4 Search Engine Optimisation Mistakes You Must Avoid in 2021

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StrategyDriven Online Marketing and Website Development Article |Search Engine Optimisation|4 Search Engine Optimisation Mistakes You Must Avoid in 2021There’s no denying that search engine optimisation can be incredibly beneficial in establishing and elevating the presence of a business online, regardless of the company’s size or its chosen field. However, while the concept behind SEO might appear to be simple on paper, it presents a number of challenges when it comes to execution. And any errors or mishaps now won’t just lead to wasted effort, time, and resources, but it can also create setbacks that can be difficult to recover from. As the saying goes, the first step in avoiding pitfalls is knowing where they are, and we’ll be talking about some of the SEO mistakes that you must avoid at all costs in 2021.

1. Keyword stuffing

Despite being a poor practice for years, keyword stuffing continues to remain problematic amongst many businesses. While quantity over quality may have worked in the past, it no longer does now. And if you continue to use this strategy, you’ll risk suffering from potentially significant losses on your ranking. With the algorithms behind popular search engines like Bing and Google continuing to improve, continuing this technique will only end up causing problems. So, make sure that you find a happy and balanced medium whenever you choose to incorporate relevant keywords into the content or copy generated.

2. Building subpar and irrelevant links

Similar to the above-mentioned keyword stuffing, websites used an overwhelming number of backlinks from plenty of domains to enhance the domain authority and ranking of a website. However, these days, most algorithms consider this practice as a black hat technique and can drop sites that make use of it down in the rankings. As such, you must conduct extensive research before linking to any domains. Defer to the expertise of specialists like www.ocere.com for their link outreach packages if need be. It will save you from a lot of trouble.

3. Generating mediocre content

No successful SEO campaign can ever be without top-quality content. Unfortunately, many brands still choose to opt for quantity over quality. While having more content is never a bad thing, it can lead to lower rankings and user disengagement if concessions are made in the process that could compromise their quality. Before you post any new material, make sure that the content is high-quality and relevant to your business. In this way, you’re more likely to attract visitors than push them away.

4. Not conducting keyword research

Keyword research is a critical part of SEO because it allows you to target the terms and phrases that users tend to type in whenever they search for info, goods, or solutions that are relevant to your business. If you skimp on doing research, there’s a good chance that you’ll choose the incorrect keywords and end up wasting money in the process. Don’t let this happen and do your homework.

Mistakes in digital marketing can have a much more significant impact on the brand more than people care to believe. Apart from keeping the business from generating the desired exposure, it can also damage its reputation. By avoiding the mistakes laid out above, not only will you keep this from happening. But you’ll elevate your presence and visibility on the World Wide Web.

Get to know the five latest breakthroughs of the digital marketing world

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StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Get to know the five latest breakthroughs of the digital marketing worldA few years ago, concepts like artificial intelligence, voice and image search, and data-driven actions were incredible. Yet, they were idealistic ideas that would never make it a reality. Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. There’s no doubt that the upheaval of 2020 helped accelerate some changes that the marketing world was already seeing. It also helped create a great deal of uncertainty, making marketers realize that they needed to learn how to adapt to a rapidly evolving digital market. With this in mind, we can’t say for sure which trends will reign supreme in the coming years, but some latest breakthroughs do come out on top. Below, we’ll discuss some of the top breakthroughs in digital marketing and how you can incorporate them into your marketing strategy.

Voice over internet protocol

VoIP is one of the most popular digital marketing tools these days, especially given the pandemic’s outbreak. Simply put, VoIP is a technology that turns your voice into a digital signal, allowing you to make phone calls directly from your computer. However, it also comes with a host of other features, including video calls, emails, and text messaging. VoIP can help streamline your business communications immensely by giving you a unified communication service that caters to all aspects of client relations. Going through different communication channels can be incredibly cumbersome for your communications team and can lead to delayed responses. Through VoIP, a centralized system helps you keep track of all queries and lets you address all concerns timely.

It is also much cheaper and easier to install than any other communications software. It doesn’t need any wires or complicated set-up. All you need is a working internet connection, and you’re good to go. When picking a VoIP provider, there are various factors you need to consider. You want a versatile provider who offers many services and can evolve with you as your business needs expand. You want an affordable budget with high-quality service you can rely on easily. However, it can be challenging to conduct such extensive research alone. Instead, you can work with a communication licensed operator like GetVoIP to avail of the best services as per your needs.

Progressive marketing

No matter what your niche is, progressive, inclusive marketing is one of the most pressing needs of the digital marketing world. Your marketing strategies and services now need to accommodate minorities and marginalized groups to create an inclusivity and acceptance atmosphere. Brand discrimination has played a vital role in shaping intolerant societal attitudes previously. Now it’s time for all companies, regardless of niche, to cater to discriminated groups. While this may be more of a social shift, it heavily influences marketing campaigns globally. Most shoppers now refrain from investing with a company that doesn’t reflect that inclusivity and diversity are essential.

By matching with customer values surrounding acceptance and diversity, you are likelier to build long-lasting relationships with your clients. Furthermore, by catering to a more diverse audience, you get the opportunity to bring in new customers too. Even incorporating various faces in your marketing campaigns or speaking about essential issues in your campaigns is going in the right direction.

Visual content

SEO optimization is one of the best ways to get immense organic traffic to your brand and fast. However, SEO rules keep evolving as user preferences change, and search engines adapt to give viewers the content they want. One of the latest breakthroughs in digital marketing is the increasing popularity of visual content. People prefer websites with visual content much more than readable ones, and 91% of all consumers now prefer visual and interactive content over static media.

The increasing rise of image-based platforms is indicative of the popularity of visual content nowadays. Visual content allows you to take storytelling to another level and make your message much more immersive. There are various ways you can incorporate visual content in your strategy.

Images are an excellent way of showcasing your brand’s best features in an attractive, eye-catching format. Infographics allow you to inform your client while retaining their attention. Videos are another beneficial way of giving your client a lot of information in a short time for better retention. However, it’s not just your clients that prefer visual marketing. Search engine algorithms now consistently rank webpages with optimized visual content higher than those without, letting you attract traffic hordes.

Customer segmentation

Customer segmentation has been around for a while, but only now is it emerging as a revolutionary breakthrough. Customer segmentation revolves around the idea of challenging marketing norms. Instead of creating more extensive campaigns that cater to a broad audience, customer segmentation allows you to make smaller campaigns that cater to targeted groups.

Segmentation enables you to understand better the differences in your customer base and better suit their preferences.

You can create separate email campaigns for big and small spenders or create special offers based on gender or age. You can also understand which clients prefer your services and develop tailored newsletters to make more sales. Customer segmentation can help you save a lot of money and guarantees a more significant ROI than traditional marketing modes.

Semantic search

Semantic search is another up-and-coming trend in digital marketing about the study of semantics. Search engine algorithms now increasingly consider the context. To optimize for semantic search, you need first to analyze what your customers are looking for when they discover your brand. You want this analysis to be comprehensive, and you should understand the experience, answers, and content that your audience wants. You want to offer clients content that answers their questions and content that is people-optimized, with no keyword stuffing. Other areas to focus on include topic optimization, which helps organize your website for viewers and search engines alike, and internal linking.

Conclusion

There’s no doubt that the digital marketing world is evolving incredibly fast and getting much more sophisticated. These latest breakthroughs allow you to adapt to rapidly changing trends and ensure that you can form long-lasting connections with your clients. Furthermore, these breakthroughs offer a more significant ROI than traditional marketing strategies and prove much more lucrative for your business in the long run.

Becoming A Master Of Social Media Marketing

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StrategyDriven Online Marketing and Website Development Article |Social media marketing|Becoming A Master Of Social Media MarketingSocial media marketing can be a minefield. New trends seem to pop up every day, and it’s so hard to keep up with what’s hot and what’s not. Becoming a master of social media marketing can totally transform your path to success, boosting your products and services onto the screens of potentially millions of users all around the world. So, how can one crack the code of social media marketing? Luckily it needn’t be as tricky as you expect, as there are just a few key tips that you can make the most of to ensure your brand can benefit from the rise of social media in no time at all.

Perfect Your Aesthetic

As soon as a potential customer clicks on your social media profile, they’ll form a first impression that contributes towards whether they say or go. The aesthetic that you pursue for your social media profile is so important, as you must be able to draw people in and encourage them to click through your posts to find out more! Perfecting your aesthetic should be your first port of call, so decide on a colour scheme and theme that your posts can abide by to maintain a recognizable aesthetic that can attract new customers to relate to your brand and appreciate your posts. Look at other similar brands for inspiration on what your customers like, as certain styles are a lot more successful than others.

Spread The Word

Simply posting great content isn’t enough to draw in the attention that you need to benefit from social media marketing, as you need to put effort into spreading the word about your brand. You can begin by adding popular hashtags to your posts that relate to the post as well as your products or services, such as #foodgram for restaurant businesses, or #fashion for clothing brands. Many people follow hashtags and regularly search for new content using these pathways, so you can begin to attract potential customers to your new page! In recent years the rise in influencers has been considerable, and many of the most well known social media moguls make thousands per post. Enlisting an influencer to promote your social media page is a great way to spread the word about your brand, as they will already have a large platform to hear your message!

Be Interactive

Making an effort to be interactive with your followers is essential when looking to maintain a strong social media following. You can reply to their comments on your posts to answer any questions that they may have about your brand, directing them towards your website to find out more and make a purchase! You can post things like questionnaires and polls to figure out what your followers want from your brand, helping you to stay on the ball with current trends and changing expectations.

Becoming a master of social media marketing has never been so simple when you can take the time to make the most of the brilliant tips and tricks decsribed above.

Reasons Why Your Website isn’t Getting any Traffic (And what to Do About It)

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StrategyDriven Online Marketing and Website Development Article |Website Traffic|Reasons Why Your Website isn’t Getting any Traffic (And what to Do About It)If you don’t feel as though your site is doing as well as it could be, then you are not alone. So many people are in the same situation that you are in right now, but if you are willing to put in the work, then there is no reason at all why you cannot turn things around.

Your SEO is Failing

Google is easily the best source of traffic when it comes to your site. The problem is that getting your content within the top results can be tough. If you want to work around this, then you need to make sure that your content is top-notch. That being said, there are also numerous other factors at play here. This could include setting up an XML sitemap or even installing a plugin. You also need to make sure that you optimise your content for every keyword search term you want to rank for. If you do not do all of this, then you may find that your chances of being able to rank high are in fact very low. If you miss out on just one important factor, then this can give you very low rankings. If you want to help yourself here, then install Yoast SEO if you are using WordPress. If you have no idea about SEO, then you are much better off leaving it to the professionals.

You have a Poor Backlink Profile

A lot of pages that rank in the top 5 slots often have very good backlinks. At the minimum they have a good DA as well. This means that their website has dozens of backlinks that all come from the best sites in the industry. If you haven’t looked into link building before then, there’s a high chance that you don’t have many backlinks at all. If this is the case, then this is probably the reason why you don’t have any backlinks at all. If you want to fix this, then you should know that blog commenting is the way to go. A lot of blogs give no-follow links to the people who comment. This doesn’t carry a lot of link juice, but that being said, you need a good mix if you want to rank well. If you want to build do-follow links, then guest posting is the way to go.

You are Aiming too High for Keywords

The more times someone searches for a keyword on Google, the harder it is to rank for it. If you want to do something about this, then you need to make sure that you are not aiming too high for your keywords. If you are aiming too high, then this will make it even more difficult for you to get ranked, and you may even find that you find it very difficult to come out on top. If you are finding it hard to know which keywords to go for, then it’s a good idea for you to hire an SEO specialist. If you can do this, they can work with you to ensure that your site needs are met.

5 Proven Ways to Create Eye-Catching Video for Social Media

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StrategyDriven Online Marketing and Website Development Article |Video Marketing|5 Proven Ways to Create Eye-Catching Video for Social MediaWhether you have a product you want to sell or wish to reach more people on your social media, video marketing is a tried and tested method that guarantees results.

There are various challenges that the modern day content creator faces. Most social media users are overstimulated, and there are multiple brands vying for the user’s attention. So, how do you stand out when the stakes are high and the competition is tough?

In this article, we’ll talk about 5 ways you can make your video stand out among the others.

1. A Good Hook

The content of your video doesn’t matter if you don’t have a good hook. Users will only pause on your video for one or two seconds, if at all, and that’s all the time you’ll have to make them stay.

Include keyword phrases designed to catch the attention of your target audience. Create suspense or ask them a question directly that makes them pause for the answer.

And it doesn’t just end with a good hook either. Now that you have your audience’s attention, make sure to give them something that makes them glad they stayed. It could be information, or the answer to your initial question, or something that you know your target audience wanted to know in the first place.

2. Include Text

Most of the time, people watch videos on Instagram and Facebook without any sound. It hurts your brand and it hurts your engagement if your users don’t find your videos worth watching, or pause because of one reason or the other only to find that they need to turn the volume on to understand what’s being said.

Most of the time, they’ll keep scrolling. And every person who doesn’t engage with your post might be a customer lost. Adding text even gives you a unique opportunity to add some color and motion to your video.

Have the text appear and disappear from view in different ways. Maybe it pops up and out of sight in fun ways, maybe the colors of the text go well with the background and the video’s aesthetics.

3. Make a Script

It’s good to sound natural in your video- in fact, it’s probably best that you do. But that doesn’t mean that you should wing it either.

Sounding unprepared or beating around the bush in your video is something you can’t afford to do. There is a whole world of content at your viewer’s disposal that they can switch to any time, so if you don’t get right to the point and utilize every second of the video to tell them what you want to, you’ll hurt your business and brand.

4. Create a Good Looking Video

Content creators are beginning to understand the importance of visually appealing content now. People have more chances of pausing at a video they find beautiful and professional.

If you want to shoot indoors, invest in the proper lighting and some props to make your video look good. It might be a good idea to use a single colored sheet as the background to make your product or the subject of your video stand out. Make sure the colors don’t clash!

Another great idea would be to shoot outdoors. What’s stopping you from shooting at a beautiful spot in the forest or a bustling mall? Keep your brand’s identity and focus in mind, then choose the best looking option for your video.

5. Look Good!

If you’re going to be in the video yourself, make sure to look your best! Even if the video contains shots of the kitchen, living room, or just the product, you need to make sure that nothing looks sloppy or out of place.

It doesn’t serve you well to look unprofessional when you’re trying to attract people to your page- it’s the expertly made, high value and visually appealing and professional content that they’re looking for.

In the end, creating an eye-catching video is a combination of planning, good camera skills and a great location, so take your time in making it to make sure you get it right.