Over the past decade, e-commerce has risen to prominence in all industries. The marketplace has taken a swift turn to digital platforms, and it looks certain to continue that way. Worldwide e-commerce sales are set to hit the $4.1 trillion mark by the end of 2020.

Although there are opportunities within the world of online selling, it is an extremely competitive market. It’s vital for companies to carefully adjust their strategies to cater to the digital marketplace.

E-commerce conversion rates are increasing on average. However, a big reason for this is that larger companies are making a concerted effort to push online sales. Many SME’s (small and medium-sized enterprises) are not experiencing a conversion rate spike.
In a rapidly expanding market, here are six essential tips for increasing conversions for your e-commerce business.

Use analytics and be data-driven

In the digital age, it’s vital for businesses to become data-driven. When it comes to e-commerce, this is even more important. Any e-commerce business generates a huge amount of data relating to sales, marketing, and customers. This should be carefully analyzed and used to make decisions and to create future campaigns.

Have a well-designed website

A slick website with a clean look and high functionality is an absolute must for any e-commerce business. The site should be easy to use, customer-focused, and it should have adequate call-to-action.
The buying process needs to be optimized to make the customer journey easy and stress-free.
Consider hiring a website design and development professional to ensure that your site is at the level it needs to be.

Quality content

All website, social media, marketing, communication, and advertising content should be of high quality. This can be achieved through research, SEO, and excellent copywriting.
High quality and authoritative content rank highly on Google search algorithms, maximizing its effectiveness.

Use targeted social media ads

Social media advertising is a cost-effective way of reaching your target market, particularly when you are directing them to your online store. Facebook and Instagram allow you to target specific demographics with your content, giving you the best chance of conversions.
Social media campaigns can be analyzed thoroughly, providing you with valuable data.

Offer excellent customer service

Creating a loyal customer base is arguably the best way to sustain consistent sales figures. Good customer service gives your e-commerce business a familiarity that people can relate to. Customers want to feel valued, so customer service can be a powerful tool to increase conversions.

Some simple ways of establishing excellent customer services are:

• Install a chatbot on your webpage.
• Communicate with customers via social media.
• Allow customer feedback.
• Have straightforward returns policies and procedures.

Offer free shipping

Free shipping is one of the most important factors for consumers when determining whether or not to purchase online. It could be the difference in making a sale or not. In fact, 90% of shoppers claim that free shipping is the main incentive that would encourage them to purchase more online.

Free shipping costs can be covered, meaning your company doesn’t have to take a big financial hit.

1. Content Is the Most Important Factor in SEO!

Nowadays, content is one of the most used marketing methods. The effectiveness of content marketing is very big and most online businesses depend on it to acquire leads. It is very hard to have success in online marketing without good content. This is why content writing services became very popular between marketing agencies and professional writes. Unfortunately, not all content has a good quality and the results, it produces, depend largely on the quality of the content used. For this reason, you must find a good content writer or a company that offers high-quality services. The industry in which the use of content is the most well spread is SEO.

In the SEO industry the content used is the most important factor. It is so important that all SEO experts agree that content is the king of SEO. All strategies that do not include content had become redundant. The content produced by the SEO agency must be of high quality. Otherwise, the results brought by the strategies that they use will have unsatisfactory results.

2. An SEO Agency Needs to Have Professional Writers!

There are many good writers in this industry and a good SEO agency must have several professional writers who can provide content writing services. The requirements for the quality of content are very high in the SEO industry. To produce satisfactory results, an agency will need to use high-quality content. For this reason, any good agency needs to collaborate with good writers.

There are 2 methods through which this collaboration can take place. The first one is through contracts. Many writers work as contractors or as freelancers. The second method is through hiring. An agency will choose between these methods or use them simultaneously. The choice is based on the needs of the agency and the resources that it wants to invest in its ability to provide high-quality content.

But to be a writer for an agency is not easy. The amount of content needed by an SEO agency is very high. This is why it is very hard for new writers to keep up with the needs of an agency. Moreover, the quality also needs to reach a certain level. But writers that can accomplish these requirements will gain massive experience at a very fast pace.

3. Content Writing Services Produces High-Quality Content!

If you need high-quality content, then you should not ignore the SEO agencies that offer content writing services. But you still need to pay attention to the results. If you want to collaborate with an agency, then start small and see the results. After you are sure that the agency can provide you with the content that you need, then you can continue with long term collaboration.

As for checking the quality of a piece of content, there are 4 things that you need to check:

• Informative. In any business, trust is very important. If you do not have the trust of your potential customers then you will not make any sales. Informative content offers the possibility for a business to gain the trust of its potential customers. If you offer information that will help your future clients, then they are more likely to buy your products and services.
• Engaging. Although it is important to offer informative content, you need to make sure that the reader is willing to read your content. To do that, you need to make your content engaging. The simplest method is through the use of the second person in the content. By writing like speaking to someone, you will be able to keep the reader engaged.
• Accessible. It does not matter what is the field of your business, there are experts and amateurs. So you need to make your content accessible for everyone. Make sure that every reader will be able to understand it. If you write using specific terminology of your field, then only those that understand it will be able to make use of the information presented in the article. And the rest will not come to your website again.
• Original. All the content that you are going to use must be original. By using copied content you will lose the trust of your website’s visitors that will discover the issue. Also, every search engine will know about the copied content and they will penalize your website. On the other hand, the original content will showcase your experience and expertise.

4. The Ranks of Your Website Will Rise While Using the Content Writing Services of an SEO Agency!

As mentioned above, the content used in SEO services is very important for the results produced by any agency. So, if you are going to use the content writing services offered by an SEO agency, then you can also expect to get positive results in your search engines’ ranks.

Nowadays, content can be seen and used in more and more marketing methods. With the rise of technology, it is very easy for any company to target a larger market. For this reason, the competition is continuously rising and your potential customers will have a big number of options from which they can choose. This is why all the top companies fight very hard for the trust of their potential customers. They understand that without that trust, they will not be able to sell their products.

The easiest way to gain the trust of a person is to help it solve a problem for free. And the best method to do that is through information and content. The more content you have to will help your potential customers, the more trust you will receive and, in turn, the more sales you will make.

5. When You Should Use the Content from an SEO Agency Carefully?

Content has many uses in today’s market. And in different fields, there are certain changes that you need to know before using content. For example, the content used in SEO strategies is not very suitable for sales emails. Although certain characteristics are the same, the goal is different and there are certain differences as well.

Without making the necessary changes you will not get top-notch results from content made for SEO. This is why you need to make sure that the content that you get from an SEO agency is optimized for your goals. It is not impossible for the expert writers of an SEO agency to adapt their styles, but not every agency has writers that skilled.

So, if you want to use the content for other purposes aside from for marketing, then you should test the writing services of an agency before beginning a big collaboration. But you can use the content offered by an SEO agency for blogs, website content, and content marketing safely.

6. You Can Use Content Writing Services to Rewrite Older Part of Your Website!

A very good way to make sure of the content writing services offered by an SEO agency is to rewrite old content from your website. Of course, if a piece of content is evergreen then you may not need to rewrite it, but otherwise, it is a wise decision to do so.

If some part of the content present on your website is outdated, then you should replace it with a newer version or make upgrades to it. Otherwise, it will drag your website down. In SEO, search engines consider the overall performance of your website. So, if a part of your website is poor, it will drag the rest down.

The solution is simple. You can use so SEO tools and see which pages of your website have a poor performance and use the services of an SEO agency to rewrite the content on these pages. By doing this you will obtain a big boost to your website’s performance.

7. You Can Use Other SEO services at the Same Time!

Why should you limit yourself to writing services? Make use of the opportunity to find a good SEO agency and try the rest of the services that they offer. SEO is a complex field, and even if you have good content, but you do not know how to use it and what other optimizations should you do, then the results that you will obtain will not be the best.

A good way to maximize the potential of content is to let professionals help you use it in the best possible way. A good SEO agency has the required skills to make use of content to propel your website’s ranks to the top.

Even if you do not want to use SEO, but you still can get some insights from the SEO agency through the cooperation with the content writing services. These insights may be able to help you very much in the process of growing your website. In conclusion, one of the best options that you have is to use the services offered by an SEO agency.