Email Naming Conventions

Email serves as a primary communications channel in our digital world. While your email address will be aligned with your website URL, its prefix is an important part of your branding strategy.

Email Address Styles

Your email address says a lot about your business. Below are several common naming conventions and what they communicate with illustrative examples using my name, Nathan A Ives, and the website, StrategyDriven.com, located in the United States:

Small Personal Business

First Name @ yoursite.xxx (example: Nathan@StrategyDriven.com)

Midsize / Large Business

First Initial Last Name @ yoursite.xxx (example: NIves@StrategyDriven.com)
First Initial Middle Initial Last Name @ yoursite.xxx (example: NAIves@StrategyDriven.com)
First Name . Last Name @ yoursite.xxx (example: Nathan.Ives@StrategyDriven.com)
First Name Last Name @ yoursite.xxx (example: NathanIves@StrategyDriven.com)

Very Large Company

First Initial Last Name @ Country Initial . yoursite.xxx (example: NIves@us.StrategyDriven.com)
First Initial Middle Initial Last Name @ Country Initial . yoursite.xxx (example: NAIves@us.StrategyDriven.com)
First Name . Last Name @ Country Initial . yoursite.xxx (example: Nathan.Ives@us.StrategyDriven.com)
First Name Last Name @ Country Initial . yoursite.xxx (example: NathanIves@us.StrategyDriven.com)

Country initials are two letters representing a country such as United States = US, United Kingdom = UK, and Canada = CA.

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