Tag Archive for: website development

It’s official: Millennials and Gen Zers are all grown up.

Millennials, in particular, now hold the most buying power in the modern world. Gen Zers, which have striking similarities with Millennials, are slowly but surely catching up.

Long story short, it’s time for your business to build your content marketing strategy around these audiences.

Here are six proven content marketing strategies that will help you get their attention:

1. Use short-form videos

Short-form videos can fill the younger generation’s appetite for quick entertainment and information.

That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are all the rage—garnering billions of monthly viewers.

TikTok, in particular, is loaded with tools that can help brands reach their target audience and establish their authority.

Here’s a quick rundown of its features:

• Business integration: TikTok now lets brands showcase their website and business category on their profiles. In addition, they’re set to benefit from other features that TikTok will include in future updates.
• Built-in analytics: To optimize your TikTok strategy, the platform comes with built-in audience analytics. This covers content engagement, audience growth, demographics, and follower activity.
• Creator and business learning resources: Not sure how to convert your brand’s messaging into short-form videos? TikTok offers a library of learning resources along with tons of video examples for inspiration.
• Comprehensive video editing: TikTok’s very own video editor is packed with features like video effects, voiceovers, text overlays, and filters. Thanks to its popularity, there are also dozens of cost-effective TikTok tools to spice up your videos so you get more TikTok views after you publish.

Automating short-form video scheduling with Vista Social

It’s also worth noting that TikTok is equipped with its own post scheduling tool, which is accessible using a desktop browser. But if you want to promote short-form videos on YouTube or Instagram, you need a third-party post scheduling tool.

Vista Social, for example, is a comprehensive social media management platform. Apart from building an automated posting schedule, it can help you measure social media analytics, manage online reviews, monitor for brand mentions, and more.

2. Invest in influencer marketing

Looking for strategies to win your target audience’s trust? You should consider getting into influencer marketing.

Here’s the thing: influencer marketing and Millennials go hand in hand. In fact, 82% of Millennial and Gen Z social media shoppers trust influencers when making purchase decisions.

It doesn’t matter if you want to steal the young audience’s attention on Facebook, TikTok, Instagram, or YouTube. There will always be influencers who can give your brand’s credibility and authoritativeness a much-needed boost.

The good news is, you don’t need a sizeable budget to work with influencers.

Micro-influencers, for instance, can promote your brand for only up to $500 per post on Instagram. That should be enough to put your company in front of around 50,000 followers.

Vetting influencers with the Upfluence Chrome extension

Upfluence is a well-known influencer marketing platform that can help you through every step—from influencer discovery to payments. Your business can invest in their services to streamline the entire influencer marketing process.

Alternatively, you can take the DIY route using the official Upfluence Chrome extension. This works by revealing crucial metrics whenever you visit an influencer’s profile, like audience engagement and suggested price per post.

3. Get employees involved

Millennials and Gen Zers respond positively to relatable and authentic content experiences. And that’s exactly what you can give them through an employee advocacy campaign.

In employee advocacy, your workforce becomes your core brand ambassadors. All you have to do is encourage them to post social media content with your brand front and center.

Some ideas include posting about a company event, live streaming team-building activities, or uploading “behind-the-scenes” photos. You can also launch full-blown employee takeovers of your brand’s official social media channels.

Accelerating employee advocacy with Nectar

Nectar is one of the best employee recognition platforms that can help foster a positive work culture. It empowers companies with features like point-based rewards, employee recognition, and brand alignment challenges.

Elevating employee recognition through Nectar works perfectly for employee advocacy. Not only does it provide employees with activities to post about, it also allows companies to incentivize their duties as brand ambassadors.

4. Align value propositions with a cause

It’s no secret that Millennials and Gen Z are huge supporters of causes that involve global issues. This includes diversity, inclusiveness, and environmental awareness.
That’s why more and more brands are launching marketing initiatives that align with these causes.

While there’s no right way to do this, it should be achievable by any brand that’s creative and resourceful enough. The only unmissable step is getting everyone in your organization aboard your initiative.

For example, if you want to show your support for diversity in the workplace, employees will be more than happy to share about it through advocacy.

Getting everyone on the same page with Monday.com

Monday.com is widely recognized as one of the top project management software on the web. It has heaps of features that enable teams to strive towards a single vision, like task management, time tracking, and collaboration tools.

Monday.com makes it easy for brands to share files and guidelines around specific initiatives. This is incredibly useful if you’re launching a collaborative campaign to showcase your support of a particular cause.

5. Modernize your SEO with mobile keywords

The majority of Millennials and Gen Zers use mobile devices to browse the web. Whenever they’re after reliable information, a considerable chunk heads straight to Google using mobile-friendly search terms.

A good example would be question-based keywords, which are on the rise due to the growing popularity of virtual assistants. Rather than typing words using a mobile keyword, users are more inclined to use their device’s dictation features to run searches.

If you want recurring organic traffic, your SEO strategy should keep up with the times. Whether you plan to buy SEO articles or handle SEO in-house, be sure to make room for mobile-friendly keywords.

Find question-based keywords with AnswerThePublic

Over the years, AnswerThePublic has remained the most convenient tool for finding question-based keywords.

All you have to do is head to their site, type in a broad keyword, and watch the tool at work. Within seconds, it will provide you with a web of question-based keyword ideas that can bolster your mobile SEO efforts.

6. Implement performance-focused content tracking

Lastly, no brand can come up with a perfect content marketing strategy overnight.

You can only refer to the known “best practices” to create a foundation for your content marketing. Beyond that, you need to rely on performance tracking to make data-driven decisions to improve your content strategy over time.

Find out what works with Google Analytics

If you want all-around content tracking, it can’t get any better than Google Analytics.

Despite the free price tag, Google Analytics will help any brand analyze multiple layers of their website’s performance. It can reveal your top-performing content, measure scroll depth, assess your problematic “exit” pages, and more.

Conclusion

Millennials and Gen Zers present new challenges for brands that want to stay relevant. Fortunately, they’re not exactly closed books when it comes to their content consumption preferences.

The strategies above should help elevate your content marketing strategy to a level that newer audiences will appreciate. Just remember to experiment with one tactic at a time, find out what sticks, and double down on your efforts.

It’s easy to get a website up and running. You can do it in about ten minutes. But building a quality website? That’ll take a bit more effort. And if you’re trying to get people to regularly come to your website, then it’s an effort that you’ll have to make. Of course, some people just set up a website for their own use, which gives a lot of freedom: you don’t need to think too hard — if you’re happy, then it’s fine. But things are different when it’s a public-facing website and greatly different if the website is for business purposes. At that point, the quality of the website can be the difference between business success or failure.

To get customers, your site will need to be professional. But thankfully, getting a professional website is not a complete mystery. It’s all about incorporating those digital representations of professionalism into your site. So how can you do this? In this blog, we’ll run through some of the staples. Take them all on board, and you’ll be on your way toward success!

Excellent Design

First impressions count for a lot in most areas of life, including with websites. So what are your visitors seeing when they land on your page? If it’s anything other than a well-designed, clean looking website, then you’ll run the risk of their first impression being slightly less than impressed. As well as the overall design, it’s important to ensure that the look of the website fits in with your company’s branding. Due to the importance of having a website that looks the part, it’s best to work with a web design agency. This will cost more than if you did it yourself, but it’ll be worth the expense.

Photos and Videos

You won’t just rely on the text of your site to wow your visitors. You’ll also need to have photos and videos. But, of course, it’s not as if just any old photos and videos will do. You’ll need to ensure that they’re high-quality. There are plenty of websites that offer license-free photographs, but if you don’t find what you’re looking for, you can always turn to paid photographs. If you’re selling items online, you may also consider hiring a photographer to take photos of your products for you.

Limited Number of Pages

Many times, less is more. It’s tempting to add as many pages as possible because it helps to make your website look fuller and bigger. But it’s not the best approach. The best method is to only include content and pages that are genuinely needed. Don’t think that you need to add more pages because your website only has a few. If you’ve said everything that you need to say on those pages, then that’s fine — the added pages won’t only not add anything, they could dilute the message of the pages that you really want your visitors to see.

Easy Navigation

It’s important to think about the overall user experience when they land on your website. If your visitor is struggling to find the pages that they need, then that’s an issue. You should make sure that your visitors find it easy to move around your site.

Regular Updates

People want to know that your website is alive and kicking. It shouldn’t have the appearance of being dead! This is where regular updates can come to your rescue. By this, we don’t mean that you need to change everything all the time. It’s just about showing your visitors that the site is actively being managed. You can do this in a variety of ways. For instance, by hosting a blog, which you update regularly. You can also make small design changes in line with a seasonal event (for example, a Christmas design).

High Security

There’s no way to build a successful online venture without taking privacy seriously. Without it, you’ll find it difficult to gain the trust of your visitors. They need to know that they’re safe when they visit your website. You can do this by working with an IT company to ensure that your security measures are robust and up to date. But you should also go further. If you have a blog, be sure to block spam comments by using a service like Defendium. If you don’t, then you’ll run the risk of your visitors falling victim to a phishing scam — and that’s something that won’t reflect well on your business!

About Us Page

You can go a long way towards gaining your customer’s trust by writing an informative ‘About Us’ page. In this day and age, there’s a greater emphasis on digital trust than ever before. People want to know who they’re buying from, and your informative ‘about us’ page is the best way to convey that information. This doesn’t just give you a chance to show your professionalism. You’ll also be able to share your story, which is one of the best marketing tools you’ll have at your disposal (providing, of course, that you have a good story to share!).

Well-Written Content

Your website could look the part, but the details of the site are pretty key. There are plenty of sites that look the part, but then, when you get into the details, you can see that there’s very little there. For example, the website copy. The writing should be clear and sensical. Without it, your visitors will be more likely to have a negative view of your website and, by extension, your company. If you don’t know how to write persuasive copy, look at outsourcing the job to a professional copywriter. They’ll make sure that your website’s writing sings.

Conclusion

The tips we’ve outlined above won’t ensure that your business is successful. But if you’re running an online business, then you’ll find that it’s impossible to find success without those things. As we’ve seen, none of them are difficult to incorporate into your site. They just require a little bit of time, effort, and thought — easy!