Crossing Cultural Lines: Why Your Website Needs to be Multi-Language

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StrategyDriven Online Marketing and Website Development Article |website translation |Why You Need Website Translation and Multi-Language WebsitesAs a business owner, you know connecting and engaging with your clients and customers is the foundation of your business.

Without happy and loyal customers, your business will not be profitable, which eventually will lead to business failure.

For this reason, going the extra mile for your customers is a great way to show them they are important to your company and encourage their loyalty. One way to do this is to provide website translation services.

Why have a multi-language website?

In a nutshell, to impress your customers and benefit your business. If you have been considering providing a multilanguage website but aren’t quite sure it’s worth it, here are several benefits you can expect to experience.

Demonstrates Customer Value

One of the many benefits of using a website translation service is showing your customers they are valued by your company. Providing access, even in the form of translation, lets your customers know you are inclusive and are aware of their needs. This is a powerful way to encourage long-lasting customer loyalty.

Builds Trust

If you have been wondering why translate a website, one reason is to build customer trust. Customers tend to trust companies that care about their needs and their wants. By catering to your customers, you are actively building a trusting relationship.

Increases Conversions

One reason why your website needs multiple languages is to increase conversions. By offering content in multiple languages, you are offering your products to more people. This generally results in more conversions for your website.

Expands Your Customer Base

A great benefit of offering multiple languages is to expand your customer base. You can encourage international business without much effort at all. This is ideal for companies that want to explore a full international expansion.

Allows You to Be Competitive

Chances are, your competitors are offering website translation. If they are not, they probably will be soon. By offering website translation, you can keep your business modern and make sure you are not lagging behind your competition.

Improved SEO

If you are wondering why translate your website, one reason is to improve your SEO. Website translation is a great way to boost your brand visibility internationally. Not only will you raise your brand awareness, but you will also engage with international customers and get a feel for if your products or services are in demand in other countries.

This Is How Website Translation Can Benefit Your Business

Providing website translation can benefit your company in a big way.

You will demonstrate your customer’s value to your company, which will help you build trust with your audience. A multilanguage website increases conversions, expands your customer base, and allows you to stand out from the competition. One of the best benefits of translating your website is improving your SEO in all the languages you offer.

Translating your website is one of the best things you can do for your company.

Don’t forget to browse our site for advice on business, products, strategy, and more.

Email Marketing: Best Practises for Entrepreneurs

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StrategyDriven Online Marketing and Website Development Article |Email Marketing|Email Marketing: Best Practises for EntrepreneursWhile it is excellent to include email marketing in your digital media strategy, you won’t get far if you don’t employ the industry recommended email marketing best practises. As an entrepreneur, we know that you are always looking for better ways to reach your desired audience. These best practices will not only help you become better at email marketing, but their effective usage will make sure that your emails yield tangible results.

Read below to get an insight into the most widely recommended best practices for email marketing.

Knowing Your Audience Individually

Addressing email recipients is a widely recommended best practice in email marketing. Most modern email clients allow you to place special tags in your emails. These allow you to address all of your email recipients by name. Various options allow you to address them by their first, last, or full name as well.

You can also personalise the subject line of your emails. Doing so will greatly increase the chances of your recipients opening your emails instead of marking them as spam impulsively.

If you are looking for help regarding which email client to use, Email Tool Reviews has excellent reviews to help with exactly that.

Best Practices for Email Marketing that Entrepreneurs Must Follow

Test before you send your email!

It is a best practice to check and recheck your emails before you send them. Why is this so important? A comprehensive check will tell exactly what is wrong with your email.

You will be able to see how your email will look to the recipient. You can also check whether your links function exactly as you have intended them to while also making sure that tags that automatically populate details like the recipients’ name are displaying the correct information.

Spammy content is a big No!

It is very important that your emails contain interesting content that immediately engages the recipient. We are sure you know this. But did you know that it is a widely recommended best practice to make an active effort to ensure that your emails do not contain spammy content?

Using clear language and avoiding the use of lots of exclamation marks, or text written in capital letters are two of the many ways you can use to ensure your content does not get flagged by spam filters.

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Looking for the most used Email Marketing best Practises? Check out our latest piece that has been designed with Entrepreneurs in mind!

Key Factors That Affect the Quality of Your Backlinks

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StrategyDriven Online Marketing and Website Development Article |Backlinks|Key Factors That Affect the Quality of Your BacklinksIn today’s tech-savvy world, digital marketing has made its mark as a superior form of advertising. As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. Among these methods, Search Engine Optimization or SEO is the most result-driven technique to create brand awareness. SEO is all about gaining top rankings on the search results page, enabling customers to engage with relevant products/services for transactional purposes.

Search engines rank websites based on multiple factors that marketers categorize into two parts: on-page and off-page SEO. On-page SEO is about creating an experience on a landing page or website that users find attractive. It includes page layout, color schemes, informative content, design, and other factors present online.

Off-page SEO, however, is much different and complex than its on-page counterpart. It is about receiving endorsements and validation from other highly ranked websites on the internet. They give authority in the form of links called “backlinks” that increase rankings if it has quality.

Importance of Quality Backlinks

Backlinks are the links on other websites that direct visitors to your website when they click on them. While you have various sources to receive backlinks, blog posts and website pages are the most relevant and widely used source. Backlinks are the most crucial page ranking factor that dramatically impacts search rankings. Whenever an authority website links your page, they endorse that you have quality content worth sharing. Since searching for high quality and informative content is the point of searching, linking is a prominent factor for high rankings. Search engines decipher the authority and importance of a site by interpreting the links that point towards them.

Why Do Backlink Quality Matters?

A quality backlink is the link that comes from a high authority and trusted website from the same industry or business. Marketers use various methods and tools like backlink checker to determine a website’s authority and the quality of a backlink. Sites with the highest authority and trustworthiness are the ones that produce the best backlinks and, ultimately, search rankings.

Receiving backlinks does not mean going to any high ranking site and putting a link in comments to obtain authority. There is much more in play that marketers understand and take into consideration. Several factors determine the quality of backlinks that marketers need to keep in mind. These include:

Site Reputation

The first factor that determines the quality of a backlink is the reputation and authority of a website that links to you. Links obtained from a website with higher domain and page authority weigh more than those from an unknown or new site. For instance, if you receive backlinks from sites like HubSpot, TheVerge, or SmashMagazine, they’re generally considered as high-quality backlinks. Google knows that the content present on those websites has relevance and have a long history of publishing quality content for popular keywords.

Page Rankings

Page Rankings (PR) is a benchmark that evaluates each ranking of a website in search engine as set by Google. Pages with high PR often have better authority than the ones with lower or zero PR. Although with recent updates, PR no longer has the same value as it used to before. However, it still holds its share of importance in ranking evaluations and assessment of quality. An important point to consider here is that even high PR websites fail if they do not contain relevant content. That is why marketers do not consider links that have low PR or do not include relevant content.

Same Content Pages

All the SEO tutorials and digital marketing experts emphasize the importance of quality content for getting good rankings and backlinks. If you cannot find a page with sufficient authority, then the best option is to create backlinks on websites with the same content. It does not matter if those pages have a high ranking or not. Suppose you have a blog about digital marketing; you can build backlinks from sites with WordPress or SEO tricks. If you are a guest blogger who providing writing services, you can easily create content to link to that site. The backlink you receive from the site has a quality that Google will appreciate and rank accordingly.

Website Type

The type of website is also a factor that influences the quality of backlinks. Many marketers use methods like submitting articles on famous directories as an easy way to get backlinks. The procedure does not depend too much on backlink quality, and in fact, Google does not appreciate backlinks from such sources. Search engine algorithms categorize such links as spam. Hence, the best backlinks come from blogs, news portals, and digital magazines with high authority. Journalism, education, healthcare, and lifestyle are popular categories.

Placement

Some backlink service providers claim to generate the ‘best’ PR backlinks by placing them in header, footer, or sidebars. Google considers these backlinks the least useful and sometimes penalizes content creators and publishers. For bots looking through the website for indexing, placement plays an important part. Backlinks placed on the top are the ones most preferred. However, they should be contextual via natural placements. Additionally, if you place a backlink at the beginning of an article, it is more likely to get more clicks.

Number of Links

Google and other search engines don’t like too many outbound links placed within the content. They consider it as spam. The best way of avoiding spam is to avoid placing too many links within an article. Just insert relevant links and avoid obtaining them from an unknown or non-authoritative source. Additionally, do not place every link that points to the home page only. Have multiple pages linked to relevant content, or else Google will place the site in the sandbox.

Final Word

For significant SEO results via backlinks, you need to have an endorsement from relevant authorities. However, the quality of a backlink is an essential factor that influences search engine rankings. Remember, relevance, authority, and quality content are your key to success.

Local SEO on Steroids: What Is Schema and How Will It Help You Get More Traffic?

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StrategyDriven Online Marketing and Website Development Article |Schema|Local SEO on Steroids: What Is Schema and How Will It Help You Get More Traffic?If a business or website owner is searching for a way to improve organic rankings and SEO, something to look into is schema markup. While it may sound like some type of jargon that only industry pros use, what many people do not realize is schema markup is not that hard to understand or take advantage of.

Schema markup is an important part of Local SEO efforts. It is also easier than it may sound to implement. With a free online tool, it is possible to mark up all website pages without having to learn any new code. Also, schema markup can provide an immediate boost to organic traffic coming to a website. Keep reading to learn more about schema markup and how to use it to benefit any business and grow traffic.

Schema Markup Defined

Put simply, schema is a type of microdata that provides search engines with a better understanding of what a website is about. Remember, search engines such as Bing, Yahoo, and Google cannot actually read and understand the content on a web page. While it recognizes phrases and words, the web browsers do not know what the words mean.

This is why markup is used. For example, if a website contains the word “apple,” it is possible to use schema markup to tell the search engines if the word refers to the technology company Apple, or the fruit. This has a significant impact on what results are shown.

When search engines have more information about a page, it makes it easier to display content that is relevant to the user’s search. It also allows a website to display additional information on SERPs, which will help the site stand out from the others.

How Schema Markup Works

When used properly, schema markup allows individuals to add more information and new functionality to organic results in the top search engines. It is possible to use schema markup for all types of topics and items. Some of the most common ways that schema markup is used include reviews, organizations, recipes, events, creative works, events, videos, articles, videos, people, products, places, and people. There are full lists related to schema markup online.

By adding schema to the HTML on a web page, web crawlers have a much easier time finding it. This is something to keep in mind when trying to decide if schema markup should be used.

Creating Schema Markup

To begin the process in Google, open the Structured Data Markup Helper. The second step is to select the type of data to be marked up from the given list. Enter the URL of the page where the information should be added and then highlight an element on the left side of the page. Next, it is necessary to select the type of the highlighted item and repeat the steps until everything has the proper schema markup on the page.

Getting Help with Schema Markup

Schema markup is going to help ensure people who are interested in what you offer find your page. While it can seem confusing at first, there are professional services that can help ensure the desired results are achieved. For some busy business owners, allowing the pros to handle this process is best.

When Professionals Run Into Problems With Buying IP Addresses In Business, This Is What They Do

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StrategyDriven Online Marketing and Website Development Article |IP Address|When Professionals Run Into Problems With Buying IP Addresses In Business, This Is What They DoIn business, reaching new solutions are crucial to saving time and money.

So, taking the lid off IP (Internet Protocol) addresses, may also confuse people with regard to IP (Intellectual property), but both are different and yet, play a strategic part in expanding your business’s trajectory in an upward direction.

But, how can you move forward with this in the current economic climate?

To learn more about how to Buy IP address, click the link.

An IP address stands for ‘Internet Protocol’.

What does this mean?

It refers to the unique number connected with the IP address that links to all of your business’s activities, similar to that of a parcel’s return label.

You cannot take your IP address with you when you move from place to place or venture to another country as it is all part of the ‘Internet Protocols’

Economics of Intellectual Property

Intellectual Property (IP) is a critical component governing a high percentage of economic policies. Many Government bodies face headaches, when deciding the design and structure of IP to serve specified objectives that fit new technologies, and the current changing business models.

Strategic Intellectual Property Management

The scope of business plans is not reliant on its commercial aspects, and incorporates all of its assets and resources to make the business viable.

A strong IP protection and management policy will ensure that business planning and IP are strongly connected.

An IP policy for your business is an essential element in your business plan, adding value to your venture, especially if your description within your plan capture this information. However, it may also deflect any interest from potential stakeholders.

Therefore, any IP information must be included in your business plans as clearly as possible.

IP ownership and protection policies inside your business need to be completely durable. There should be no doubt about the products or services either co-owned or owned by the company, in particular any assets that are under license with third parties.

You should also make revisions if this is not the case, as investors heavily focus on IP when considering business investments.

Business Strategies Post Brexit

Many businesses are now frantically wondering what will happen to their companies post-Brexit. The ongoing damaging effects of the Coronavirus Pandemic are a cause for concern, leaving many companies at breaking point.

Here are a few steps to a post-Brexit strategy to keep your businesses buoyant and moving forward:

  1. Develop a course of actions that can float and are unsinkable.
  2. Rethink your global footprint.
  3. Embrace diversity and different perspectives within your company.
  4. Choose your words wisely and lead at a level of transparency so that nothing is missed.
  5. Develop a foreign company policy.
  6. Turn any signs of antipathy in your business into a source of building forward momentum to propel your business forward.

Business strategies need to progress in line with new technologies, and the current constraints of the Coronavirus Pandemic. Essentially leading to businesses rebuilding and recovering from any losses.