Being an eCommerce store owner is no easy ride. There are many things you need to consider; the customer journey, the user experience, technical issues, minimizing cart abandonment, and many more. But there are also a plethora of opportunities to sell to customers all over the world. With the right strategies in place, you can skyrocket your eCommerce business for success.
Whether you own an established eCommerce store or just starting out, here are some of the most common eCommerce mistakes you should avoid if you want to grow your business to new heights.
#1 Not identifying your ideal clients
While it is ambitious to want to serve everyone, it, unfortunately, will not serve your business any good. This results in a strategy that is not very clear or focused and will waste a lot of time, energy, and resources as you drive the wrong traffic to your store, which will also increase cart abandonment rates and bounce rates. No matter how good or well-priced you think your product may be, you are selling to the wrong people.
It may seem like you are limiting your business, by narrowing down and specific on who you are serving, but it will mean you can talk to them directly in your marketing, find them quicker, and drive more intentional traffic to your eCommerce store. Make sure you create a brand persona, whereby you outline who your target market is, and include specific information such as their age, location, income, marital status, hobbies, interests, needs, how they make purchasing decisions, and their preferred platforms.
#2 Using the wrong technology
There is a lot of technology, applications, services, software, and platforms that you can use for your eCommerce store, and often, it’s not the most expensive, or how many that you have that means it will be successful. It is the opposite. If you use too many platforms or the wrong platforms, your data is likely to be all over the place and you risk a business that is disorganized and unaligned. This then means that data cannot be analyzed correctly, and you have a huge gap within your business to excel and make sales. Make sure you research the correct platforms right from the start, one that is right for your product and your internal working, to ensure all your departments are aligned and able to excel in reaching business goals and objectives. If you already have an eCommerce store, you can read more about integrating your current tools.
#3 Not optimizing your eCommerce store
Many eCommerce businesses opt for paid marketing, such as Facebook Ads and Google Ads. While there is nothing wrong with this, it is also vital that you are incorporating search engine optimization (SEO) into your marketing strategies. Without SEO, as soon as you turn the paid ads off, you will unlikely have visibility anywhere on the internet.
SEO is a long-term game, which is why it is not easy to measure an ROI at the beginning. However, implementing SEO strategies will enable you to build authority, rank, and visibility within the search engines, and start driving intentional, and sustainable organic traffic to your store.
For an eCommerce business to be successful, the right strategies are vital.