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Digital Products Platform - Email Naming Conventions

Email Naming Conventions

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Digital Products Platform - Email Naming ConventionsEmail serves as a primary communications channel in our digital world.  While your email address will be aligned with your website URL, its prefix is an important part of your branding strategy.

Email Address Styles

Your email address says a lot about your business.  Below are several common naming conventions and what they communicate with illustrative examples using my name, Nathan A Ives, and the website, StrategyDriven.com, located in the United States:

Small Personal Business

  • First Name @ yoursite.xxx (example: Nathan@StrategyDriven.com)

Midsize / Large Business

  • First Initial Last Name @ yoursite.xxx (example: NIves@StrategyDriven.com)
  • First Initial Middle Initial Last Name @ yoursite.xxx (example: NAIves@StrategyDriven.com)
  • First Name . Last Name @ yoursite.xxx (example: Nathan.Ives@StrategyDriven.com)
  • First Name Last Name @ yoursite.xxx (example: NathanIves@StrategyDriven.com)

Very Large Company

  • First Initial Last Name @ Country Initial . yoursite.xxx (example: NIves@us.StrategyDriven.com)
  • First Initial Middle Initial Last Name @ Country Initial . yoursite.xxx (example: NAIves@us.StrategyDriven.com)
  • First Name . Last Name @ Country Initial . yoursite.xxx (example: Nathan.Ives@us.StrategyDriven.com)
  • First Name Last Name @ Country Initial . yoursite.xxx (example: NathanIves@us.StrategyDriven.com)

Country initials are two letters representing a country such as United States = US, United Kingdom = UK, and Canada = CA.

Secure

  • First Initial Middle Initial Last Initial Random Number @ yoursite.xxx (example: NAI123@StrategyDriven.com)
Business Name Considerations | Nathan Ives

Business Name Considerations

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Business Name Considerations | Nathan IvesWhat’s in a name?

Your business’s name will likely be a first point of contact for your customers.  Consequently, it must engage and connect your customers with your products and services the moment they see or hear it.

Besides the communications aspects of your business name, it must be communicate-able.  When identifying your ideal business name, consider the following:

  • Trademark Availability: Confirm that your chose name hasn’t been trademarked by someone else. Keep in mind that if your company/product/service name is similar or could be confused with a trademarked name then it’s not available.  Search the government’s database of registered trademarks at uspto.gov.
  • Local Company Name Availability: Not all company names are trademarked and your local government might also require you to register a unique company name. Check with your local business license office and Secretary of State, county, and city websites.
  • Domain Availability: In today’s world, if you don’t have a website you don’t have a business. Check that your business’s name .com, .net, .biz, etcetera and/or some reasonable abbreviation is available.  Keep in mind that email addresses and memorability often benefit from shorter URLs.

Final Thought…

Business names are more than just your company’s name.  They include those names assigned to your:

  • Company
  • Products and Product Lines
  • Services and Service Lines
  • Product/Service Features
  • Production and Delivery Methods