A majority of content consumption has been taking place online, especially in the last 2 years. Hence, going digital is the key for any entrepreneur. Sharing content via online platforms is the prime way to increase brand awareness, attract potential customers and in turn increase ROI.
This blog pens down the 6 effective tips that entrepreneurs must adopt to increase their returns on investment.
Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing.
Making optimum use of the digital marketing tips available for you can help you build a friendly digital marketing plan and achieve successful results. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.
6 Effective Digital Marketing Tips For Entrepreneurs
1. Establish Your Goals
Every entrepreneur sets specific goals to increase their returns on investment. Goals must be aligned with your business objectives and hence, before strategizing, one must decide what they want to achieve with the marketing strategy.
Setting goals will help you clearly understand each step that you should be taking. The most effective way to achieve your desired goals is using the SMART Criteria. It is a criterion that ensures your goals are achieved within a certain time frame.
The acronym stands for Specific, Measurable, Achievable, Relevant and Time-Bound.
These are 5 questions that you can ask yourself while defining your goals.
- Specific: What needs to be accomplished? How can it be accomplished?
- Measurable: Is the goal quantifiable?
- Achievable: Is the goal feasible and achievable by the team?
- Relevant: How is the goal beneficial to the organization?
- Time-Bound: Set a realistic deadline for your plan.
2. Curate Engaging Content
Curating engaging and appealing content will make more users stay on your website. They will engage in reading your content in-depth and spend time on your site.
Making relevant content and describing what your business is about will offer value to potential customers. You need to plan a different content marketing strategy and learn how blockchain-powered content works for each channel that attracts different customers.
Writing blogs about your business and answering questions builds trust, loyalty and also user experience. You can write blogs on the most demanded topics.
Search Optimization Techniques with the help of google analytics enable you to research the most demanded keywords and topics by your visitors. Learning Search Engine Optimization techniques in-depth can help you ace the game of ranking high on google.
3. Automate Your Tasks
Automating your tasks is highly essential as it saves tons of time, enabling you to focus on other important tasks, ultimately improving your productivity and ROI.
Following are a few tasks that you must automate:
Automate Social Media Posts: Hubspot, Co-Schedule and Hootsuite are some of the effective tools to use to schedule social media posts in advance. Scheduling your posts for all social media platforms at least a week in advance would be a good idea.
Automate Lead Flow: A free demo, a downloadable guide, a free PDF helps in lead generation. A scheduled automated email is sent to the user and helps in pushing them closer to purchasing from you.
Automate your Marketing Emails: Automated emails also receive 95% higher open rates than the ones sent manually. Welcome emails, Thank you emails, order confirmation emails are examples of automated emails. Automating emails is essential as it manages vital communication and builds a good brand image. Learn Email Marketing to build a powerful email list and create successful email marketing campaigns.
4. Get On Google My Business
Google My Business is a free tool offered by Google that allows you to showcase your business online. It generates a mobile optimised website, making it easier for viewers to locate your business.
It lets users find your location on google maps and contact you through a google search if you are within the designated area of the user.
Google My Business makes it easier for customers to connect with you by offering valuable information like:
- Products and services you offer
- Opening and closing hours
- Your address
- Contact details
This is what creating a google my business account looks like.
5. Track And Improve Your Performance
After putting much effort into widening your audience and increasing ROI, measuring and improving your performance seems highly essential.
Tools like Google Analytics, Google Search Console and Hootsuite help you to easily track your overall performance. Learn Google Analytics to level up your business and understand where your leads are coming from and what steps you need to take to further improve your ROI.
Networking is also one of the essential things that an entrepreneur needs to do to enhance their reach. Attending expos, connecting and reaching out to other entrepreneurs both online and offline will help you build goodwill and ultimately expand your business.
These were the 6 effective digital marketing tips for entrepreneurs to increase their ROI. Online marketing opens up your business to an enormous population. Hence, using the above-mentioned tips efficiently will surely help you to design an impactful digital marketing strategy.
However, if you’re a beginner or someone who wishes to learn more, a comprehensive training in digital marketing can be extremely beneficial and can help you master different marketing techniques and tools in-depth.
We hope you enjoyed this blog! Will you be using the top 6 digital marketing tips? Let us know in the comments section below.
About the Author
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.