Archive for category: Digital Business Owner

Marketing is something of an art form, and its success often depends on the personnel involved and the toolkit that’s used. Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. On the other hand a little honesty and savvy marketing know-how can accelerate your campaign beyond your wildest dreams. You will have to hire the best people for the job but you can narrow the chances of success by knowing the right tools to use as well. In this article we take a look at some of the marketing tools you need in 2021.

Buffer or Hootsuite

Both Buffer and Hootsuite give you more control and better data when managing your social media accounts. Your website host will probably allow you to schedule posts to social media but there are limitations and the data you receive back may not be sufficient. That’s why a third party software option like Buffer or Hootsuite is effective.

Buffer and Hootsuite allow you to schedule posts to multiple social media accounts at once and give you valuable response data, such as clicks, retweets, likes, favorites, mentions, and potential views. While the free version is limited to one social media account and 10 posts at any given time, a subscription can link you up with every major social media channel.

Social media was once a friendly platform for connecting with people around the world, it’s now a commercial enterprise integral to the success of brands and businesses. Around 3.8 billion people globally use social media everyday which means your business needs to engage with the medium effectively. Buffer and Hootsuite can help you make those important strategic decisions.

Wishpond

Is your website landing page looking dated or not achieving the results you expect? This might be the case with other aspects of your website as well, such as your mailing list or CRM system. Whatever the issue Wishpond can step in and help you out. It’s an affordable digital marketing suite with more than a dozen tools on offer that make your website sing like it should.

The aim of Wishpond is to help you grow your business online by making your website modern, functional, and attractive. Wishpond’s multiplicity of tools allows you to build and publish responsive web pages quickly and across all devices – you can also add various forms to the pages that popup when users visit a landing page. Wishpond will also integrate well with social media and allow you to set up promotions and contests.

If you want an all-in-one software solution that takes your online presence to the next level then consider Wishpond. It’s not only affordable but it provides you with essential software tools like departing employee computer forensics investigations, in a user-friendly format. These tools can be found in other places too but individually, and they are often more expensive.

Instagram

Are you a small business looking to gain a foothold in social media this year? If so then Instagram is your friend. Unlike the big hitters in social media, Facebook, Twitter, YouTube, and Reddit, Instagram has remained untouched by big business advertising. Major social media sites might be awash with established brands but Instagram manages to make space for smaller voices.

How is this possible? The answer lays in the way Instagram manages its advertising. It’s difficult for smaller businesses to gain traction on social media sites dominated by the loudest voices in the industry, and even if they do ‘get-in’ it’s next to impossible to maintain the progress. However, Instagram has an affiliate program that seems to cater more to these smaller voices.

There is nothing stopping corporate giants joining the affiliate network and proving products but for some reason they don’t gain the same traction or attention. Instead, small fashion lines, makeup brands, and esoteric products are more appealing to an Instagram audience. The Instagram audience is much more favorable to the personal connection with products rather than a slick corporate appeal.

Facebook Post Boost

Like Instagram, Facebook Post Boost is a way for smaller brands and companies to slip through the cracks of corporate advertising and gain effective traction at a lower cost. In the coming year the dominant trend for corporate social media advertising is to run high cost campaigns with long run times, this opens up possibilities.

Facebook Post Boost has been introduced to combat the decline in organic reach for businesses on the site. In recent years Facebook has moved more towards posts from friends and family. The result of this is more competition with bigger brands for reaching your target audience. With Facebook Post boost you have an alternative to big budget advertising that still reaches the people who matter.

Facebook Post Boost allows you to set up parameters for a promotion post to reach your audience. You can select a range of demographics along with your ad duration and budget. These ads are not as straightforward as scheduling a campaign with a long run time but they are just as effective at reaching your audience and helping smaller businesses compete with the big guns.

Twitter Explore

In recent times Twitter has become less favorable to marketers and many are moving away from it, opting for Facebook and Instagram instead. The platform is generally perceived as good for marketing if you have a few major influences, but is otherwise difficult to reach your target audience effectively. As more small and medium sized businesses seek conversions elsewhere it might be time to move against the tide.

The reason for this trend is fairly obvious. While it is not impossible to gain new followers on Twitter and benefits from retweets, the platform doesn’t lend itself well to conversions – getting people off Twitter and onto your website is not as slick as other platforms. Still, the site has much to offer, especially if more of your competition is making the shift.

In 2021 it’s more than worth the effort to investigate your potential reach on Twitter. With less competition in your industry and some concerted effort promoting your brand with retweets, lists, and relevant connections, you might see some Twitter ROIs you have for some time relinquished.

People Per Hour

People Per Hour is an excellent freelancer website that connects talented freelancers with businesses and brands. There is so much on offer through this website that it would be silly to ignore the possibilities in 2021. For instance, you could hire influencers to visit your YouTube channel to build subscribers or have product reviews written.

Building a brand online is not always easy or straightforward. There are a concert of things to consider, everything from how to post content, where to post content, and what content to include. You might want written material or something more sophisticated like graphic or photographs. Whatever it is you ‘need’ to take your business forward online PPH has the freelancers to help.

Using freelancers might not be your first solution. It’s tempting to learn the tricks yourself and save the investment for other areas of the business. But realistically, a freelancer who spends all their time doing what you need done will turn around an effective product for you far more quickly. This saves you time and most likely money as well.

Google Search Console

Google Search Console might not be the most sophisticated analytics software on the market, but it is free and extremely useful – especially for small and medium sized businesses that need to know the vital stats for website traffic. The software does have its flaws – it is not quite as accurate as similar products – but it’s extremely user-friendly.

With Google Search Console you can analyse, maintain and improve your website’s position in SERPs, all from the convenience of a free easy to use software system. The Google Search Console allows you to confirm that Google can locate and crawl your website, fix any indexing problems you may have, analyse Google search traffic for your website, and much more.

There are some drawbacks to the Google Search Console. It works on a verified setting which means that only some activity is recorded. If someone searches for your website with a VPN or third party app it may not register. Still, it’s a small price to pay for a range of free features to help your business succeed.

Sprout Social

If you’ve already done the groundwork with your social media presence and need something to take your brand to the next level, Sprout Social is the tool to use in 2021. Sprout Social collects information from all your social media channels and helps you manage and engage with it efficiently – integrate your social media enterprise and forget about the hassle of sporadic emails.

When you’re running a social media enterprise you need to have updated responses to new messages and schedule content across your channels. Without a social media manager like Sprout Social you will be all fingers and thumbs. Needless to say this software is for the more advanced social media users. In order to collect data Sprout Social will need access to several channels and many followers.

Are you interested in earning more with your business? If so, then you need to think about how to boost the level of conversions. It’s not enough to boost the traffic to your website. You need to make sure that people are buying from your business too. Here are some of the ways to do that.

Think About Structure

You should make sure that your site is following the three click rule. Ultimately, a client should never be more than three clicks from the page, product or service that they are looking for on your site. This can require a full reshake of your web design so it can be worth hiring a professional. Alternatively, you can cut a few corners by adding links to your site. You just need to make sure that this doesn’t end up negatively impacting SEO and that can happen if you’re not careful.

Content Is Still King

If you want to make sure that people buy from your site, then you need to keep them on it for as long as possible. The best way to do this is to focus on adding high quality content to your site. This needs to be targeted and reflect what your customers want from your business. Be aware that creating appealing and engaging content can be quite tricky. The best way to do this is to tell stories and present customers with something that they can follow to the very end. You also need to make sure that you are adding content to your site regularly to guarantee that it stays fresh.

Upgrade Your Web Design

It’s important to understand that first impressions do matter. That’s why you need to think about upgrading your website design where possible. By boosting the design, you can guarantee that you are sending the right impression with your website and your brand in general. You can ensure that it looks more professional and appeals to your target audience. For instance, websites for hair salons should be stylish and modern to reflect the type of service that clients can expect.

Speed It Up

Finally, you should think about how fast your site is able to load. Ideally, you should ensure that every page on your site loads in a couple of seconds. If you are struggling to do this, then there are a few options that you can consider. For instance, you can think about converting your photos and video files so that they are smaller. This means that you won’t have to worry about problems with files that are taking forever to load, particularly on phones. Don’t forget, this is where most of the traffic for your site will be sourced these days.

We hope this helps you understand some of the key ways to boost your conversion numbers online. In doing so, you can avoid the dreaded issue of the abandoned basket and ensure that your company is on the right track for a big revenue stream that will ensure the longevity of your company.