Tips to Choose the Best Keywords for SEO In 2021 and Beyond

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StrategyDriven Online Marketing and Website Development Article |Keyword Search|Tips to Choose the Best Keywords for SEO In 2021 and BeyondMore than 50% of consumers use Google to research their purchase items before buying. The search engine uses those search keywords or phrases to find related results. If your business doesn’t appear on the first page, you will not get much traffic.

How can you pick the right keywords for the best converting traffic? You must begin your keyword search with the proper tactics in mind. Following are some tips that will help you choose the best keywords for SEO.

Examine the Search Intent

Search intent helps you to discover what keywords to choose based on why people search. You can divide these into three categories:

  • Navigational – The consumer wants to find another web page
  • Informational – Researching a specific topic
  • Commercial – Wanted to make a purchase

To pick the right keywords with the best results, you require to think like your consumers. For example, searches like ‘buy cheap water purifier’ are different from ‘water purifier broken queries’. One keyword is a commercial key phrase, and the second one is informational.

Preferably, you must offer content on all three areas to finish your call-to-action (CTA). Your keywords are going to target different landing pages or website pages devoted to those search phrases.

For informational searches, you must offer some unique content related to that phrase. Blog articles are brilliant for this kind of search, and they can contain various key phrases. However, you need to link that content to your contact forms or product pages.

Similarly, commercial or transitional intentions are somewhat easy to focus on, but these are also extremely competitive. So, make sure that you analyze the search Intent for selecting the right keywords.

Use More Long-tail Keywords

When you do a keyword search to target, you should consider long-tail keywords. Today, since there are so many main players and international brands in the SEO world, it can become hard for you to stay competitive in search results. But long-tail keywords can help.

Long-tail keywords are particular and detailed search queries. For example, if you are an eye specialist, you may want to target the phrase “best family eye specialists in your location” as opposed to just “eye specialist’.

Long-tail keywords incline to have much lower search volume than short, broad keywords. But these keywords also have much lower competition and higher conversion rates. It is because long-tail keywords determine specific search intent.

Find the Best Tools

If you face difficulty in developing long-tail keywords, you can use the keyword tools to find long-tail keywords. And you may even use Google’s autocomplete feature to know more about the long-tail-phrases that users or consumers often search online. It will give you a quick idea about which searches are trending.

Start by writing a general keyword into Google search. Sticking to the eye specialist example, you can type the phrase “eye services.” Then, instead of tapping the enter button, take a look at Google’s autocomplete-results. It will get you a good idea of some prevalent longer tail keywords you can target to help users find your products or services online.

To sum up, doing the right keyword search will greatly impact your business website rankings in 2021. So, follow the tips mentioned above and don’t hesitate to ask for help from professionals when you’re stuck.

SEO Tips for a Winning Casino Website

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StrategyDriven Online Marketing and Website Development Article | SEO Tips for a Winning Casino WebsiteIf you are the owner or marketer of a casino website, you have a lot to do to ensure you stay ahead of the competition. You not only have to bring people to your website, but you have to make sure you are also giving your visitors the best experience so that they keep playing your games. With all these things in mind, it is important to understand how to use SEO to increase your visibility and get more people to visit your website. Remember that the bigger your online presence is, the more people will visit your casino.

Keywords Are Crucial

Keywords are crucial because they are what people use to search for and find your website. To ensure you are using the right word, you need to carry out thorough keyword research. The keywords you use should not only describe your website and what you have to offer. They should also undercut your competitors by being better optimized when used inside your website.

Once you have these keywords, remember to revisit them often. The internet is changing all the time and so are people’s preferences. The keywords that work this year or even this month might not work the next, so you have to revisit and revise your keyword list as things change.

It is also important to remember to use keywords as naturally as possible and not stuff too many of them into your copy. Search engines frown upon such tactics and will penalize you.

Optimize

When talking about optimization under SEO, we are talking about your content as well as your website. All elements in your website can be ranked on search engines, so take the time to optimize it. Additionally, remember that each of the pages on your website can be ranked individually. Therefore, each of your pages should be optimized for the keywords you have chosen.

When optimizing your website, responsiveness and speed are two key elements. Search engines are starting to prioritize websites that allow for content to shrink to fit a user’s screen. Your online casino should also be fast. Search engines, especially Google, prioritize websites that load very fast. Additionally, people want faster websites, and having one that loads quickly reduces your bounce rate and encourages people to stay and keep using the website because it offers such a good user experience.

Invest in Topic Clusters

Google loves excellent quality content, so many SEO campaigns focus on this. By giving people the information or help they need when they visit your website, you can also help your own business. Because of this, it would be a better idea to invest in topic clusters when adding content to your website. These are clusters of articles that have the same focus. This content increases the amount of time people spend on your casino website and makes them come back for more.

When creating these clusters, it is important to focus on quality and originality. People do not like reading the same content over and over.

SEO for a casino website is not much different from SEO for any other website, and there are some key things to keep in mind. For example, since the market is getting saturated with casinos competing for space, it is important to work on original content that users will begin to associate with your website. It is also important to ensure you offer the best user experience through your website’s design.

Crossing Cultural Lines: Why Your Website Needs to be Multi-Language

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StrategyDriven Online Marketing and Website Development Article |website translation |Why You Need Website Translation and Multi-Language WebsitesAs a business owner, you know connecting and engaging with your clients and customers is the foundation of your business.

Without happy and loyal customers, your business will not be profitable, which eventually will lead to business failure.

For this reason, going the extra mile for your customers is a great way to show them they are important to your company and encourage their loyalty. One way to do this is to provide website translation services.

Why have a multi-language website?

In a nutshell, to impress your customers and benefit your business. If you have been considering providing a multilanguage website but aren’t quite sure it’s worth it, here are several benefits you can expect to experience.

Demonstrates Customer Value

One of the many benefits of using a website translation service is showing your customers they are valued by your company. Providing access, even in the form of translation, lets your customers know you are inclusive and are aware of their needs. This is a powerful way to encourage long-lasting customer loyalty.

Builds Trust

If you have been wondering why translate a website, one reason is to build customer trust. Customers tend to trust companies that care about their needs and their wants. By catering to your customers, you are actively building a trusting relationship.

Increases Conversions

One reason why your website needs multiple languages is to increase conversions. By offering content in multiple languages, you are offering your products to more people. This generally results in more conversions for your website.

Expands Your Customer Base

A great benefit of offering multiple languages is to expand your customer base. You can encourage international business without much effort at all. This is ideal for companies that want to explore a full international expansion.

Allows You to Be Competitive

Chances are, your competitors are offering website translation. If they are not, they probably will be soon. By offering website translation, you can keep your business modern and make sure you are not lagging behind your competition.

Improved SEO

If you are wondering why translate your website, one reason is to improve your SEO. Website translation is a great way to boost your brand visibility internationally. Not only will you raise your brand awareness, but you will also engage with international customers and get a feel for if your products or services are in demand in other countries.

This Is How Website Translation Can Benefit Your Business

Providing website translation can benefit your company in a big way.

You will demonstrate your customer’s value to your company, which will help you build trust with your audience. A multilanguage website increases conversions, expands your customer base, and allows you to stand out from the competition. One of the best benefits of translating your website is improving your SEO in all the languages you offer.

Translating your website is one of the best things you can do for your company.

Don’t forget to browse our site for advice on business, products, strategy, and more.

Email Marketing: Best Practises for Entrepreneurs

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StrategyDriven Online Marketing and Website Development Article |Email Marketing|Email Marketing: Best Practises for EntrepreneursWhile it is excellent to include email marketing in your digital media strategy, you won’t get far if you don’t employ the industry recommended email marketing best practises. As an entrepreneur, we know that you are always looking for better ways to reach your desired audience. These best practices will not only help you become better at email marketing, but their effective usage will make sure that your emails yield tangible results.

Read below to get an insight into the most widely recommended best practices for email marketing.

Knowing Your Audience Individually

Addressing email recipients is a widely recommended best practice in email marketing. Most modern email clients allow you to place special tags in your emails. These allow you to address all of your email recipients by name. Various options allow you to address them by their first, last, or full name as well.

You can also personalise the subject line of your emails. Doing so will greatly increase the chances of your recipients opening your emails instead of marking them as spam impulsively.

If you are looking for help regarding which email client to use, Email Tool Reviews has excellent reviews to help with exactly that.

Best Practices for Email Marketing that Entrepreneurs Must Follow

Test before you send your email!

It is a best practice to check and recheck your emails before you send them. Why is this so important? A comprehensive check will tell exactly what is wrong with your email.

You will be able to see how your email will look to the recipient. You can also check whether your links function exactly as you have intended them to while also making sure that tags that automatically populate details like the recipients’ name are displaying the correct information.

Spammy content is a big No!

It is very important that your emails contain interesting content that immediately engages the recipient. We are sure you know this. But did you know that it is a widely recommended best practice to make an active effort to ensure that your emails do not contain spammy content?

Using clear language and avoiding the use of lots of exclamation marks, or text written in capital letters are two of the many ways you can use to ensure your content does not get flagged by spam filters.

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Looking for the most used Email Marketing best Practises? Check out our latest piece that has been designed with Entrepreneurs in mind!

Key Factors That Affect the Quality of Your Backlinks

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StrategyDriven Online Marketing and Website Development Article |Backlinks|Key Factors That Affect the Quality of Your BacklinksIn today’s tech-savvy world, digital marketing has made its mark as a superior form of advertising. As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. Among these methods, Search Engine Optimization or SEO is the most result-driven technique to create brand awareness. SEO is all about gaining top rankings on the search results page, enabling customers to engage with relevant products/services for transactional purposes.

Search engines rank websites based on multiple factors that marketers categorize into two parts: on-page and off-page SEO. On-page SEO is about creating an experience on a landing page or website that users find attractive. It includes page layout, color schemes, informative content, design, and other factors present online.

Off-page SEO, however, is much different and complex than its on-page counterpart. It is about receiving endorsements and validation from other highly ranked websites on the internet. They give authority in the form of links called “backlinks” that increase rankings if it has quality.

Importance of Quality Backlinks

Backlinks are the links on other websites that direct visitors to your website when they click on them. While you have various sources to receive backlinks, blog posts and website pages are the most relevant and widely used source. Backlinks are the most crucial page ranking factor that dramatically impacts search rankings. Whenever an authority website links your page, they endorse that you have quality content worth sharing. Since searching for high quality and informative content is the point of searching, linking is a prominent factor for high rankings. Search engines decipher the authority and importance of a site by interpreting the links that point towards them.

Why Do Backlink Quality Matters?

A quality backlink is the link that comes from a high authority and trusted website from the same industry or business. Marketers use various methods and tools like backlink checker to determine a website’s authority and the quality of a backlink. Sites with the highest authority and trustworthiness are the ones that produce the best backlinks and, ultimately, search rankings.

Receiving backlinks does not mean going to any high ranking site and putting a link in comments to obtain authority. There is much more in play that marketers understand and take into consideration. Several factors determine the quality of backlinks that marketers need to keep in mind. These include:

Site Reputation

The first factor that determines the quality of a backlink is the reputation and authority of a website that links to you. Links obtained from a website with higher domain and page authority weigh more than those from an unknown or new site. For instance, if you receive backlinks from sites like HubSpot, TheVerge, or SmashMagazine, they’re generally considered as high-quality backlinks. Google knows that the content present on those websites has relevance and have a long history of publishing quality content for popular keywords.

Page Rankings

Page Rankings (PR) is a benchmark that evaluates each ranking of a website in search engine as set by Google. Pages with high PR often have better authority than the ones with lower or zero PR. Although with recent updates, PR no longer has the same value as it used to before. However, it still holds its share of importance in ranking evaluations and assessment of quality. An important point to consider here is that even high PR websites fail if they do not contain relevant content. That is why marketers do not consider links that have low PR or do not include relevant content.

Same Content Pages

All the SEO tutorials and digital marketing experts emphasize the importance of quality content for getting good rankings and backlinks. If you cannot find a page with sufficient authority, then the best option is to create backlinks on websites with the same content. It does not matter if those pages have a high ranking or not. Suppose you have a blog about digital marketing; you can build backlinks from sites with WordPress or SEO tricks. If you are a guest blogger who providing writing services, you can easily create content to link to that site. The backlink you receive from the site has a quality that Google will appreciate and rank accordingly.

Website Type

The type of website is also a factor that influences the quality of backlinks. Many marketers use methods like submitting articles on famous directories as an easy way to get backlinks. The procedure does not depend too much on backlink quality, and in fact, Google does not appreciate backlinks from such sources. Search engine algorithms categorize such links as spam. Hence, the best backlinks come from blogs, news portals, and digital magazines with high authority. Journalism, education, healthcare, and lifestyle are popular categories.

Placement

Some backlink service providers claim to generate the ‘best’ PR backlinks by placing them in header, footer, or sidebars. Google considers these backlinks the least useful and sometimes penalizes content creators and publishers. For bots looking through the website for indexing, placement plays an important part. Backlinks placed on the top are the ones most preferred. However, they should be contextual via natural placements. Additionally, if you place a backlink at the beginning of an article, it is more likely to get more clicks.

Number of Links

Google and other search engines don’t like too many outbound links placed within the content. They consider it as spam. The best way of avoiding spam is to avoid placing too many links within an article. Just insert relevant links and avoid obtaining them from an unknown or non-authoritative source. Additionally, do not place every link that points to the home page only. Have multiple pages linked to relevant content, or else Google will place the site in the sandbox.

Final Word

For significant SEO results via backlinks, you need to have an endorsement from relevant authorities. However, the quality of a backlink is an essential factor that influences search engine rankings. Remember, relevance, authority, and quality content are your key to success.