow them to curate their app experience, and then sell directly to them with a little nudge every now and then.

You Need to Be Where Your Customers Are

If your customers are out and about, or they’re at work, or they simply can’t be bothered to get up and grab their laptop, they’re going to use their phone to shop! So you need to meet them where they are to capitalize on this. If they have to move, they may not shop at all.

Developing a mobile friendly website doesn’t have to be hard; you can pretty much run a headless shopify store that’s optimized to fit smaller screens in just a few days. And aside from that, the more simple the website is in its design, the easier it’ll be to convert for your mobile audience.

Mobile Websites Are Search Engine Friendly

Did you know that search engines tend to rank websites that are optimized for mobile higher than those that aren’t? If you’ve already got a good grasp on your SEO, this could be the next step to reach the height you’re not quite hitting. It helps more websites fully target the keywords they put time and money into, and you’ll be doing yourself a disservice if you miss out!

Not to mention just how many people use mobile over computers these days. Make your website ready to be used by those just scrolling through their phone and you’ll organically grow your popularity online. While you’re at it, try to make sure your mobile website version loads as fast as the usual desktop version – there’s nothing more awkward and traffic killing than a website that takes ages to open up!

Focusing on your mobile audience tends to pay dividends! Take some time to build a website that can be used by those on their phones and watch your traffic grow tenfold as a result.

Building Your Debt Settlement Business

StrategyDriven Online Marketing and Website Development Article, Building Your Debt Settlement BusinessAmerican households average more than $150,000 in debt – adding up to over $15 trillion. With numbers like these, starting a debt settlement business like Dove Law Houston is a wise idea. People need help managing and eliminating this burden – and you’ve decided to help them do it. You’ve researched, worked hard, and started a debt settlement practice. After all of that, you want to get to work battling debt and see the payoff of all your efforts.

Unfortunately, even with so many people in debt, there is a large number that does not automatically seek out a debt settlement lawyer. You have to get in front of them so that they know the option is available for them. How exactly do you go about doing this? The following steps are good ways to start.

Blogging

When people are being proactive with their debt and searching for solutions, they turn to the internet. They don’t typically search for things like “Houston debt settlement lawyer,” though. They search for things like, “how to get out of debt.”

Blogging is a great way to attract Internet searchers to your website. By creating a blog and adding content about getting out of debt, your website shows up in the search results. They’ll click your link and read your information.

You can then end your blogs with things like, “Contact me today to start your debt-free journey.” This makes them aware that you are available to help.

Local SEO

You want people in and around your area to know you’re in business. One effective way to do this is to put the power of local SEO to work for you. This means claiming your Google My Business profile and entering accurate information. It also means providing a local phone number and address – not a toll-free number or P.O box.

You also need to add that phone number and address to your website – preferably in the header or footer so that it shows up on every page. You should also add your location in your blog content. For instance, you might say, “learn about debt settlement options in Houston.” This ensures that Google – and your visitors – know where you are based, so you rank as a local business.

Social Media

Billions of the same people drowning in debt are constantly on social media. Utilizing social media marketing means getting a relevant ad in front of their faces. This will help draw in customers.

You should also have a business page on social media platforms, especially Facebook. Use this page to share your blog posts, add tips, engage with your audience, and get your clients to leave reviews.

Local Events

It’s also important to physically get out in your community and show people what you offer. You can do this in various venues with an enticing trade show booth. It gives you the opportunity to meet potential customers face to face, answer questions, and explain in detail how you can help them.

Running a successful debt settlement practice – or any business – requires two things. One is letting your customers know you exist and what you can do for them. The other is making it easy for them to find you. The tips above can help you do both.

Houston debt settlement lawyer – not registering in content

7 Tips to Build a Scalable Enterprise SEO Content Juggernaut that Yields Lasting Results

StrategyDriven Online Marketing and Website Development Article |enterprise SEO|7 Tips to Build a Scalable Enterprise SEO Content Juggernaut that Yields Lasting ResultsWhether you are B2B, eCommerce, manufacturing, SaaS, a university, or any other large enterprise, one of the main benefits of SEO is its ability to build a self-sustaining flywheel of traffic by using more and more evergreen content.

Once you reach the point where more of your content ranks on page 1 of Google, you can start celebrating, especially since it will be easier to rank future pages. But that doesn’t mean that you can just coast – your competitors are always nipping at your heels.

Enterprise SEO efforts need to be consistently applied in order to exponentially grow traffic, leads, and sales.

That’s why I’ve put together 7 tips for creating enterprise SEO rockstar content that educates, converts, and scales.

1. SEO Quick Wins (Striking Distance Keywords)

It’s no secret that SEO takes some time to gain traction. It’s common to break even on your investment around 12 months. While it takes time, it’s worth sticking with it due to all the long-term benefits it provides.

SEO will yield results for you well into the future, and you’ll depend less on paid ads. It will also boost your other marketing channels by generating more email subscriptions.

The good news is that you don’t have to wait an entire year to start seeing some results.

That’s where SEO ‘Quick Wins’ come into play. These are some quick tweaks you do to your existing content for speedy boosts in traffic.

My favorite quick win is to identify ‘striking distance’ keywords.

The chances are high that you have a lot of your content ranking on pages 2 and 3 of Google. That’s quite common for my new clients, and they often see little to no traffic from those pages.

I view these pages as within striking distance of SEO traffic.

You’ll need to identify the 1 keyword that each page can use to gain more traction to rise to page 1 (or higher on page 1). Use a keyword research tool to find these striking distance keywords. Next, you’ll need to hit your content with what I call the SEO ‘one-two punch’:

1. First, inject the exact top keyword into five content fields:

  • Meta title
  • Meta description
  • H1 tag
  • The copy below your H1
  • The URL slug

2. Next, boost your page’s authority by linking high-authority internal pages to it

NOTE: Don’t forget to 301 redirect the old url to the new one (since you changed it).

Implementing this one-two punch can provide a quick boost to your rankings on Google. Within a couple of months, you’ll start generating higher ranking and additional traffic from content that was hiding from searchers.

2. Competitor Research (Direct + Indirect)

Next, you’ll need to look at what your competitors are doing with their SEO. If you never pay attention to the competition, you won’t know how you compare to them.

Also, analyzing competitors can give you valuable insights to incorporate into your strategy. For example, you may find that competitors are doing certain things that you aren’t. Here are a few things to pay attention to when looking at your competitors:

  • Their UI & UX since this is becoming more of an SEO focus
  1. Url folder/directory structure
  2. Main and footer menu links
  • From what sites are they getting quality links (where you aren’t)
  1. Highlights relevant sites you could reach out to get a quality link
  2. Highlights relevant sites you could build industry relationships with
  • From what keywords they are successfully getting SEO traffic (where you aren’t)
  1. Informs new content article creation
  2. Informs different keyword targets for existing pages

A lot of clients make the mistake of only analyzing their direct competitors. If you want to cover all your bases, you should look at your indirect competitors, too.

A direct competitor sells a product similar to yours. An indirect competitor doesn’t sell what you do, but they’re in the same industry. Many indirect competitors are media sites and publications. It’s essential to pay attention to them because they may rank for similar keywords.

3. Site Organization Recommendations

You’ll want to make sure that Google has visibility of all your web pages – or it’s all for naught. That’s why you’ll need to organize your site in a way that makes sense to Google. Otherwise, you’ll confuse the algorithm and won’t show up in search results.

That’s the last thing that you want, so here’s how to organize your website:

  • Sitemap.XML File. Your sitemap lets search engines know about all the pages on your website. It lets Google know the order of importance of your pages, recent updates, and more. To ensure Google has visibility of you, upload your sitemap to Google Search Console. Bonus points for creating an HTML version as well.
  • URL Directories/Folders. You’ll need to have your URL structure immaculate so that Google can crawl your site with ease. Order everything hierarchically to keep everything in place. Also, use crucial SEO keywords in your URL folders. Also, it’s best not to split your site into subdomains – as that can spread your authority too thin (rather than aggregating it on one site: better for SEO).
  • Site Navigation. It should be effortless to navigate your site for users but also for Google. Ensure that your main navigation bar has a nice layout with About and Contact pages. Also, use linked breadcrumbs to improve navigation. Breadcrumbs keep track of each page a user visits. It looks like this: Home > About Us > Our Mission.
  • Internal Linking. You’ll want to find areas where you can link to your other blog articles. That creates a spider web of interrelated content on your website. That’s great for SEO and encourages readers to click on related articles.

If you have all your ducks in a row here, you won’t run into issues with confusing search engine algorithms.

4. “Local” Landing Page Keyword Strategy

If you have multiple physical locations, you’ll want to use some “local SEO” techniques in your strategy for quality traffic. Local SEO refers to targeting local search queries in your area.

For enterprise-level companies, you’ll want to separately target each of your locations. That will increase your chances of being locally relevant and gaining more traffic. For local SEO keywords, you’ll want to include the location. An example would be, “car rental Green Bay WI.”

In that query, it’s evident that the user needs to rent a car in the Green Bay area. What’s great about local SEO is keywords often have more purchase intent than others. The fact that they include the location in their search shows that they are likely lower in the sales funnel.

5. Technical SEO Site Audit

Next on the list is a thorough technical SEO audit of your website. It’s where you take a look at key technical aspects that affect your search engine visibility.

Here are some of the factors that you need to audit:

  • Fixing broken links, images, and JavaScript. “Broken anything” means bad news for your SEO. Broken links and lines of code confuse the algorithm, so you need to fix them ASAP. If you find any broken links, know that broken internal links hurt more than external ones. Strive to fix your internal links first for this reason.
  • Images that are missing alt tags. Every image needs an ‘alt tag’ describing the image’s content. Google can’t see pictures, so it needs a description of what you’re trying to show.
  • Page speed issues. Your page needs to load quicker than it takes you to blink. Not only will slow websites frustrate customers, but Google ignores them. If you don’t pass the Core Web Vitals test, you’ll get overlooked.
  • 404 Pages and 302 redirects. Every time you see a 404 Not Found or 302 (temporary) redirect, use a 301 (permanent) redirect. Google prefers 301 redirects because they pass the domain/page authority test.
    Among others…

Fixing crucial technical errors can provide a quick boost to your SEO.

6. Article Keyword Research + Editorial Calendar

Playing the SEO game is all about releasing stellar content. You also need to remain consistent with your release schedule. That’s why you’ll need to develop an editorial calendar to keep you on track.

Regularly releasing blogs is a great way to see continuous boosts in traffic. Just make sure that you base these articles on solid keyword research (popular, relevant keywords that aren’t too hard to rank for).

Use your competitor keyword research, and supplement with others you think of along the way. Also, don’t neglect your content from the past; updating old articles (that are already getting some SEO traffic) can give you a new boost.

7. Backlink Outreach Strategy

Lastly, you’ll want to include link-building as a core part of your strategy. In addition to finding spots for internal links, you’ll need external links (other sites linking to you), too.

Adding links from high authority sites is a great way to give your content a power boost. If your content is linked from pages that Google views as trustworthy, it will boost your authority too.

For me, the first place to start link-building is with email outreach. I use the ‘skyscraper’ technique for email outreach. That’s where you find high-ranking pages in your niche with desirable backlinks.

Your goal is to acquire these backlinks for yourself. How do you do that?

To outdo their content, provide more value. Dive into more detail, offer new insights, and include images and videos. Once it’s evident that your content is superior, it’s time to email the owner of the website you want to link. Politely let them know that your content adds more value and that you’d like to link to their page.

Enterprise SEO That Scales

Those are the 7 core components of a successful enterprise SEO strategy. Remember, it’s about quality over quantity. A few solid backlinks will do more good for you than 1,000 poor ones.

The same is valid with your content. Focus on releasing SEO optimized articles that aim to educate and convert above all else. You want to be intentional and consistent with your SEO tactics to achieve the best results.

Bio/byline: Miles Anthony Smith, a tech keynote speaker and SEO consultant, delights in delivering invaluable content to people hungry for answers to their most vexing questions or challenges.