Lesson 2: Supporting Services Setup

Services Accounts Setup instructs you on the acquisition of third party services needed to automate your digital products platform’s marketing, sales, and delivery of your digital products including:

• MailChimp: newsletters and autoresponders
• PayPal: merchant services
• Google Analytics: website performance analytics
• Google Voice: digital products platform voice communications
• Vimeo: secure, private video hosting and publication
• Zapier: multiple email list signup with through a single transaction
• iTunes: free podcast hosting

In the second video, you’ll learn how to acquire, install, and configure free software necessary to the function and maintenance of your digital products platform including

• Wirecast Play: streaming video encoder (for YouTube Live)
• FileZilla: file transfer protocol (FTP) application to manually upload electronic files to your web server

By completing this module, you’ll have acquired the third party services needed to automate the marketing, sale, and delivery of your digital products.