More than 50% of consumers use Google to research their purchase items before buying. The search engine uses those search keywords or phrases to find related results. If your business doesn’t appear on the first page, you will not get much traffic.
How can you pick the right keywords for the best converting traffic? You must begin your keyword search with the proper tactics in mind. Following are some tips that will help you choose the best keywords for SEO.
Examine the Search Intent
Search intent helps you to discover what keywords to choose based on why people search. You can divide these into three categories:
- Navigational – The consumer wants to find another web page
- Informational – Researching a specific topic
- Commercial – Wanted to make a purchase
To pick the right keywords with the best results, you require to think like your consumers. For example, searches like ‘buy cheap water purifier’ are different from ‘water purifier broken queries’. One keyword is a commercial key phrase, and the second one is informational.
Preferably, you must offer content on all three areas to finish your call-to-action (CTA). Your keywords are going to target different landing pages or website pages devoted to those search phrases.
For informational searches, you must offer some unique content related to that phrase. Blog articles are brilliant for this kind of search, and they can contain various key phrases. However, you need to link that content to your contact forms or product pages.
Similarly, commercial or transitional intentions are somewhat easy to focus on, but these are also extremely competitive. So, make sure that you analyze the search Intent for selecting the right keywords.
Use More Long-tail Keywords
When you do a keyword search to target, you should consider long-tail keywords. Today, since there are so many main players and international brands in the SEO world, it can become hard for you to stay competitive in search results. But long-tail keywords can help.
Long-tail keywords are particular and detailed search queries. For example, if you are an eye specialist, you may want to target the phrase “best family eye specialists in your location” as opposed to just “eye specialist’.
Long-tail keywords incline to have much lower search volume than short, broad keywords. But these keywords also have much lower competition and higher conversion rates. It is because long-tail keywords determine specific search intent.
Find the Best Tools
If you face difficulty in developing long-tail keywords, you can use the keyword tools to find long-tail keywords. And you may even use Google’s autocomplete feature to know more about the long-tail-phrases that users or consumers often search online. It will give you a quick idea about which searches are trending.
Start by writing a general keyword into Google search. Sticking to the eye specialist example, you can type the phrase “eye services.” Then, instead of tapping the enter button, take a look at Google’s autocomplete-results. It will get you a good idea of some prevalent longer tail keywords you can target to help users find your products or services online.
To sum up, doing the right keyword search will greatly impact your business website rankings in 2021. So, follow the tips mentioned above and don’t hesitate to ask for help from professionals when you’re stuck.