How to Build Your Brand Successfully

StrategyDriven Online Marketing and Website Development Article |Build your Brand|How to Build Your Brand Successfully Starting a business comes with a lot of responsibilities and challenges, but it can be one of the most satisfying experiences you’ll ever have, especially if it becomes a success! Of course, anyone starting a new business venture has such intentions, but there are some key elements that entrepreneurs must get right to succeed.

One of these things is the branding of a company and building brand awareness. If this is your first experience with a start-up, here are some top tips to help you build your brand successfully

Research

Every step of starting a business will require you to do thorough research and to help create a top brand. To do that, assessing the market is where you will need to start. First of all, see what brands appear to be most popular with consumers and ask yourself why that is. Looking at other successful brands and how they operate is a good way to plan your business model. You must also make sure your brand stands out from other companies, especially ones that are offering similar products/services to yours. Always keep yourself updated on consumer’s demands and trends in the marketplace to keep your brand relevant.

Website

As most consumers search for businesses online, it’s essential that your company has a fully functioning website with a professional finish. If you’re selling products via your website, make sure you have top-quality, secure e-commerce tools incorporated into your website functions. It should be clear what your company does, and including a blog is another great way to interact with customers and keep them updated about your business and industry news. For the best results, ask experts such as Preface Studios who can develop your website and assist with digital marketing strategies.

Social Media

Social media marketing is another essential tool for businesses in the modern era. These platforms have evolved far beyond keeping in touch with friends and relatives and now play a pivotal role in building brand awareness and connecting with consumers. While you should utilize as many of these platforms as possible, make sure that the ones you choose are relevant to the kind of business you’re setting up. This way you will be reaching the right audience and will see better results.

SEO & Other Digital Marketing

SEO tactics, email marketing and pay-per-click advertising are all great examples of additional digital marketing tools. Like social media, these tactics have become essential for businesses to market their products and boost their brand visibility. You must get your website to appear in the first 1-2 pages of web search results for consumers to discover your brand, as the majority do not bother to look beyond those pages. Either learn how to master these tactics yourself or hire a professional agency to do this for you.

Get Involved

Another great way to increase your brand awareness is by getting involved in local community projects or events on a larger scale. This is a great way to give back and will help to promote a positive image for your business, making it more attractive to consumers.
As an entrepreneur about to embark on their first business venture, use these timeless tips to help build your brand and see results.

7 Link Building Strategies To Try Today

StrategyDriven Online Marketing and Website Development Article |Link Building|7 Link Building Strategies To Try TodayLooking for the best link building strategies? Trying to develop a powerful external link building strategy?
If you’re looking for ways to boost the presence of your website in search engines, then it’s important to realize that building backlinks will be critical. Unfortunately, it can be tricky to get backlinks to your site and many website owners don’t know where to start.

Luckily, we’re here to help you out. Here are 7 easy link building strategies that you should try today.

1. Ask Directly

One of the top link building strategies you can use to get backlinks for your website is to try asking for them directly.
For example, if there is already a mention of your website elsewhere on the web but no link is included, you may want to ask the website owner to add one. You may also want to check for broken links that are directed towards online resources and offer your own content as a replacement.

2. Write a Guest Post

Guest posting is another tried-and-true way to get a backlink to your website.

With this strategy, you’ll offer to write a blog post for another website or blog. In return, they’ll often link back to your site or let you add links to your site within the article itself.

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3. Create Shareable Content

Believe it or not, simply writing great content and posting it on your site is a great way to gain backlinks.

By writing content that is incredibly sharable and provides valuable information, it will be more likely that other site owners will discover it and link to it as a resource.

4. Call Out An Influencer

One of the best ways to get links naturally is by directly calling out some of the bigger names in your industry. By mentioning an “influencer”, that person may end up checking out your site or even linking back to your original post.

To do this, you may want to write a round-up post that lists the top leaders or bloggers in your industry. Then, make sure that you let each one know about their spot on your list using social media.

5. Make a Killer Infographic

While writing great articles can be helpful for getting backlinks, sharing infographics can be even more effective.

Consider creating an infographic that showcases facts about your industry, and then share it. Infographics are typically chock-full of valuable information and many other bloggers and website owners would often be happy to link to it in a blog post of their own.

6. Post in Forums

If done in a genuine and non-spammy way, posting in forums and sometimes linking to your site can also be helpful for getting backlinks.
While some of the links you’ll post in forums will be no-follow, they can still be very valuable for boosting your backlink profile.

7. Comment on Blogs

Commenting on other blogs on the web and including a link back to your own site can also be a great strategy. Like with forum posts, however, it’s important that you only post in an authentic and down-to-earth way.

Also, ensure that the blogs you’re commenting on are actually relevant to your industry or niche.

Boosting Your SEO With These Link Building Strategies

While there is a lot to think about when attempting to boost your site’s SEO, using these link building strategies should be a big part of the puzzle. By putting in the extra effort to build quality backlinks, your website will likely reap the rewards in the months and years to come.

Looking for more SEO ideas and strategies? Start reading through our blog now to find more helpful SEO tips and advice.

Key Factors to consider when Choosing Best SEO Service in Singapore

StrategyDriven Online Marketing and Website Development Article, Key Factors to consider when Choosing Best SEO Service in SingaporeHave you finally launched your business website and are ready to face whatever it takes to succeed online? Congratulations on making such a rewarding decision. Now the next thing you need to do is to pick the best SEO services in Singapore that will drive qualified traffic to your business site and implement a viable marketing strategy. This may be somewhat a complicated procedure, especially to newbies who have never done it before as they don’t know how to go about it. In this post, we will talk about the key elements to observe whenever picking the best SEO services in Singapore.

Key Factors That Comes Into Play Whenever Choosing the Best SEO Service in Singapore

Budget

The first thing you should think about on how to pick the best SEO service in Singapore is the amount you have to spend. Different Singapore SEO services will charge you varying amounts depending on various factors. It’s upon you to do your research and find a good SEO company that offers excellent SEO optimization services at extremely affordable prices. There is no point in robbing a bank to afford reputable SEO services.

Get Referrals

There is a likelihood that you have some friends who are already outsourcing SEO services in Singapore. Why don’t you reach out to them and get some help on how to do the same professionally? That would be a great idea considering that you’d get firsthand information from real individuals (who are already using the service). Ask them where they outsource their SEO services, how much they pay for the services, their experience, and whether they’d recommend the same to you.

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Read Online Reviews

Online reviews are real feedback from actual individuals who have previously tried the services of a particular SEO agency. If you visit the various online platforms that post such reviews, you will get a clue of what to expect should you hire the SEO agency in question. Generally, positive reviews would mean that the company in question performs great, while negative feedback would indicate shoddy services.

Get Testimonials

Before settling on a decision to subscribe to the services of the SEO agency in question, it’s worthwhile to look at what their previous clients have to say. Most of these SEO agency websites have a testimonial page where you can visit and witness the feedback of their real previous customers. You will be able to tell what to expect from the company once you go through this page.

What about their Portfolios?

Another thing that you should pay attention to when choosing the best SEO services in Singapore is the company’s portfolio in question. This tells you what the company has done for other individuals who had similar SEO optimization needs. Usually, a portfolio should be readily visible on their website; however, if you do not see the same, you can request it. Witnessing what they have done for others will let you know the result to expect in advance.

Final Thought

Having gone through this post, you know some of the critical considerations that count whenever choosing a reliable SEO agency in Singapore. It’s now upon you to make a wise decision but with the help of this guide. If you are struggling with this decision, First Page Singapore is the way to go!

Selling on Amazon for Dummies: How to Get Started Selling on Amazon

StrategyDriven Online Marketing and Website Development Article |selling on amazon for dummies |Selling on Amazon for Dummies: How to Get Started Selling on AmazonWant to make your own business without the stress of an office or employees? Why not start selling through Amazon?

In fact, there are already 8.7 million sellers on the Amazon marketplace worldwide.

By establishing an Amazon FBA business, you can reach customers around the world. Then, you can market your business, attract buyers, and start generating sales.

Not sure how to establish your new Amazon FBA business? With this selling on Amazon for dummies guide, you can give your new business a strong start.

Read on to learn how to sell stuff on Amazon!

Draft a Business Plan

Before you actually start selling, it helps to have a plan. Drafting a business plan will help you chart the path ahead. It also gives you a chance to recognize any obstacles that might stand in your way.

Before reading this selling on Amazon for dummies guide, sit down and consider your business. A strong business plan starts off with a mission statement. What are you trying to accomplish?

What promise are you making to your customers?

Next, you’ll need to determine which products you sell. You’ll also need to develop a marketing, sales, and financial plan.

Once you know what you want to sell, try to gain an understanding of the current marketplace. A market analysis will help you recognize the latest trends. What are consumers looking for right now?

Don’t forget to research your competitors, too. Which strategies are they using to reach customers? Are those strategies working, or falling flat?

Try to use a SWOT analysis to determine your strengths, weaknesses, opportunities, and threats. Recognizing these factors can help you sell through Amazon successfully! Otherwise, your weaknesses and threats might slow you down.

Define Your Target Audience

In order to reach your target audience, you need to determine who your customers are. If you’re focusing on a broad target market, try segmenting your audience into buyer personas. You can define your buyer personas based on demographics such as age, gender, location, or household income.

What products are your ideal customers already buying? What interests and hobbies do they have?

Learning more about your audience will help you appeal to their interests. Once you understand your audience, you can develop a marketing strategy to spark their interest. A strong marketing strategy will help you boost sales and retain long-term customers.
It can also help to determine how COVID-19 is affecting sales. How are your customers shopping on Amazon? What trends could help benefit your business plan?

Know Your Niche

There are millions of products you can choose to sell online. When establishing your Amazon FBA business, don’t split your focus. Instead, try to build your business around a niche in the marketplace.

Choosing a niche will help you create a more focused marketing plan. It will also help you reach a smaller target audience. Dedicating your time to a smaller target audience will make it easier for you to appeal to customers who need your product.
You can also use personalized messaging to connect with these consumers.

Meanwhile, having a niche will help you stand out from the hundreds of competitors selling similar products.

First, make sure the niche product you choose is profitable. You might need to research the latest market trends for your niche. You can use tools such as Google Trends to determine how often people search for the product you’re considering.

If the search volume is low, consider choosing a different product.

Don’t forget to choose a product you’re interested in. Otherwise, you might not feel passionate about selling through Amazon or helping those customers.

Once you decide on a product, learn as much as you can about it. Don’t forget to look at competitors for your niche.
Which consumers are already using that product? What unique value can you offer consumers that your competitors can’t? Highlight that value proposition in your marketing to stand out from the crowd!

Find Suppliers

Now that you have a product, you can start selling it! First, you’ll need to find an online product supplier. Head over to one of the B2B platforms to find a supplier who has your product.

You might need to compare a few different options to find a supplier you want to work with. Once you have a few options, contact each one. Ask for a sample of the product to compare quality and costs.

How much is the minimum and maximum for each order? Is the price within your budget?

Once you find your supplier, you can place your first order!

Place Your Order

You don’t have to place a giant order the first time. Instead, place a smaller order and give yourself the chance to test the market.
Your first few orders give you chances to gather feedback. You can add a note with these purchases to encourage shoppers to share their thoughts. Then, use their comments to make improvements to your business.

Ask people to post their reviews, too. Five-star reviews will show potential customers you have a high-quality product.

Take the time to manage your inventory regularly. If you don’t track your sales, you could run out of stock sooner than expected.

Register Your Account

Before you start selling, you’ll need to register your Amazon FBA business.

You can become an individual seller or pro seller. Once you’re set-up, create your product listings.

About 23% of consumers look to Amazon for inspiration. To inspire them to shop, make sure your product images are high-quality.

Make Adjustments

As you gather feedback from your customers, make sure to adjust your selling strategy accordingly. Using this selling on Amazon for dummies guide is only the first start. Improving your marketing strategy and adding new products to your store over time will help you expand your business.

You can also use this guide to learn how to win on Amazon!

Selling on Amazon for Dummies: The Top Tips for Sweet Success

Remember, this article to selling on Amazon for dummies is only the beginning. These tips can set you on the path to success. Then, keep expanding your business plan to generate more sales and regular customers!

Looking for more ways to establish your new business? Explore our latest guides for entrepreneurs today!

The Best Marketing Strategies for Young Companies

StrategyDriven Online Marketing and Website Development Article |Marketing Strategies|The Best Marketing Strategies for Young CompaniesYoung companies should have only one thing on their mind: growth. Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier. Here are some strategies your company needs to be considering getting customers at that early stage.

PR

PR can be much cheaper than advertising and is perfect for establishing credibility and getting new potential customers to hear from you. Good PR needs to be creative and involve exploiting the brand niche that you occupy (if you haven’t identified your niche and done solid branding work do so before you do any marketing at all, it’s essential). Take the case of Patrick Finnegan. He was a 17-year-old who wanted to do venture capitalism in New York City, so he went to the PR and marketing company Big Machine Agency. They realized that they could position him as the business face of GEN Z, somebody who was young enough to know about all the youth trends that many consumer companies want to hop on. After spinning this, they paired him up with a celebrity photographer to build a story for him that caught attention in lifestyle and finance blogs.

Email Marketing

This is at the other end of the spectrum to an exciting PR campaign, but email marketing is still essential because it’s still so effective. It allows you to boost customer loyalty and attract customers to your startup for almost no money at all, especially if you’re a good writer. You can gather email addresses from people who visit your website by offering incentives or by directly asking potential customers you meet for their emails. It’s essential to offer more than just free advertising – offer free guides, infographics, content – whatever you think will bring potential or existing customers value. You should also make it easy to unsubscribe, as that way, only those who are genuinely interested in your niche will attend to the emails, becoming more loyal customers, and focusing your marketing efforts.

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Online Content

Start a blog. If you are dealing with customers and 99% of businesses (unless you’re sure they won’t find you online), you need to start a blog or offer some form of content regularly. Bill Gates said it in the 90s – content is king. It’s the reason that most people use the internet if not to look for a solution to a problem. Make sure that those interested in your niche have access to both by making your site as valuable as possible to them. Regularly posting fresh, engaging, and original content is essential for modern SEO, too, as Google is changing its algorithms frequently with the end-goal of delivering valuable content to customers. That means relying on keywords and SEO ‘tricks won’t last you very long and will have an opportunity cost as instead of bothering with those, you could be attracting real readers with good content.