What Your SEO Campaign Needs to Look At in 2022

StrategyDriven Online Marketing and Website Development Article |SEO Campaign|What Your SEO Campaign Needs to Look At in 2022Search engine optimization (SEO) is one of the essential marketing tactics for any business, large or small, local or online, and across just about every sector. In an industry that’s constantly changing, where even the most established players are continually looking to stay ahead of the curve, SEO is an absolute must to ensure your business shows up when someone searches for it.

SEO isn’t just about getting your website ranked high on search engines; it’s about creating a strategic, ongoing plan that’s tailor-made to meet the needs of your business. In this article, we’ll be taking a look at everything you need to know about SEO so that you can optimize your site and get the most out of your digital marketing efforts moving forward.

Measurable goals

When thinking about SEO, the first thing you should do is figure out your goals. What are you trying to accomplish with your site? Do you want people to find your site easily? Do you want them to stay on the site for a specific time? Are you trying to increase conversions or make more sales through your online store?

Once you have established what you’re trying to achieve, it’s time to start planning how best to reach those goals.

Video content

Video content is a crucial way to reach your audience. As it turns out, video is the most popular form of content on social media, with 82 percent of people viewing videos daily. But it isn’t just about how many people are viewing videos; it’s about how much attention people pay to these videos.

When you create a video for SEO purposes, you want to ensure it’s grabbing viewers’ attention from the start and maintaining it throughout the video. Use a thumbnail that grabs people’s attention—like one showcasing your product or service—to draw attention to your video. This means that while they might not be watching your video all the way through, they will at least be clicking on it when they see the thumbnail in their news feed.

For social media, aim for short snappy viral content that is sharable. Work with experts for high-quality animated video production to share your brand with the world and use within marketing campaigns to support your SEO efforts.

Site speed

Search engines, like Google, don’t just look at what you publish. They also consider how fast your site loads when someone visits it. These days page loading speed can affect a website’s rank on Google.

When you have a slow website, it is more likely that people will get discouraged and click off before they even see what you have to offer. This can cause your conversion rates to drop significantly.

Many site owners are unaware of how much time their website takes to load; it’s essential to monitor your site speed with a tool like Google Page Insights and GTMetrix. If you don’t know how long your site takes to load, there’s no way to optimize the issue and rank your site higher on search engines.

Website loading speed is not easy to improve in-house (even though it’s something you should be targeting). For this reason, many businesses outsource their SEO efforts to specialists who are more familiar with the tools necessary to ensure your site runs as smoothly as possible.

Mobile responsiveness

Websites need to be built with mobile responsiveness in mind. As more and more people use their phones for internet browsing, over 90% of the world’s population access the internet via mobile phone devices, your site needs to be fast and look good when scaled down to fit on a smartphone screen. This is especially true for ecommerce sites as “m-commerce” (shopping via a smartphone) continues to grow in popularity.

Keyword research

There are many great tools out there for keyword research. Some of the best include Google AdWords, SEMrush, and Keyword Tool. These tools will help you determine the more popular keywords in your industry to use throughout your SEO campaign. It’s also a good idea to keep an eye on what other websites are ranking for keywords you want to rank for to see what kind of content they’re creating.

Long-tail keywords are becoming more common as SEO changes, meaning no longer should you aim for one or two words, but phrases and standard search terms, for example; instead of using”optimize SEO,” you should use a longer phrase “top ways to optimize SEO” “how best to optimize SEO for restaurants.”

Once you know the keywords you want to be using, you should make sure these are constantly reinforced throughout your website and the additional content you publish on other sites. Use your keywords in product descriptions, titles, meta descriptions, images, and more without stuffing them, which can have the opposite effect.

5 Ways to Eliminate Comment Spam and Boost Real Conversations

StrategyDriven Online Marketing and Website Development Article, 5 Ways to Eliminate Comment Spam and Boost Real Conversations

Blogging is one of the best marketing tools for businesses and influencers. It’s a great way to share one’s knowledge, expertise and opinions. It’s also a great way to build a community of like-minded people.

The only way you can really create that sense of community though, is to boost real conversations among your readers.

Not only do comments make many bloggers feel good, knowing their work has been seen and appreciated, but it’s also a really great way to connect with your audience on a more human level. It allows people to ask questions and get answers, to offer their support, to express their opinions and even build new friendships.

Which is why it’s important to make your blog’s comment section an inviting space.

1. Eliminate Comment Spam

As many bloggers and blog readers know, comment spam is just a part of life online. The bigger your blog grows, the more comment spam there is. It’s never ending, but that doesn’t mean you have to give in.

What is Comment Spam?

So, what is comment spam? Well, comment spam is a term used to describe a broad range of comments that are unwelcome. Often, these are comments left by people advertising products or trying to get people to click on whatever link they’ve left.

Comment spam doesn’t add any value and needs to be eliminated if you want to boost real conversations.

Why You Need to Eliminate Comment Spam

Comment spam is a big deal. It’s not just annoying, but it has a few negative effects on your blog and your reputation.

First of all, if you allow comment spam to sit around, Google will punish your domain by ranking you lower on search engine results. Google sees comment spam as a bad thing, too. Even if you just have spam links in your comment section, Google might assume you have it on other places on your website and can greatly affect your pageviews. Just check your analytics and you’ll see.

Comment spam actually puts your readers in danger. You want your website to be a safe place that people can trust. If a reader clicks on a link left in your comments that directs them to a malware site, their computer could be infected with spyware. That reader won’t feel safe on your site again and likely won’t come back.

Leaving comment spam makes you look like you don’t care. You should be taking the time to clean out any unwelcome comments, which could be links to anything from advertisements to even porn sites or viruses. People won’t want to leave a comment if it looks like you don’t take the time to look through them.

How to Eliminate Comment Spam

Now that you know why it’s necessary to eliminate comment spam, you need to know how to do it.

There are five main ways to eliminate comment spam on your blog:

  1. Configure WordPress to minimize comment spam. Do this by setting it so comments must be manually approved before they are posted. If you’re still new to WordPress, you can read up on the basics here that’ll guide you through how to set your site up.
  2. Install an anti-spam plugin.
  3. Use a third-party comment-hosting platform.
  4. Shift the conversation to social media.
  5. Remove comments from your blog completely.

It might seem easier to just get rid of comments altogether, but allowing comments on your blog is a great way to continue the conversation.

So assuming you don’t want to remove comments from your blog or shift the conversation to social media, you should focus on the first three steps.

Interested in learning how to boost real conversation in your comment section? Keep reading.

2. Make It Easy

Some blogs make it incredibly difficult to leave a comment. Some require you to fill out robot tests, others require you to sign into Facebook, or even require you to share your email address. If it’s too much work, though, people aren’t going to bother leaving a comment at all.

There are a number of commenting systems that make leaving comments a lot easier. Even better, some commenting systems make it easier to keep track of comments you’ve left on other blogs so you can reply easier and continue the conversation.

Most people aren’t going to go back to the blogs they’ve commented on to see if they got a reply, so having a commenting system would really help.

Commenting systems also make it easier to moderate comments, fight spam, notify commenters of replies, offers lead generation, and more. They’re also easy to install on any WordPress blog no matter what hosting you have.

3. Write Compelling Content

If you want people to leave comments you need to give them a reason to. Quality content that’s thought-provoking and interesting will make it more likely that people will leave meaningful comments.

Surprisingly, one of the best techniques to really take your content to the next level and inspire people to comment is emotion. Add emotion into your blog posts and you’re much more likely to receive more comments.

There are a number of emotions you can try to provoke. It can be inspirational, it can be sad, or exciting, or it can even be upsetting. If you get someone to feel something, they’ll likely want to express it.

In fact, blog posts that discuss controversial topics are much more likely to get more comments that boost real conversations among people.

4. Ask Questions

A lot of bloggers now ask at least one question at the end of every blog post in hopes it will inspire their readers to answer it in the comment section. For many of these bloggers, the closing paragraph is often something like, “What would you add to this list?” But that’s not going to get people to comment.

If you really want to increase reader engagement you should ask questions throughout your blog post that actually gets people to think.

According to ProBlogger there are seven types of questions you should ask. These questions include:

  • What do you think?
  • How do you feel?
  • What will you do?
  • What is your opinion?
  • What is your story?
  • What is your experience?
  • What have you been working on?

So, for example, if you’re writing a blog post about a book you read, you can ask your readers if they have read it, what they thought of it, how it made them feel, or even if they would recommend it to someone and why. Always ask open-ended questions to guarantee a response.

5. Reply to All Comments

Any time you do get a comment you should reply to it right away. A lot of people comment for a reason. They might want to elaborate on what you said, ask a question, share their own experience related to the topic, or even thank you for sharing. So if you’re really interested in boosting real conversations in your comment section, keep the conversation going by replying to comments.

If people come across your blog and see you don’t take the time to reply, they won’t want to comment at all.

Keep the Conversation Going

Now that you know how to eliminate comment spam and boost real conversations, it’s time to head over to your blog and implement these ideas. Once they’re implemented, start your own email marketing campaign to ensure your audience stays up to date with your content and boost your conversations even further.

Data Driven Strategies for Better Website Traffic

StrategyDriven Online Marketing and Website Development Article |Data driven strategies|Data Driven Strategies for Better Website TrafficWeb traffic is the oxygen for your online business. It can help it grow, or it can suffocate it. However, you can use data for better website traffic when you understand from where it comes.

Understand Your Marketing

Online business marketing is a unique type of marketing that helps growing companies develop their brand and grow their business. It includes everything from social media marketing to email marketing. Whether you want to succeed in an online business or start one in the first place, you must learn how to understand the digital marketing tools in front of you. Marketing camp hosts and digital marketing agencies are vital for understanding the relationship between your brand and your audience with modern techniques like technical SEO and social media targeting.

Utilize Relevant Analytics Tools

A successful marketing campaign uses data to make informed decisions. Analytics can help you in creating the perfect marketing campaign. For example, suppose you’re the type of business that needs to appeal to a broad set of audiences. In that case, you may be interested in why people are clicking, giving up, and scrolling through your content. Analytics tools allow you to analyze the data from your users to see what’s working and what’s not. For example, these tools can show you if posting more images or videos makes a difference.

Study Trends in Your Niche

Getting started in a new, untested niche can be difficult, especially if your knowledge is limited or you don’t know where to start. At the very least, it’s best to start your niche and market research project so you can sort through the data for application later on. In addition, you might want to adjust decisions based on data shifts as an exciting business. For example, you can use tools like Google Trends to see which toys are trending during specific times of the year. This can be useful for ads during holidays and sales times like Black Friday.

Ask what People are Asking

The vast majority of Google searches are questions. And you can capitalize on this by using a supplemental blog that links to your website. Essentially, assess what people are currently asking in relation to your niche. You can then flesh-out blog posts that begin to answer the most relevant questions in your field. For example, suppose you make professional kitchen clothing. In that case, you can use Google search queries to assess what people are asking about your field. For example, “Which type of sole is the safest in a professional kitchen?”.

Maintain a Log of Changes

When developing an online business, you must record all changes to any part of it. These include both frontend and backend systems, any of which can affect your user experience and negatively impact your SEO score and ranking. You can revert any harmful impact by keeping a log of changes. Hence, your site resumes the quality and ease of use your audience expects. Further, minor improvements to your UI and UX might improve your site. So, if something takes your site in the best direction, focus your attention and make further improvements.


Keying in on your audience’s needs comes from data analysis. Using data to score higher in search results and SEO increases engagement and converts visitors into customers.

How Businesses Can Maximize Whatsapp API Integration

StrategyDriven Online Marketing and Website Development Article |Whatsapp API Integration|How Businesses Can Maximize Whatsapp API IntegrationThe introduction of WhatsApp business API has offered enterprises a top marketing tool. The tool provides significant possibilities for communication with clients bearing in mind that WhatsApp as a messaging platform enjoys over two billion users globally. As businesses continue to integrate the API, there is a need to understand how to get the most out of the tool.

Upon launching any business, the first step towards getting more clients is effective communication. You need an awareness campaign to target both existing and potential customers. Besides offering an opportunity for communicating with clients, the WhatsApp API designed for enterprises also comes with a host of benefits, including:

  • Seamless customer support
  • Instant collection of feedback
  • Understanding users better through the gathering of insightful data
  • Ability to recommend products
  • Global reach
  • Automated communication
  • Instant two-way communication

How to Get the Most Out of the WhatsApp Business API

The use of WhatsApp in your business is meant to offer a personal touch with customers. Considering the number of businesses leveraging the API is high, getting the attention of your clients can be a challenge in the absence of some effective practices. Below are some key tips that will likely push your business to attain the maximum potential through WhatsApp business API.

Use different message formats

Relying on text-only messages may fail to meet the desired targeted goals. Generally, text-only communication is not very engaging. To get customers’ attention, use photos, videos, locations, GIFs, files, and more. Once clients begin to engage with your content, always respond by answering questions intuitively.

Get consent

Before sending any message, ensure the target audience has agreed to receive your communication. Not only is this practice ethical, but it is also a requirement under WhatsApp policies. Always ask customers which type of communication they would like to receive through WhatsApp. Note that WhatsApp offers opt-in templates which can be placed on the website, hence exposure to more customers.

Establish a response timeline

Chances are high that your current and potential customers have scouted for several similar service providers. If they land on your business, show them you value them. Normally, it is recommended to have a 24 hour response time to avoid customers losing interest. Although you can use chatbots, always ensure a human agent is available if the message needs to be escalated further.

Maximize on personalized messages

The ordinary WhatsApp messaging app requires a more personalized approach to sending messages. Customers want to have real conversations, but not just respond to one-way messages sent to them. This should be reflected in your messaging strategy as it will also boost your brand reputation.

Work with authorized dealers

Setting up a WhatsApp business API is a technical aspect of your business that needs a reputable provider to carry out. Leveraging the services of an unauthorized company may land your business in trouble. Ensure to choose wisely to get the right fit for your business.


The ultimate end goal of any business is to retain and attract new customers by providing quality service. Fortunately, the advantages of WhatsApp business API like instant feedback mean that enterprises can easily understand the needs of customers and use the feedback to improve services.

Strategies to Improve Your Online Presence

StrategyDriven Online Marketing and Website Development Article, Strategies to Improve Your Online Presence

The world is online, even if your business isn’t. Refraining from having a website, and associated local listings and social accounts is how you remain invisible to all but your locals. Now, this might seem like a great thing, when you’re, say, a local mechanic, but there are people just outside of your neighborhood who could use your services as well, only because you aren’t online, they can’t find you. Improving your online presence is how you’ll be found, it is how you’ll increase business, and it is how you’ll further your success. To improve your online presence, follow these tips:

1. Start (or Improve) Your Website

You need a website that uses cloud hosting. This is how you’ll ensure that you have miniscule chance of downtime, and how you’ll gain full customization options. You need your website to not just look good, but you need it to be fast and you also need it to be on-site SEO friendly. These three traits are what make a website perfect. Google will rank you based on your speed, and users may not go through your site if it takes ages to load. Similarly, you need the website to look great in order to convey professionalism, so that users can trust you before they even know you.

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2. Grow a Genuine Community

Buying followers and likes on Instagram, Facebook, and any other social site is a waste of money. Keeping up the appearance is nowhere near as important as creating an organic, genuine community. You can use social media to increase your website visits and even your sales, but you need to do it the right way. This means crafting bespoke, unique posts with great pictures. It also means engaging with your community at large, before and after they follow you.

A great social media marketing campaign can get you the awareness you need, but you need to respond and be engaged with what your community is saying and doing to be on top of trends, and to nurture these relationships. A repeat customer is more valuable than a one-off sale any day.

3. Get Listed

If you are a local business, you have so many options to be referenced, referred to, and listed. This is great both for the organic hits from these second-party sites, and it’s also excellent for SEO. For instance, if you are a local boutique retailer, you can easily list your business on all directories, like Google or even TripAdvisor. You can also provide your local news agencies of any events you might be holding, since they are more likely to publish a local piece that promotes their neighborhood. This means that you’ll not only gain more traffic from these sites, but Google will rank your website higher due to the number of back-links. Additionally you have to learn local SEO tactics and strategies to increase traffic.

Being smart about your online presence is how you can not only be found by more people, it’s also how you’ll be trusted by more people. Trust, and greater visibility, will lead to success.