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7 Ways to Increase Your Online Sales: Proven Strategies for Boosting Revenue

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StrategyDriven Online Marketing and Website Development Article |Increase your online sales|7 Ways to Increase Your Online Sales: Proven Strategies for Boosting RevenueDo you want to increase your online sales? Of course, you do! Who wouldn’t want to see their revenue go up? In this post, we will discuss seven proven ways to boost your online sales. Some of these strategies may be familiar to you, while others may be new. But all of them are effective and can help take your business to the next level.

Offer Discounts and Coupons

Discounts and coupons are a great way to attract new customers and encourage existing ones to buy more. You can offer discounts on your products or services, or you can provide coupons that can be used at checkout. Either way, this is an effective strategy for increasing sales. Just make sure that you don’t go too crazy with the discounts. You don’t want to devalue your products or services, and you don’t want to lose money in the process. If you’re not sure how to get started, there are a few online resources that can help, such as this one from Shopify. Shopify – How to Use Discounts and Coupons to Boost Sales. Offering discounts is a great way to increase sales, but if done incorrectly, it can result in lost revenue. This guide from Shopify will show you how to use discounts and coupons effectively so that you can boost your sales without losing money.

Use Social Media

Social media is a powerful tool that can be used to increase sales. You can use it to connect with potential customers, build relationships, and ultimately drive more traffic to your website or online store. There are several ways to use social media for business, but some of the most effective include creating engaging content, running ads, and hosting giveaways or contests. If you’re not sure where to start, this guide from Social Media Examiner will give you all the information you need to get started using social media for business. Social Media Examiner – How to Use Social Media for Business. Not sure how to use social media for business? This guide from Social Media Examiner will show you everything you need to get started, from creating engaging content to running ads and hosting giveaways.

Implement Search Engine Optimization (SEO).

If you want to increase your online sales, you need to ensure that potential customers can find you when they search for the products or services you offer. This is where SEO comes in. SEO is the process of optimizing your website and content for Google’s search algorithm. When done correctly, it can help your website rank higher in search results, making it more likely that people will see it and click through to your site. There’s a lot to learn about SEO, but luckily there are plenty of resources out there to help, such as this guide from Moz. Moz – The Beginner’s Guide to SEO. Not sure where to start with SEO? This guide from Moz will teach you the basics, including how to choose the right keywords and optimize your website for search engines.

Create a Sales Funnel

A sales funnel is a process that you can use to take potential customers from awareness all the way to purchase. It’s an effective way to increase sales because it allows you to nurture leads and build relationships with potential customers until they’re ready to buy. If you’re unsure how to create a sales funnel, HubSpot has a great guide that will walk you through the process step-by-step. HubSpot – How to Create a Sales Funnel. Not sure how to create a sales funnel? This guide from HubSpot will show you everything you need to do, from attracting leads and building relationships to closing deals and growing your business.

Use Email Marketing

Email marketing is a great way to stay in touch with your customers and promote your products or services. In addition, you can use it to send updates, discounts, or special offers to people on your email list. If you’re not sure how to get started with email marketing, this guide from Constant Contact will teach you everything you need to know. Constant Contact – How to Use Email Marketing. Not sure how to use email marketing? This guide from Constant Contact will show you how to create an effective email marketing campaign, from building your list and designing your emails to measuring results and staying compliant with the law.

Invest in Paid Advertising

Paid advertising is a great way to reach new potential customers and increase sales. There are many different platforms you can use for paid ads, including Google AdWords, Facebook Ads, and Twitter Ads. Each platform has its own strengths and weaknesses, so it’s essential to choose the one that’s right for your business. This guide from WordStream will help you get started with Google AdWords. WordStream – How to Use Google AdWords. Not sure how to use Google AdWords? This guide from WordStream will show you how to set up your account, choose the right keywords, create effective ad campaigns, and track your results. When done correctly, paid advertising can be a great way to boost your online sales. Just make sure you’re investing in the right platform for your business.

Website Monitoring

If you want to increase your online sales, you need to ensure that your website is running smoothly and that potential customers can easily find what they’re looking for. This is where website monitoring comes in. Website monitoring is the process of tracking your website’s performance and making sure that it’s accessible to everyone who wants to visit it. Website monitoring is an integral part of increasing your online sales because it allows you to catch problems with your website before they impact your customers. Make sure you’re monitoring your website regularly so that you can keep your sales numbers growing.

There are a number of different strategies you can use to increase your online sales. These are just a few of the most effective ones. Try out a few and see which ones work best for your business. With a little effort, you can boost your revenue and grow your business. It’s all about finding the right strategy for your business and implementing it effectively.

4 Tips to Attract the Right Clients

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StrategyDriven Online Marketing and Website Development Article |Attract the right clients|4 Tips to Attract the Right ClientsMany business wonders and freelancers think that attracting any clients they can is a good strategy for business success. However, casting a wide net might not always be the most optimal way to do things.

Why? For one thing, you might get a lot of inquiries from people who are not looking for the specific services you offer, and you may end up wasting a lot of time on determining that, and for another, not all clients are good clients who are easy to work with and who pay on time.

With all that in mind, here are some top tips to help you attract the best possible clients for your business:

1. Use niche SEO

One of the best things you can do to attract the right clients in the first instance is to use sector-specific SEO like this service that focuses on search engine optimization and the law. By using the right keywords, you can be pretty sure that you will attract the people who genuinely require your services to your website in the first instance which will make life a bit easier when dealing with inquiries.

2. Set up a questionnaire lead form

Compiling a questionnaire that you hand out to all of your business leads in the first instance will give you a better idea of what they are looking for, so you can further determine if they would likely make a good client or if you are not a good fit. Ask them everything from the services they require to how much they are willing to pay and it should be easy to identify clients you can work with.

3. Charge more

This may sound strange, but if you have been getting a lot of low-quality clients who are difficult or who do not value the work you are doing for them, try raising your prices. Many clients think that people who charge little for their work are inexperienced and not very good, so they will treat them accordingly. By upping your prices, you can send out the message that you are professionals who know what you are doing, and you are more likely to attract better clients that way.

4. Focus on referrals

If you can incentivize the good clients you already do have to refer you to their friends and colleagues who may need similar services, this can work out really well because if a client is good to work with, pays on time, and does not cause any difficulties, chances are their friends will be similar, and you won’t have to worry about betting them so hard. It’s not a foolproof method, but more often than not, it will work in your favor, and you will find more good clients without having to spend a lot of time and effort.

By taking your time to better choose your clients, you can avoid misunderstandings, timewasters, and clients who are simply not a good fit for whatever reason, so why not put these tips into action in your company today?

Free Advertising: Does It Exist & How To Do It

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StrategyDriven Online Marketing and Website Development Article |Free Advertising|Free Advertising: Does It Exist & How To Do ItIf something is free, that means you haven’t paid for it. So, are there ways to advertise your business without spending a penny? Technically, there are. However, there are also ways to achieve ‘free’ advertising in another sense.

You see, advertising usually works as such: you pay to get your adverts placed somewhere – this can be online, on TV, in a newspaper, on a billboard, etc. There is another type of free advertising where you do spend some money, but the actual advertising of your business is done for free. Effectively, this is done by using your customers to advertise your business for you.

With that in mind, here are some ways to take advantage of free advertising:

Social media comments

Social media replies and comments are easy ways to advertise your business. All you have to do is pick viral tweets or celebrity/influencer accounts and comment on their posts. Comment normal things – don’t actively advertise your business or post links! It’s completely free to do, and you have a huge chance of multiple users clicking your name when they see you’re a brand. As a result, this might drive traffic to your site.

Who knows, you may even get lucky and see one of the influencers contact you asking for free stuff. So, you can start influencer marketing as well!

Social media giveaways

Another tactic that takes advantage of the power of social media. This is one of those things that you do spend money on, but the advertising is free. Host a giveaway on social media where you give free products or money to one person. As part of the giveaway, everyone has to share the post, add it to their story, like it, follow you, and tag a friend.

Simple requirements, but it means that your post is getting shared around loads. Thus, it’s free exposure and advertising for your brand. A small upfront cost leads to excellent advertising benefits.

Free gifts

Handing out free gifts to consumers and customers will also help you advertise for free. Give people things like custom stickers, bags, coffee cups, lanyards, etc. All of these products are branded, meaning your customers will literally be walking advertisements for you.

Make the free gifts as functional as possible to encourage your customers to use them. They’ll go about their daily life advertising your business to everyone that sees them. It is such a smart and effective way of spreading brand awareness as far as the eye can see.

There you have it; free advertising does exist and it is really effective. You can see from the final two ideas how the act of advertising your business is free. You spend money on the giveaway or the free gifts, but after that the advertising and promotion you receive come with no costs at all. Ideas like these are really helpful for emerging businesses with small marketing budgets. You can’t afford to keep paying for online ads or massive TV adverts. So, you need to think of sneaky ways to expose your business for free.

4 Innovative Ways to Generate More Hot Leads Online

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StrategyDriven Online Marketing and Website Development Article |Generate Leads|4 Innovative Ways to Generate More Hot Leads OnlineAre you looking for more leads? If so, you’re not alone. A successful business needs a steady flow of leads to stay afloat. Today’s blog post will discuss four innovative ways to generate more leads online. These methods are proven to work, and they are sure to help you increase your business’ growth! Let’s get started.

1. Create a strong social media presence.

Social media is one of the most powerful tools that you can use to generate leads. By creating and maintaining a strong social media presence, you will be able to reach a larger audience and attract more leads. Make sure to post engaging content regularly and respond to any questions or comments that you receive.

If you’re not sure where to start, try creating a profile on each of the major social media platforms (Facebook, Twitter, LinkedIn, etc.) and start sharing exciting content with your followers. You can also join relevant online communities and participate in discussions. By doing this, you will be able to build relationships with potential leads and introduce them to your business.

2. Use targeted ads.

Targeted ads are a great way to reach leads who are already interested in what you have to offer. By targeting your ads specifically to your target audience, you can ensure that the right people will see them. Additionally, you can use retargeting ads to reach leads who have already shown an interest in your business but haven’t yet taken the next step.

When creating targeted ads, it’s essential to focus on quality over quantity. It’s better to spend a little more money on fewer, well-targeted ads than to bombard potential leads with a bunch of generic ads.

3. Consider email marketing.

Using direct mail marketing can be a great way to generate leads, especially if you have an extensive database of potential customers. By sending out regular emails, you can stay top of mind and make it easy for leads to get in touch with you when they’re ready to buy.

When creating your email marketing campaign, include a solid call to action and clear instructions on how recipients can opt-out if they’re not interested. Additionally, make sure that your emails are mobile-friendly, as more and more people are checking their email on their smartphones.

4. Use lead magnets.

A lead magnet is a freebie that you offer potential leads in exchange for their contact information. You can entice leads to give you their email address or phone number by providing something valuable. Once you have this information, you can follow up with them and continue the sales process. Some popular lead magnets include e-books, white papers, and free trials. Whatever you choose to offer, make sure that it is relevant to your target audience and provides real value.

These are just a few of the many ways to generate more leads online. By implementing these strategies, you will be well to increase your business’ growth. If you need help getting started, feel free to contact us today!

6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)

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StrategyDriven Online Marketing and Website Development Article |Content Strategies|6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)It’s official: Millennials and Gen Zers are all grown up.

Millennials, in particular, now hold the most buying power in the modern world. Gen Zers, which have striking similarities with Millennials, are slowly but surely catching up.

Long story short, it’s time for your business to build your content marketing strategy around these audiences.

Here are six proven content marketing strategies that will help you get their attention:

1. Use short-form videos

Short-form videos can fill the younger generation’s appetite for quick entertainment and information.

That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are all the rage—garnering billions of monthly viewers.

TikTok, in particular, is loaded with tools that can help brands reach their target audience and establish their authority.

Here’s a quick rundown of its features:

  • Business integration: TikTok now lets brands showcase their website and business category on their profiles. In addition, they’re set to benefit from other features that TikTok will include in future updates.
  • Built-in analytics: To optimize your TikTok strategy, the platform comes with built-in audience analytics. This covers content engagement, audience growth, demographics, and follower activity.
  • Creator and business learning resources: Not sure how to convert your brand’s messaging into short-form videos? TikTok offers a library of learning resources along with tons of video examples for inspiration.
  • Comprehensive video editing: TikTok’s very own video editor is packed with features like video effects, voiceovers, text overlays, and filters. Thanks to its popularity, there are also dozens of cost-effective TikTok tools to spice up your videos so you get more TikTok views after you publish.

Automating short-form video scheduling with Vista Social

It’s also worth noting that TikTok is equipped with its own post scheduling tool, which is accessible using a desktop browser. But if you want to promote short-form videos on YouTube or Instagram, you need a third-party post scheduling tool.

Vista Social, for example, is a comprehensive social media management platform. Apart from building an automated posting schedule, it can help you measure social media analytics, manage online reviews, monitor for brand mentions, and more.

2. Invest in influencer marketing

Looking for strategies to win your target audience’s trust? You should consider getting into influencer marketing.

Here’s the thing: influencer marketing and Millennials go hand in hand. In fact, 82% of Millennial and Gen Z social media shoppers trust influencers when making purchase decisions.

It doesn’t matter if you want to steal the young audience’s attention on Facebook, TikTok, Instagram, or YouTube. There will always be influencers who can give your brand’s credibility and authoritativeness a much-needed boost.

The good news is, you don’t need a sizeable budget to work with influencers.

Micro-influencers, for instance, can promote your brand for only up to $500 per post on Instagram. That should be enough to put your company in front of around 50,000 followers.

Vetting influencers with the Upfluence Chrome extension

Upfluence is a well-known influencer marketing platform that can help you through every step—from influencer discovery to payments. Your business can invest in their services to streamline the entire influencer marketing process.

Alternatively, you can take the DIY route using the official Upfluence Chrome extension. This works by revealing crucial metrics whenever you visit an influencer’s profile, like audience engagement and suggested price per post.

3. Get employees involved

Millennials and Gen Zers respond positively to relatable and authentic content experiences. And that’s exactly what you can give them through an employee advocacy campaign.

In employee advocacy, your workforce becomes your core brand ambassadors. All you have to do is encourage them to post social media content with your brand front and center.

Some ideas include posting about a company event, live streaming team-building activities, or uploading “behind-the-scenes” photos. You can also launch full-blown employee takeovers of your brand’s official social media channels.

Accelerating employee advocacy with Nectar

Nectar is one of the best employee recognition platforms that can help foster a positive work culture. It empowers companies with features like point-based rewards, employee recognition, and brand alignment challenges.

Elevating employee recognition through Nectar works perfectly for employee advocacy. Not only does it provide employees with activities to post about, it also allows companies to incentivize their duties as brand ambassadors.

4. Align value propositions with a cause

It’s no secret that Millennials and Gen Z are huge supporters of causes that involve global issues. This includes diversity, inclusiveness, and environmental awareness.
That’s why more and more brands are launching marketing initiatives that align with these causes.

While there’s no right way to do this, it should be achievable by any brand that’s creative and resourceful enough. The only unmissable step is getting everyone in your organization aboard your initiative.

For example, if you want to show your support for diversity in the workplace, employees will be more than happy to share about it through advocacy.

Getting everyone on the same page with Monday.com

Monday.com is widely recognized as one of the top project management software on the web. It has heaps of features that enable teams to strive towards a single vision, like task management, time tracking, and collaboration tools.

Monday.com makes it easy for brands to share files and guidelines around specific initiatives. This is incredibly useful if you’re launching a collaborative campaign to showcase your support of a particular cause.

5. Modernize your SEO with mobile keywords

The majority of Millennials and Gen Zers use mobile devices to browse the web. Whenever they’re after reliable information, a considerable chunk heads straight to Google using mobile-friendly search terms.

A good example would be question-based keywords, which are on the rise due to the growing popularity of virtual assistants. Rather than typing words using a mobile keyword, users are more inclined to use their device’s dictation features to run searches.

If you want recurring organic traffic, your SEO strategy should keep up with the times. Whether you plan to buy SEO articles or handle SEO in-house, be sure to make room for mobile-friendly keywords.

Find question-based keywords with AnswerThePublic

Over the years, AnswerThePublic has remained the most convenient tool for finding question-based keywords.

All you have to do is head to their site, type in a broad keyword, and watch the tool at work. Within seconds, it will provide you with a web of question-based keyword ideas that can bolster your mobile SEO efforts.

6. Implement performance-focused content tracking

Lastly, no brand can come up with a perfect content marketing strategy overnight.

You can only refer to the known “best practices” to create a foundation for your content marketing. Beyond that, you need to rely on performance tracking to make data-driven decisions to improve your content strategy over time.

Find out what works with Google Analytics

If you want all-around content tracking, it can’t get any better than Google Analytics.

Despite the free price tag, Google Analytics will help any brand analyze multiple layers of their website’s performance. It can reveal your top-performing content, measure scroll depth, assess your problematic “exit” pages, and more.

Conclusion

Millennials and Gen Zers present new challenges for brands that want to stay relevant. Fortunately, they’re not exactly closed books when it comes to their content consumption preferences.

The strategies above should help elevate your content marketing strategy to a level that newer audiences will appreciate. Just remember to experiment with one tactic at a time, find out what sticks, and double down on your efforts.