5 Problems No SEO Expert Should Solve — And Why You Should Fix Them First

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Nowadays, relying on search engine optimization experts to improve your online visibility is a good business practice. Indeed, working with a professional SEO Company can positively affect your ranking in the search result pages, help drive more organic traffic to your website, and generate more leads. Your SEO strategy can be highly effective in maximizing lead generation. After all, SEO guarantees visibility on one of the most trusted brands in the world, Google. Being seen and found in Google search is a recipe for success.

Additionally, unlike advertising campaigns, organic leads coming through your SEO activities are “free”. While this doesn’t mean that a partnership with an SEO expert is pro bono, there are no advertising fees or cost per click with search engine optimization. Your SEO results can also help lower your advertising costs. For example, SEO-optimized pages decrease their average bid costs on Google AdWords. In other words, SEO can drive leads, increase brand awareness, and decrease other marketing expenses.

But it is important to understand that while SEO can be a highly effective strategy, it isn’t a miracle solution to solve all business problems. Here are 5 things you can’t expect from your SEO specialist.

#1. Figuring out the rest of your marketing strategy

An SEO partner focuses their energy on developing your SEO plan. When it comes to determining other marketing activities, your SEO contractor is the wrong point of contact. Indeed, high level marketing activities such as market data, marketing budget, or even marketing objectives will be defined by your business plan. Your business plan acts as a guiding map providing clarity on your business services, objectives, and strategy to achieve these goals. As a result, marketing will be determined at this level.

If you struggle with the creation of a coherent marketing strategy, it can be useful to reach out to a marketing strategist who can assist with this part of the business plan.

#2. Creating new content to inspire future products or services

While SEO-optimized content generation can be one of the services, your SEO copywriter will not provide content for a service or product that doesn’t exist. SEO-optimized content means that your SEO partner can help make your existing services and products more appealing to search engine platforms. The SEO copywriter is not a fiction novelist. They can’t invent what your services should be like.

If you need SEO content, you have to provide all the necessary information to your contractor, including:

  • What services you offer
  • Who your target audience is
  • What problem the services can solve
  • What your keywords are and which words you wish to rank for
  • How customers proceed to purchase or order
  • What your USP is (Unique Selling Proposition)

#3. Designing your website

Here’s an important distinction that many businesses fail to make. A website designer will develop the design and layout of your website, including the use of graphics, videos, and sounds.

An SEO expert can provide technical SEO improvements through the additions of schema markups, for instance, to your HTML. While many SEO specialists have a strong understanding of coding language to improve your SEO ranking, they do not utilize their coding know-how to upgrade the site’s layout or appearance.

If you wish to launch a new SEO-friendly website, you will need to plan a project that involves both web designers and SEO professionals.

#4. Managing your social media profiles

Social media managers are in charge of your social media presence. An SEO expert can provide support, such as creating tracking-friendly SEO URLs that can be shared on Twitter or Facebook. These links can make it easier to figure out where your traffic is coming from and which social media platform drives the highest conversion rates.

But the social media involvement for SEO stops right there. Creating engagement on social media and reaching out to your customers online is something you should entrust a trained specialist, aka a social media manager.

#5. Providing intelligence on the next market trends

Competition monitoring belongs to the regular tasks of an SEO contractor, as they track the ranking and keyword choices for your competitors. Yet, it is easy to confuse SEO monitoring and competition analysis at a business level. Your SEO agency is not designed to capture market intelligence about business choices and trends of your competitors. It is the task of a business and market analyst. The results observed can be used as part of a new business plan, which can affect your marketing strategy as a whole and your SEO activities in particular.

If you are going to make the most of your SEO activities, it is of the utmost importance to entrust experts with activities and strategies within their area of expertise.

Do Content Creators and Influencers Need Legal Services?

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StrategyDriven Online Marketing and Website Development Article, Do Content Creators and Influencers Need Legal Services?Over the past ten years, social media has been a crucial part of marketing, and during the Covid-19 pandemic, this luxury platform has become essential for the economy’s growth.  As people sat at home bored, baking banana bread and whipped coffee, social media became the primary source of entertainment, with apps like TikTok dominating with over a billion active users.

Companies began using the platforms to build their business, through in-app purchases, the app’s algorithms, and live stream functions to advertise their products. As a result, there was a rise to a new form of solopreneurship through content creators.

Unfortunately, due to the blanket immunity offered to internet companies, it’s not unusual for a content creator to be misused by the company, experience plagiarism, or be cyberbullied by other content creators.

Types of Legal Services a Content Creator or Influencer Should Look For

Content creators and influencers have a top need for legal services as they are part of an industry that’s growing alongside the proliferation of social media networks. Working with different businesses and companies which differ in terms and conditions may lead to confusion when commercializing content.  For this reason, social media influencers and content creators should have a lawyer from a reputable law firm like DolmanLaw.com to help protect their growing brand. There are no one-size fits all legal services, but some areas of the law tend to be more relevant than others for content creators and influencers.

Below are the types of services a content creator or influencer should seek from a lawyer:

1. Intellectual Right Protection

Social media content creators have an exclusive opportunity to build an intellectual property portfolio, and by being in the spotlight through their work, one needs to be proactive regarding their intellectual property.

Some of the few areas content creators should pay much attention include:

  • Copyright protects the original workmanship, and the content creator can follow through with litigation against anyone infringing on their rights.
  • Rights of Publicity – This form of intellectual property protects people who are the actual brands; therefore, your image and likeliness cannot be used by a brand without your consent for any commercial activity.
  • Trademark – Content creators and influencers are not only exploited for their names, image, and likeliness but also for their valuable brand. For example, the 1.8 million followers of Minimalist Baker may not be aware of the person behind the account, but they recognize the brand.

2. Contracts to Perform Services

Hired content creators and influencers provide third-party services to promote goods or services. Therefore, an influencer inherently expects compensation for the value added to the third party.

An influencer must ensure there’s a written contract before engaging with a third party for monetary gain to have legal protection in case things go awry. Oral agreements may feel valid but difficult to enforce due to the lack of evidence.

When drawing a contract, have a lawyer present to help you analyze, review, and negotiate each clause. A contract has three main elements, an offer, acceptance, and consideration. Hence, as a content creator, play an active role during the negotiations to understand the parties involved, compensation, exclusivity, licenses, agreed to services, post requirements, breach, and moral clause.

Do Content Creators Need Legal Representation?

Social media may seem all fun, but the laws around it are not, and with new online business opportunities comes more exposure. Having legal counsel on your side will protect your brand and hold anyone legally responsible in case of a breach or harassment.

Content creators and influencers should be cautious about understanding their governing laws related to their profession of posting content for public consumption to avoid lawsuits and giving out misguided information.

Social Media Marketing: Staying Ahead in the Industry

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StrategyDriven Online Marketing and Website Development Article, Social Media Marketing: Staying Ahead in the IndustryStaying on top of the ever-changing social media landscape is vital to staying relevant and competitive. As platforms continue to optimize their content presentation and update their posting rules, keeping up with the latest trends is essential to remain relevant and reach the right users. In addition, monitoring your competitors’ social media profiles is necessary to keep current with your market and engage with your audience.

Retargeting

Retargeting works across many channels, such as social media and search engines. It analyzes your previous traffic and identifies your conversion goals. Then, it displays ads to past visitors and reminds them of your products and services. By targeting past visitors, you can ensure they return to your site and make a purchase.

Retargeting is a powerful marketing tool that can turn window shoppers into paying customers. It serves ads to people who show interest in your product through their website visits or social media clicks. It’s a proven technique marketers like Drive Social Media have used for years to connect with their audience. Retargeting campaigns can be set up with minimum effort, but they are most effective when well-optimized and analyzed.

You must tailor the driving campaign to your unique audience to get the most out of retargeting. It should also reflect your overall marketing strategy. This means constant testing and refinement to ensure your campaigns are relevant and practical. The more you learn about your audience, the better your results will be.

Keep track of All Your Posts on Every Channel

When doing social media marketing, it is essential to keep track of your posts. This is how you will know whether your content is generating interest and if it is reaching its intended audience. In addition, this information can help you improve your social media marketing strategy.

You must follow your competitor’s accounts to ensure you post pertinent content on the appropriate channels. You can get this done for you by your marketing company. For example, consider the Drive Social Media company. You can see your competitor’s posts, advertisements, and sophisticated tactics as a result of their work. In addition, you can use applications like Likealyzer, SEMrush, and BuzzSumo. Businesses frequently use engagement analytics to gauge their social media success, but these measures do not provide a complete picture.

Creating Video Content

Video is one of the best ways to boost your social media marketing strategy. It has several advantages, including an increased view-through rate. It can also be more engaging for viewers. Short videos can be more enticing than longer ones, especially on social media channels. In addition, you can add graphics to your videos to add to their appeal.

Aside from being highly informative, videos also help boost SEO. Therefore, you should embed them in relevant website pages. For example, if you are promoting a product, you should embed a product video on your homepage.

Similarly, if you are creating a FAQ page, you should also add a video there.

Monitoring Your Competitors’ Social Media Profiles

One of the best ways to keep your business ahead of competitors is to watch their social media profiles. You can use social listening tools to focus on specific shapes and gather information about their content. Industry blogs are also helpful in gathering information about the products and services of your competitors. Relevant data will help you make informed decisions about the most effective ways to promote your product or service.

To get started, sign in to your account and navigate to the Reports tab on the right side of the screen. From here, you can select Run Report from the drop-down menu. You can then choose from various report options, including competitor analysis. You can add up to four competitor profiles and run a comparison report.

5 Expert Tips to Make Money from Your Blog

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StrategyDriven Online Marketing and Website Development Article, 5 Expert Tips to Make Money from Your Blog

As your website grows, you can use it to make money from your blog for a great additional revenue stream. Here are some expert tips to get you started on the path to monetization.

Hire a Quality Digital Marketing Agency

Almost every online business needs to do digital marketing now. Given the large number of other companies, blogs, or channels, it’s essential to push your business a little further to beat the competition. But the field itself is vast and complicated. Reach Digital is a reputable digital marketing agency that can help your business grow on the Internet. They can do this by using professional methods to make your business stand out against competitors. These include SEO, PPC, and social media campaigns, among other valuable and impactful techniques.

Use Google AdSense

If a lot of people visit your site, Google AdSense can bring in extra money. The good news is that once it is set up, nothing else needs to be done. Connect your website to Google AdSense, set up your site’s settings, and then sit back and let the money roll in. The algorithm slowly learns what your site is about. Next, it starts to show ads for products in your niche that are relevant to you. Then, you get paid when a user clicks on an automatic ad. Over time, the ads become more relevant to your users, resulting in a steady growth in ad revenue from clicks.

Make Money from Your Blog with Affiliate Links

Affiliate marketing is used a lot on the Internet. And almost all successful blogs now use it to make extra money. Each sale made through your unique ID link earns you a small commission. For example, if you have a great blog about photography, you could add affiliate links to stores where people can buy lenses. You shouldn’t have too many affiliate links on your website, or it will look unprofessional and hurt your SEO ranking. Instead, you should make content that fits well into your niche and incorporate links naturally throughout to avoid Google penalties.

Include a PayPal Donation Button

Asking for money on a blog is one of the oldest ways to make money from it. If your audience is dedicated enough, they are more likely to give you money. But you need a steady source of a lot of traffic to make good money from donations since only a small number of people will think about it. If you think you can make money from donations, put a PayPal button in a prominent place on your site, like the menu bar or the sidebar. Always set up a thank-you message for donations, and think about letting your best donors know in public.

Use Blogger Outreach Posts

As your blog gets more popular, SEO and link-building experts who work for clients might get in touch with you. They will ask you if you would be interested in publishing relevant posts with links bought by clients for backlinking purposes. This is called “blogger outreach,” and you will get a small fee for publishing certain posts. They do all the work for you and only have relevant internal and external links. Your SEO score is also helped by posts that are relevant, which most outreach distributors will offer since it also benefits their link clients.

Summary

It’s not easy to make money from your blog. But with some expert guidance from a digital marketing agency, you can thrive. You can also use affiliate links and accept outreach posts.

Transactional email API – quick guide!

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StrategyDriven Online Marketing and Website Development Article, Transactional email API - quick guide!It is important that your customers are satisfied with the way your website works, so you need to invest in an email API provider, to maintain control over transactional email API processes, whenever they log in for the first time, sign up for the newsletter, or wait for their password to be reminded to them. Have a look at this quick guide on transactional email API.

What is a transactional email?

A transactional email is sent any time a user takes a certain action on your website or in your application. After they make a purchase, you need to send them a receipt. When they forget their password, it needs to be reminded to them. If they log in to your website, all the details must be sent to them. Sending such messages in a few seconds is crucial to the satisfaction of your customers, and to ensure it, all you need is an effective transactional email API.

The time of delivery is not the only important issue that you should consider while choosing the API email provider. One more crucial thing the users of your website require, is the consistency of reaching your customers’ inboxes, not the spam folder. What can be done to ensure it?

How do I choose a transactional email API provider

As we already know, thanks to the transactional email API sending process, such emails should arrive directly at the customers’ inbox in a few seconds. How is it even possible?

A cloud-service provider gives you the opportunity of using a dedicated IP for transacional traffic, which protects the messages from going into spam or other tabs. EmailLabs ensures such emails will be delivered in less than 0.16 seconds.

You should also take special care of statistical data, presented in real-time in order to optimise your performance for better results. What matters to you is the insight into ongoing traffic, and each individual message. Thanks to transactional API, your emails are stored as long as you need them, as evidence for the transactional emails to be sent.

It’s pretty important your messages are secure, thanks to TLS encryption, SPF and DKIM email authentication.

How to start using a transactional email API? 

To start using a transactional email API, first of all you have to integrate with SMTP services for sending emails. The business you run doesn’t matter, it may be ecommerce, accounting, biling, shopping, or Marketing Automation System. In any of the cases choose the service provider which will help you work on your email deliverability and keep control over customers’ engagement.

If you choose EmailLabs, you won’t have any problems with integrating the system, thanks to the libraries and code examples the company provides to make the process as easy as possible.

What are the benefits of a transactional API system?

  • Using a transactional API system your transactional emails will be sent fast, and their deliverability will be high, without the risk of the message going into spam folder.
  • You will have access to data on how many of your emails were opened, which will influence the newsletters you send. The number of emails opened by your customers gives you the information if your campaign is even successful, or maybe it should be moderated a bit to increase the openabilty rate.
  • The emails you send may be highly personalised, to increase the number of clicks of customers. The personalisation concerns customers’ previous behaviours, and their purchases.
  • Transactional API is also used for sending special offers and coupons, the incentive to take the advantage of the offer.