4 Unexpected Challenges of Video Production

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StrategyDriven Online Marketing and Website Development Article |Video Production|4 Unexpected Challenges of Video ProductionVideo production is a fast-paced, ever-changing industry. There are always new challenges to be faced in order to keep up with the latest trends and technologies. As a beginner, you may have many video production expectations that simply do not align with the reality of production. Video production can be a very rewarding experience, but there are also a lot of challenges you can face when it comes to making great videos. Here are four of the many very common challenges that come with video production:

  • Issues with gear
  • Scheduling
  • Budgeting
  • Power

Gear and Camera Issues

When it comes to gear and camera issues, many small businesses struggle. They may have the right equipment, but they don’t have the time or skills to use it properly. Also, if you work in video production, you will most likely face technical issues. These could be as small as a dead battery or as big as a broken camera. Knowing how to handle various technical issues is critical to video production.

Often, when it comes to making great videos, the quality of the gear doesn’t matter as much as the quality of the content. However, many people struggle to find the right gear and set it up. This can be a difficult task, especially if you or your crew are not familiar with the equipment you’re using. In order to save time and money, you need to make sure that everyone on your team is familiar with the different tools and software that they are using. If one person doesn’t know how to use a certain tool, it can delay or even prevent the entire production process.

Scheduling and Communication

When it comes to video production, you need to ensure that you have excellent communication and a suitable schedule in place. You need to be able to communicate your ideas and schedule to your team so that they can make the best decisions for the production of your video.

You may have a pre-planned schedule that you want to follow, but you may not know when a client, or your team, will be able to meet your needs. It’s important to be flexible and work with the client as best as you can. Sometimes people are able to squeeze in video shoots on short notice, but other times they may not be available for a certain shoot. It’s important to be aware of this and make sure that you’re communicating with the client as much as possible. Good communication and scheduling will help you not feel frustrated after filming because you didn’t have enough time or space for something important.

Budgeting Limitations

One of the most common problems with video production is that people don’t have enough money. Just like with other areas of your business, budgeting for video can be tricky. You need to decide what kind of video you want to produce and how much money you’re willing to spend. But then you need to figure out how much time you’ll need to produce it and how long it’ll take you to finish it. This is especially important for shorter videos – like a commercial or a quick overview of your product or service.

It can be challenging to know exactly how much money you need to spend on a project and how to allocate that money in a way that will make the most sense for your business.
In many cases, it’s best to keep the budget tightly constrained in order to ensure that you’re meeting your goals and hitting your targets. This will help you avoid waste and ensure that your videos are of high quality.

Lack of Adequate Power Supply

One of the most common problems with video production is that the power supply is not adequate. Some locations you want to shoot may not have a good power supply to support your equipment needs. Budgets are often affected when the power goes out. Without a power supply, you may have to wait a while before you can start filming again, causing a disruption in your preset schedule and costing you more money in the production process.

5 Reasons for Organizers to Take Event Registration Online

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StrategyDriven Online Marketing and Website Development Article, 5 Reasons for Organizers to Take Event Registration OnlineCreating a list of attendees for the upcoming event can be a lot of work for organizers. You need the list to be effective to save time and avoid inconveniences. Manual verification can prove hectic and time-wasting. However, the process is easy and effective when the registration is online. The availability of an online event attendee registration system and solution can help meet your expectations. Here is why organizers should take event registration online.

You Gain an Insight on Your Attendees

You get insight and know your guests better when you use the event registration system. Online event registration software has components that dictate the attendees’ key in specific details to help you know more about them. Managing the event becomes easier when you collect necessary information from your guests. You also find it easy to prepare and arrange the right meals and drinks as per your guests’ preference after gaining insight into them.

Secure and Effortless Payment Processing

Processing payments when registering to attend an event is among the hectic jobs organizers have to do. Using manual processing methods can have a lot of setbacks. However, taking the event registration process online comes along with several benefits. It is effortless and secure as the system provides the right avenue to utilize it. As an event organizer, you get access to an active and easy-to-use payment system that your guests can also utilize effortlessly.

Improves Event Efficiency

You want registration, seating arrangement, and other things need to be proper before the event commences. This calls for efficiency in your operations as the event organizer. You also need to save time, money, and resources for the event to succeed. When you consider online event registration solutions, the administrative tasks become bearable. You improve efficiency and prepare for more activities as you have the time and space to do more. Your guests gain more from the event when there is efficiency.

You Get a Customized Registration Process

Dealing with gate-crashers at your event can be overwhelming. You need to avoid embarrassing or confusing situations that might affect the event’s relevance. It is crucial to match the guest’s faces with the details you have on them. This is possible when you utilize the best online event attendee registration solutions as an organizer. The right system will help you customize the registration process and increase efficiency in the end.

Improves Your Marketing Efforts

The chances that your potential customers are on the guest list are higher. Utilizing online event registration solutions is one way to market your business and services. The central management system you utilize can help you send notifications for upcoming events, venues, and rates. You can also get feedback on previous events and understand where to improve. You can also reach a wide network of guests for the upcoming events through referrals and recommendations after using the event registration solution.

The event registration process can be hectic, especially when you have to receive payment and develop a proper list of attendees. While going manual can be helpful, the positive results are likely to be lower. As an event organizer, your efforts bear positive results when you take the registration process online.

Have You Outgrown Your Web Hosting? Here’s how to Know

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StrategyDriven Online Marketing and Website Development Article |Web hosting|Have You Outgrown Your Web Hosting? Here’s how to KnowA business website is a necessity these days because most people expect to find information about you through a single online search. Web hosting is a crucial component of your website as it determines the experience people have when they get on your website. Choosing a web host can be complicated and when you find one that works for you, you never want to think about going through that process again. However, needs change, and businesses outgrow their web hosting. Here are five things to think about to know whether your web hosting still works for you or whether you have outgrown it.

Cheap Hosting

It is perfectly OK to get cheaper hosting if you have a smaller website. The option available is often shared hosting where you have more than one customer on a single server. The problem with shared hosting is that someone else on the server could be using all the resources sending out emails or running scripts. These actions lead to slowdowns on your end and your visitor will have an unfavourable experience.

The good news is that there are a lot of dedicated server and Virtual Private Server options available where other users will not be an issue. There are also web hosts that concentrate on specific types of websites such as blogs for e-commerce websites. To help you find the right web host, head to this link to learn more. There you will find everything you need to know about web hosting. You will also find additional information and resources on how to start and run a successful blog, from how to do SEO properly to monetizing your blog.

Load Speeds

The load speed is related to your load times (the time it takes for the website to fully load). A faster load speed means low load times and a slow load speed means high load times. Faster load speeds offer a better user experience and reduce the chances that visitors leave your website without interacting with it.

Second, your load speeds affect your ranking on search engines. A low load speed and thus longer load times could lead to your website being ranked lower, reducing the number of people who see and visit your website.
Lastly, load speeds are crucial for mobile visitors. These are the people most likely to swipe away if the load times are too long. There are numerous factors that impact website load speeds, with your web host being a crucial one.

If you find that your website’s load times have been increasing or are no longer acceptable, you may have outgrown your web host.

Performance During Peak Hours

Apart from additional users on your server, your allocated resources can also cause a degraded performance during peak times. This happens a lot with e-commerce websites that require a lot of RAM. If you find your website running slow or your shopping cart acting sluggish, the server resources available are not enough for your needs, and you need to find a new web hosting provider.
Your web hosting has a huge impact on your website or blog and thus your business. It is important to continuously assess whether the hosting is enough for your needs and to consider seeking alternatives if it is not.

Everything You Need to Know About UX User Experience Research

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StrategyDriven Online Marketing and Website Development Article, Everything You Need to Know About UX User Experience ResearchUX research, also known as user experience research, is used by both small and large corporations to help determine what customers want and need in a product, experience or website. Unfortunately though, when consumers hear this term, they have no idea what it means that they often ask what is user experience research. Learning more about UX user experience research can help you to better understand what this research is and how it can be used. Read on to learn more about user experience research.

What is User Experience Research? 

User experience research, also known as UX research, involves studying individuals and evaluating their response. User research may be done when consumers are testing out a new website, looking at a protype product, looking at or listening to advertisement material, or utilizing a service. All in all, a team evaluates the response of the user when they are utilizing something new, and then obtains feedback from the user about their experience with the product, service, advertisement or website. This allows companies to get honest feedback about items before they launch them or roll them out to all of their current customers.

Why is User Experience Research Important? 

User experience research is extremely important for a number of different reasons. These days, there is a lot of competition among businesses. As such, businesses want to do what they can to stand out. Utilizing user experience research allows you to get feedback about your ideas, products or services before you spend the money further developing the product or rolling it out. This gives you unique insight into whether there is a market for your product or service, what people are willing to pay for that product or service, or whether the idea may be a flop. Knowing this before you invest a lot of time or money into your idea can help you to spend on great ideas and help you to cut off bad ideas before they drain your business of valuable money and resources.

What Are the Different User Experience Research Methods? 

When it comes to user experience research, there are a lot of research methods that can be used to gain valuable insight into different users’ experiences. One of the ways that experience can be researched is with focus groups or surveys. Remote usability testing, diary studies, card sorting and interviews are a few of the other research methods that are used. Different companies use different methods, based on what they think is the ideal way to test out their website, advertising methods, products or services. When it comes to user experience research, there is no right or wrong way to get feedback on these items, which is what makes the process so interesting. You can use different methods to obtain feedback, and that feedback can then be used to help you develop new products, make changes to existing services, or determine whether to bring a product to market.

If you have never heard of UX research, you may find yourself asking what is user experience research. However, once you know what user research is, why it is used and what methods are used, you will better understand how valuable this type of research is. This type of research is so valuable because it helps companies learn more about consumers, allowing them to tailor websites, products and services to their customers and enhance their user experience. This also helps to ensure that consumers have the experience, products and services that they want, need and expect. User experience research is changing the way that business operate and the day-to-day lives of consumers.

Can Successful Viral Ad Campaigns Be Planned or is it Just Luck?

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StrategyDriven Online Marketing and Website Development Article |Viral Ad Campaign|Can Successful Viral Ad Campaigns Be Planned or is it Just Luck?Many marketers dream of the day when their bright idea becomes the viral ad campaign the whole world is talking about. But with so many advertisements constantly competing for consumers’ attention, the chances of launching a successful viral campaign remain slim.

Some say that viral success is down to luck as much as is ingenuity, but this viewpoint tends to overlook the incredibly hard work, and the truly inspiring ideas, behind the world’s most hard-hitting campaigns. Because the truth is, successful viral ad campaigns don’t just happen on someone’s lucky day.

The success of viral campaigns is always down to the fact that they combine everything a great ad campaign needs – and they do it in such a smart way that people can’t resist sharing the end result until, ultimately, it goes viral.

How To Plan A Successful Viral Ad Campaign

Successful viral ad campaigns are creative, and they usually make an emotional connection with all those who stumble upon them. They also tend to be released at the perfect time for the message they’re aiming to convey, and they’re always original too.

Take a look at some of the key components of top viral campaigns for tips on how to create your own successful viral ad.

Creativity

If you want to go viral, you need to be clever about how you share your message. Creativity is at the very heart of viral success, and it’s something the world’s best advertising teams have in abundance. Look back at some of the most memorable viral campaigns and think about how imagination has been used to get a message across.

Timing

Timing can make or break a campaign, particularly if the team behind it has aspirations of viral fame. Some of the most talked-about campaigns of recent years have only become so well known because of how great their timing was. So, try to be flexible in your strategies. Remember that a lightning-quick response to current events and talking points could be just the thing you need to go viral.

Emotional Connection

Marketers use emotion all the time, but when a team manages to make a real emotional connection through an advertising campaign, great things can happen. Of course, emotional messages don’t work for every brand, but if you can put a slant on your message that might tug at the heartstrings of your target audience, you just might have an idea worth pursuing.

Visual Impact

Viral campaigns tend to be visual in nature because a visual campaign stands the best chance of attracting the most attention in a short space of time. So, think about how you can add more visual elements to your advertising, ensuring that they are as impactful as possible, wherever audiences might see them. Don’t get too carried away here though – visual elements need to remain both relevant to your brand and compatible with your target audiences to ensure they don’t miss the mark and alienate potential customers.

Originality

No one will share a campaign if they’ve seen the idea before. Present your audience with something that feels fresh and new, though, and you’re far more likely to see the organic reach of your campaign start to soar. Take inspiration from other campaigns you admire, but try to create something your audience will never have seen before to give your ad the best possible chance of being shared far and wide. These tips on how to write a viral headline might be just the starting point you need.

Shareability

If you want people to spread the word about your campaign for you, then you need to make it as easy as possible for them to do so. Add sharing buttons on all your digital content, make sure you’ve got a unique hashtag that’s short and catchy enough to be remembered, and monitor the online conversation, taking an active role where possible to keep audiences talking.

Forget luck, it’s hard work that makes a campaign go viral

While it’s easy to look back at recent viral campaigns and assume that Lady Luck had a part to play in their success, it’s far more likely that these highly shareable ideas are the result of huge amounts of hard work, from some of the brightest minds in the industry.

About the Author

Sean Begg Flint is the founder of Position Digital, a digital marketing agency for ambitious startups and growing brands. He is passionate about purpose-driven content marketing and using outreach for good.