Digital Marketing: How-To Guide for Small Businesses

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Digital Marketing: How-To Guide for Small BusinessesDo you want to take your digital marketing game to the next level through SEO, social media marketing, and other exciting strategies? Then you won’t want to miss a detail in this how-to guide designed for small businesses.

The digital marketing volcano has erupted. Now, in order to be a successful small business, you need to have excellent digital marketing strategies in place. If not, you’ll be left behind in the Stone Age of marketing, which is a place you definitely don’t want to be!

Many small business owners are scared of digital marketing and assume it’s too complex to understand fully. However, you might be surprised to learn that digital marketing and its inner workings are actually very simple. It’s something to be excited about – not afraid of. After all, when digital marketing is done correctly, it can turn a business into a major success. To help your small business start making some big digital marketing moves, start with ‘Step 1’ listed directly below.

Step 1: Use Search Engine Optimization (SEO)

If you want to boost your website up the search engine results and ultimately grow your brand name, then SEO is exactly what you need. SEO encompasses an umbrella of different strategies, from link-building to making your website faster and more user-friendly.

Many small businesses do their SEO in-house, while others outsource everything SEO-related to marketing companies. To learn more about SEO and other important marketing functions, check out Avid Marketer. The more information and knowledge you absorb regarding SEO, the better. This is because SEO is going to be the heartbeat of many companies’ digital marketing strategies moving into the future.

Step 2: Start Email Marketing Campaigns

Not too long ago, email marketing was viewed as a dated marketing strategy. However, over recent years, it has suddenly re-emerged and become the go-to source for increased customer sales and engagement.

The reason why email marketing is so effective is because of high ‘open rates’. In other words, when customers receive marketing emails, they tend to open them, whether the emails are promoting specific products or upcoming sales. Knowing all of this, you should prioritize building an email list between now and 2030.

Step 3: Grow Your Social Media Presence

Today, almost all successful businesses and brands are active on:

The more social media bases you can cover, the better.

Social media is one of the greatest marketing tools of all time. It provides businesses with access to literally billions of consumers. The sky is the limit when you can successfully tap into consumers that match your desired profile.

Step 4: Be Active on LinkedIn

LinkedIn is another excellent platform for digital marketing. Here, you can promote products, provide important business updates, speak directly to customers, and even network with other businesses. It’s a no-brainer.

Step 5: Create a Google Business Profile

To wrap this guide up, make sure to create a Google Business profile. This way, you can become an officially registered business on Google, which means you can appear on Google Maps, boost your visibility, provide clear opening and closing times, as well as much more. For any small business, this is an essential step to take.

3 Signs that Your Website Needs an Immediate Makeover

StrategyDriven Online Marketing and Website Development Article |Website Makeover|3 Signs that Your Website Needs an Immediate MakeoverA lot of business owners have an “if it’s not broken, don’t fix it” mentality when it comes to a website. However, it’s not always evident when a website is not up to par, especially when you don’t know much about web design and the web in general.
If you truly want to know if your site is still competitive, you first need to have a clear view of your metrics. You should also gather as much feedback from your audience as possible and use the website as a customer yourself. All of these things should help you find out if your site’s design is acceptable or not. Let’s take a look at some clear signs that your site needs a makeover immediately.

Your Site Performs Poorly on Mobile

The majority of people primarily navigate websites through their mobile devices nowadays and Google uses the mobile version of a website to rank it. So, if your website is hard to navigate, acts erratically, or loads slowly when you browse it through a tablet or mobile phone, you will have to make changes right away.

This isn’t something you should try doing on your own, however. It would be much better to look for an experienced web development agency UK as they will have the expertise needed to create a website that will look great and work perfectly across all platforms.

If you want to know what to look for in a web design agency, make sure that they have experience working in your industry and that they’re located close to where you live ideally. You also have to check their track record as a web development agency. A good web design agency should also have received a few accolades, and you should be able to see some of the top clients and projects they’ve worked on easily. Once you’ve found one or a few agencies that fit those criteria, you can start making calls and comparing quotes and terms.

You’re Getting Uncharacteristically High Bounce Rates

If you’ve been looking at your website’s metrics for a while and you have noticed that you’re getting increasingly high bounce rates, this is one of the clearest signs that there is something fundamentally wrong with your website. You should also pay special attention to how long people stay on your pages. If there’s an issue in any of these areas, your site needs a major overhaul as soon as possible.

It’s Older than Five Years Old

Some people will advise that you change your website as often as every two to three years. Not everyone has the means to do that, however, and if your site is only three years old, it might still be decent enough. But, if it’s more than five years old, it’s almost certainly outdated even if it looks good. Consider speaking with an agency as soon as possible if your site has been around for longer than that and you haven’t made any serious changes to it.
If you notice any of these things with your website, there’s a strong chance that it needs to be updated or completely redesigned right away. The longer you wait to make changes, the more chance there is that you’ll start losing visibility on search engines and losing revenue, so act immediately for the sake of your bottom line.

Is it Easy to Open my Online Store?

StrategyDriven Online Marketing and Website Development Article |Open Online Store|Is it Easy to Open my Online Store?There’s a lot happening online; from the purchase of clothes, accessories and groceries, buying and sending of gift items, flowers and audiobooks to booking plumbing services and many more, the eCommerce industry is taking over brick-and-mortar business models.

If you are hoping to tap into the many benefits of eCommerce by setting up an online store but don’t know where to begin, then you are in luck, as this article proves that setting up an eCommerce website is not as difficult as you were made to believe.

What Is an Online Store?

An eCommerce website or online store is a site that allows people to buy and sell digital or physical products and services over the internet. Rather than use a physical location, business transactions occur over the internet. Online stores accept payments and manage orders, logistics, shipping, and another aspect that enable efficient buying and selling.

Types of Online Stores

While the sole purpose of every eCommerce website is to buy and sell products and services, the type of eCommerce website varies and is dependent on the site’s business model. These models include:

  • Business-to-business (B2B): This involves the purchase and sales of goods and services between two businesses. It could involve selling to a retailer, distributor, or wholesaler.
  • Business-to-consumer (B2C): Businesses sell their products andservices directly to consumers.
  • Consumer-to-Consumer (C2C): This is also known as a marketplace and involves buying and selling from other consumers.
  • Consumer-to-Business (C2B): Here, a consumer sells directly to a business

How to Open an eCommerce Website in 5 Easy Steps

The steps outlined below will help you set up your online store:

1. Determine your Target Audience

Your target audience is those your products will interest. Knowing who your ideal customers are is important for every business as it helps you discover new customers and attract them to your site, thus leading to a higher conversion rate and increased sales.
While various attributions can help determine your ideal audience, here are three main categories every new eCommerce business should focus on:

  • Location: If your product is location specific, you want to focus your marketing strategies on that location. Focusing your website on geographic location will help serve a particular location better.
  • Interests: Build your website around the attitude and psychographics, opinions, personality, and lifestyle of your target audience.
  • Demographics: When building your website, include characteristics such as occupation, education, income, age, and gender.

Determining your target audience is much easier if you already have a product. You only need to ask pertinent questions such as, who my products are for? What’s their age range? What are their interests? The answers to these and more will help you create the right online store.

2. Choose an Ecommerce Platform

An eCommerce platform is more than a website builder where you list products and accept payments. It’s the control center for the business as it controls everything from inventory to marketing. It also provides the required tool for online sales and client support.

Some features to consider when choosing an eCommerce platform include:

  • Web hosting: This stores data and content in a server database. With a web host, your customers can access your online store. While some eCommerce software comes inbuilt, some require the services of a third-party solution.
  • Usability: Your eCommerce website should be easy to use. Search for an intuitive tool that features a drop-down and drag builder, as this will enhance the efficiency and navigation of the eCommerce site. Also, you can schedule a free trial to test the features before going live.
  • Great Customer Support: Consider an eCommerce platform with excellent customer support. Great customer support will offer round-the-clock services, including 24/7 live chat, phone, and email, and should be available in several languages.
  • Easy Checkout: Look for a platform with streamlined checkout, as this will make it easy for the customer to purchase your products and make payments.

In setting up an online store, consider your future and present needs. Although some platforms are best suited for the present day, more is needed for the future.

3. Determine what to sell

Carefully consider the products to sell. This requires thinking beyond what your customers will like. It requires you to do more competitive critical thinking and ask questions. For instance, what are the popular brands doing? What’s your unique selling point? What solution are you providing?

In determining what to sell, here are some tips to consider:

  • Leverage your popular products
  • Delve into an untapped market
  • Follow the trends
  • Provide easy-to-ship goods and products
  • Consider the choice of location
  • Consider the profitability of the product
  • Consider how the product will be manufactured
  • Consider if there are regulations or restrictions around the products

4. Design your website

In designing your website, aim for an online store optimized for conversions and well-rounded branding. Your website should be fun, have a great look and feel, and should enable users locate products, place orders and make payments easily.
Here are tips for designing a perfect website:

  • Make use of an eCommerce template
  • Think through the structure of your online store
  • Design a website that meets the three-click rule (easy to access within three clicks or less)
  • The site should communicate the products available
  • Create clear-cut calls-to-action (CTAs)
  • Write a detailed product description
  • Upload intentional pictures and images

5. Link a Payment Provider

Now that you have designed the perfect website, it’s time to decide how you get paid. One way to offer efficient services to your customers is to provide multiple payment options, including:
Debit/credit cards

6. Bank transfers

You can also choose from the various payment gateways available. These ensure a safe, secure, and successful transfer of funds from the customer to the merchant’s account. However, some gateways are better than others, depending on your location. However, your gate provider will confirm the payment before crediting you whatever option is chosen.

Final Thought

While a challenging feat, creating an online store is not impossible and can be easily achieved within days. The best eCommerce platform will provide you with the tools, including navigation, inventory management, purchase, payment, and more.
With these, your online store can be up and running in no time, and you can provide those great products and services that will elevate your business.

What Reviews Tell The World About Web Accessibility Programs

StrategyDriven Online Marketing and Website Development Article, What Reviews Tell The World About Web Accessibility Programs

In March 2022, the U.S. Justice Department issued a fresh guidance for web accessibility in accordance with the Americans With Disabilities Act. The brief establishes and reiterates how state and local governments, as well as businesses that are open to the public, ensure that people with disabilities have complete and undeterred access to websites and programs.

Covered under Title II and Title III of the law, these guidelines also help agencies and businesses understand why ADA-compliant web accessibility is not only legal but also vital. Programs like accessiBe are already ahead of that learning curve and are constantly striving to improve the process.

Heralded as a cost-effective option that is easy to use, readers searching through accessiBe reviews will see common denominators in how users rate the solution. Quite simply, it works and it works well. However, if you look more closely, you’ll understand why people are so relieved that a solution  like this finally exists.

ADA-Compliant Web Accessibility Is Improving

The mere development of these programs is a great sign that ADA-compliant software is on its way to becoming what it should have been a long time ago. As web access expanded throughout the world, people with disabilities were left behind in the dust. What is widely known as the “digital divide” has long been a pain point for people with disabilities. In fact, these struggles have caused basic accessibility issues, such as access to computers.

While various government programs helped increase access to virtual devices, the software and programs that people also needed were not accessible. In fact, for many companies and websites, ADA-compliant accessibility is still far from where it needs to be or doesn’t exist at all.

Larger Strides Toward ADA-Compliant Web Accessibility Are Needed

While improvements are being made, the world still has a long way to go toward creating barrier-free web accessibility. One of the web accessibility issues for people with disabilities comes from how the world regards the very nature of the disability.

One study from Sweden attempted to “measure” digital divides in the country, including those for people with disabilities. One of the prevalent issues was the sheer disregard that many companies and websites had for that population. On top of that, different disabilities were regarded, well, differently. Some disabilities were seen as being more important than others. While obviously not true, misconceptions such as these widen the gap instead of providing a bridge.

ADA-compliant web accessibility is necessary for people of all abilities. Technology is increasingly web-based. For many, unfettered virtual access is a means to survive, whether that means getting the things that they need or even making a living. People with disabilities are often excluded from free access to many things, including programs and websites. These programs help to make sure that access is there for everyone.

Reviews Tell The Real Story

Many of the reviews for these programs draw quick attention to how affordable they’ve become. ADA-compliant web accessibility is a serious game-changer that can substantially improve a person’s quality of life. That’s one of the reasons why the price is so impressive. A reasonably priced solution that can have priceless results is a sweet deal.

The program uses two different applications for effectiveness: AI and its interface., They thread through different programs, recognize the need for ADA-compliant usability and accessibility, and then give the user a version of that software that they can effectively use.

Real-life users get web accessibility that is ADA-compliant and actually useful. Companies cut down on potential liabilities by not being ADA-compliant. For most, it’s a win-win solution that companies like accessiBe are helping expand to companies and people alike.

5 Steps To Modernize Your Company’s Online Presence

StrategyDriven Online Marketing and Website Development Article |Company Online Presence|5 Steps To Modernize Your Company's Online PresenceNo matter who you are, you need to find ways to increase your brand’s online reach, and you can choose things like promotions and content. But, if you haven’t focused on the impact of your online image for a while, you might find that it is outdated. This could mean that many competing companies have passed you by, making it difficult to gain a foothold in your industry. If your online presence feels outdated, now is the best time to make crucial changes, so consider these five steps to modernize your company’s online presence.

Work With Design Agencies

You may have plenty of knowledge about your industry. But if this doesn’t revolve around web design, you are better off working with external design agencies who can visit office locations to get an idea of the type of vibe you want to present. From here, these agencies will be able to discuss your needs for your website and other platforms so they can create an easily recognizable image for your brand, clean up your website and social media pages, and make sure your company looks like one that belongs in the modern world.

Check Your Information Is Accurate

All companies must ensure their contact information is up-to-date on their website and search engines. However, these changes are often a low priority, especially when considering other essentials. This can mean that office hours and other details are ignored. But, customers will lose faith in your brand if they cannot locate you, so quickly checking that all your information is accurate (and changing it if it isn’t) is an easy step to help modernize your brand.

Keep Styles Consistent

Consistent styles across all platforms will make your company immediately noticeable. This means using the same font and color scheme. You can also use the right tone with your written content. If you prefer to engage customers through excitement, big and bold words and images are vital. If you prefer a more sophisticated approach, look for understated yet classy images and fonts that will garner interest from your desired customer base.

Maximize Online Resources

There are plenty of online spaces you can occupy, and ignoring the potential of these means your company could fall behind. Social media is the most obvious resource, and you need to make sure you spread your influence across as many areas as possible. This means regular posts on all popular platforms to maximize your chance to reach the right people.

Match Your Audience’s Needs

Creating relevant content that meets your audience’s needs is a fantastic way to drive engagement and prove that you have successfully modernized your approach. You need to understand current content trends, as this makes it easier for you to adapt and stay in the conversation because if you aren’t saying something, you could be forgotten about quickly.


A modern business will always be more appealing to the latest generation of consumers. By ensuring your online presence is clean and contemporary, you can make your company stand out as one worth looking at and frequenting. In doing so, you’ll boost your profits and your reputation to make your company one of the leaders in your industry.