Lesson 1: Planning

Online Business Infrastructure Plan guides you through the identification of those elements needed to market, sell, and deliver your digital products (the online sales funnel) including:

• Digital Products Platform: Website
• Marketing: Social Media, Newsletters, Other Websites, Mobile Apps, Press, Publications, Public Speaking
• Consumption and Lead Magnets / Digital Products: Newsletters, Coaching Sessions, Digital Downloads (documents, ebooks, photos, music, videos), Training Courses

By completing this module, you’ll have identified all those website elements needed for your digital products platform and gained an understanding of how they work together.