Archive for category: Digital Business Owner

An SEO Quote Must Offer You Free Information About Your Website’s Future!

An SEO quote is a free service offered by an SEO agency. Most agencies are using this method to attract and qualify their potential customers. It is an opportunity for the agency to showcase their capabilities and gain the trust of their potential customers. Of course, there are differences between the quotes provided by different agencies. And you can find a reliable of the agency based on the quality of their quote.

Another use for a quote is to make the potential clients of the agency to subscribe. And get e-mails that contain SEO-related information from the agency. So, it is a method to convert visitors into leads. But not only the agency will benefit from the quote. You, as a potential customer, will benefit as well. Not only will you get free knowledge about SEO. But you can also find out a lot of essential information about your website’s SEO. And you can also use this method to find the best agency for your website.

Advantages of a quote!

The first thing that you need to know is what advantages you can get from a SEO quote. Depending on the agency, you will be able to get a different amount of information about the SEO state of your website. Sometimes, you may even get some solution that you can implement yourself. If you have enough SEO knowledge, then you can do it yourself. If you don’t, then you can let the agency implement the solutions for you. There are several types of information that you can expect to get.

• Rank Checking. One of the most common benefits that you will get is a complete rank checking of your website on search engine result pages. Most agencies will use paid tools to gain this information and provide you with free. So, this will save you from buying the tools yourself. But you can’t choose what type of information you will get. It depends on the agency that it wants to offer. You can also search for more agencies that provide this type of information to get the results from different agencies and compare them.
• Keyword Analysis. You can also get a full keywords analysis from a quote. The agency will find out all the keywords for which your site ranks in Google. And what the potential of these keywords is. This means that you will find out what expectations you can have from your SEO efforts in the future. Some agencies will also make recommendations based on the level of your company to change or introduce some keywords that will produce better results for you.
• Technical Audit. SEO can be separated into three parts. The technical part is only one of them. A technical audit will only offer you information about a third of your website’s SEO. A reliable agency will compensate this fact by doing a thorough audit for you. This means that you will find out all the technical errors and problems that drag the ranks your website down.
• Full General Audit. Some agencies will even perform a full audit for you in their quote. Of course, it will not be complete but will touch the essential points without giving you a detailed report. But this should be enough to understand the SEO state of your website. If you have enough SEO knowledge, then you will know what your site will need in the future. And you will also have an idea about the abilities of the agency.
• SEO Plan. Most of the time, this information comes with the results of the audit. The agency will create a personalized SEO plan for your website. It may not be a detailed plan, but it will give you an idea about what you need to do in the future. The agency will also make you an offer to collaborate together. And you can let it take care of the task for you.

The Best SEO Quote on the Market Is Similar to Low-Level an Audit!

From all the alternatives, the best SEO quote is the one that offers the general SEO audit together with the SEO strategy. There are three pieces of information about the agency that you can infer from their quote. And this information should be enough to convince you that the agency is the best alternative for your website. The pieces of information are:

• Generous. The first information that you can infer is the generosity of the agency. The more value you get from the quote, the more generous the agency is. This means that if you collaborate with it in the future, then you can expect the same generosity. So, the agency truly values its customers, and it is not focused on profits. It places its clients before the money. You should try your best and find this type of agency because the biggest winner will be you.
• Trustworthy. From the quote, you can also infer if the agency is trustworthy. To do that, you can check if the information that you got contains everything promised by the agency. You can also see if the agency explained the results obtained from the quote to help you better understand the SEO state of your website. By doing this, you will be able to find out if the agency kept its promise and how much it wants to help its clients.
• Skilled. Even if you do not know anything about SEO, it is an easy task to find out from the SEO quote if the agency is good enough or if it isn’t. All you need to do is a little research to be able to understand as much information as possible from the reports. And then, you can check the credibility of the results using free tools from the internet. Doing this will help you find the perfect agency for your website needs.

Other Methods to Test the Agency Besides the SEO Quote!

The SEO quote is not the only method through which you can test an SEO agency. There several other strategies that will reveal a lot of information about the agency. Information that you can use to decide if the agency is good enough for your website. Keep in mind that the more time you spend finding the best agency, the better the results of your website will be in the future.

• Money-back Guarantee. One of the safest methods that you can use to test an agency is to see if it provides a money-back guarantee. This means that if you do not get the results promised in the guarantee, then you will get your money back. Not every SEO agency can provide one. Why? Because it must be sure that it is good enough to always produce the results promised. If the SEO experts of the agency are not skilled enough, then it will be too risky for the agency to make such a promise. So, you will always be able to trust an agency that offers a guarantee, more than you could trust another agency that does not do the same.
• Recent Results. Another method through which you can get a glimpse at the abilities of the agency is through the results that it was able to produce in the recent period. Some agencies post them on the website where you can check them. All you need to do is to check the results and ensure that they are not older than six months. Why? Because you will not be able to check their credibility anymore. And because the SEO evolves too much in that period. And the skills needed to produce the results must improve at the same pace. But if these conditions are met, then you can form your expectations from the agency based on the results posted on their website.
• On-page Content. Most agencies also have blogs of specific sections where they post articles on the SEO topic. You can read these articles and find out the quality of the content produced by the agency. If the quality of the content is high, then you can expect to get content as good as the one posted on the agency’s website. Otherwise, you should consider another agency because the content quality is an essential factor in SEO. Never use an agency that is not able to create high-quality content.
• Reviews. The last method that you can use to test an agency is through its reviews. Most agencies have reviews from their past clients posted on their website. But you should also try and contact these clients personally. The reviews on the website may not be real, or they may not be made earnestly. So, by speaking with the agency’s clients personally, you will be able to get a first-hand review of the agency. Doing this will give you an idea about how the collaboration between you and the agency will be. If most of the clients are happy with the results, then you will most likely be the same.

For businesses, it seems that everything is going digital. Long gone are the days where it was filing systems and a ton of paper being relied on. Offices used to look far different to what they do now. Don’t get us wrong, there are definitely still going to be filing cabinets with a million different pieces of paper in, but they have become more like storage now. We’re living in the modern world now where technology is pretty much ruling everything that we do. From the phone calls we make, to the websites we load, the internet or something digital is always involved. So that’s why businesses are now having to adapt and evolve to make sure that they have a big enough digital presence, and an understanding on how to grow it and how to use digital aids to do so. If nearly everything your business does is based online then this article is going to be great for you. We want to show you how you can deal with the digital world head on with some great tips. Keep on reading to find out more.

Why Are We So Digital?

This is the first thing we wanted to talk about because we think it’s important to understand why we’re so ruled by the digital world, and it’s simply down to the invention of the modern smartphone. Interest no doubt started when the internet was created and computers became slightly more modern. A dial up connection would have been used to slowly load even the smallest of pages. But this gave people a taste for the internet and a taste for what else would be possible. People started to rely on the internet like never before, meaning the demand grew. Then came the smartphone, which most of us are now glued to and can’t go a day without. We can Google whatever we need to and have the answer within seconds. We can Google and business and know so much about it within seconds. So businesses are now having to understand that people want to do everything through their smartphones. They don’t want to have to go out of their way and go into a shop when they could do it all from the comfort of their own home. So that’s how the world has become so digital, the demand began to grow as new technology was introduced and the public realised how easy it was to access a business through the internet.

Understanding Customer Wants

This is probably the hardest thing to do because we believe that the customer wants are always changing, and the customers can be very demanding. They might want something one day, and then want something completely different the next. To understand your customer wants we’d recommend doing some market research. Their wants are going to be similar to their needs, except their needs are going to be the side you work on. The wants of a customer are what you can build the basis for the needs around. Some of the wants are going to be far too outlandish for what you might be able to achieve. Market research is a great way of getting the bigger picture. All you have to do is send out questionnaires, or perhaps put one on your website for people to complete before they start browsing. Not everyone is going to be willing to do this but the information you do get should be enough! Just make sure that you leave the questions open-ended so that you can get a more well rounded answer. You can then use this information to better your company in the eyes of your customers. The only time that you should really listen to your customer wants is when something has gone wrong. Perhaps their order was wrong or they’ve received it late, or perhaps it just wasn’t to the standards that they would have hoped. When this is the case and you have an annoyed customer on your hands, bend to their wants and make sure that they come out of the situation happy.

Understanding Customer Needs

Customer needs are definitely important to the end goal of your business. The more needs you can meet, the more successful you’re going to be. To understand your customer needs we think it’s important to adapt your business to what they’re asking for. If they need a business to offer a slightly cheaper, yet more durable product, why not try and achieve that. If they need a business to order services from where they can track the progress of that, why not have a dashboard created for them to log into. There are so many ways that you can truly meet the needs of your customers. It’s always good to work on any feedback that you get, especially negative ones. If you’re always having complaints of a website that doesn’t function very well, for example, you might need to change something about that. Rather than just focusing on what you need to do to make the most money and to make a sale, you need to think about ways of acting on information you’re given by customers. In the long run this will definitely help to improve the amount of money that your business can make.

Utilising Your Database

Your database is definitely going to be one of the staples to your business. It’s a database full of all of the data that you will have collected over the years, about customers, sales, marketing, and anything else that you’ve managed to cram into your database. All of the documents are something you’re going to heavily rely on. As your business grows and the amount of documents you have grows with it, it’s important to think about how you can organise and utilise this whenever you need to. One way of doing so is to get a company to do it for you, especially if you have no knowledge of what you’re doing. DocuWare document management solution is just one route you might want to try. You need to be working with a company who understands your data and understands how you need to use it. It’s also so important to have a firm understanding of your database and how to protect it. There have been too many instances where hackers have got into a company database and have stolen so many different customer pieces of information and used it to commit fraud. Cyber security is more important than ever before, so you need to focus on changing your passwords regularly and always making sure they’re strong passwords, and working alongside cyber security businesses who can put extra measures in place for you.

Creating A Website Ready To Sell

Your website is going to be the main selling point of your business. As we said, everyone is glued to their mobile phones and if they want to start browsing, the internet and a website is the first place they’re going to go to. So if you have a sub par website you’re only going to damage your business. If it’s slow to load, the images are of poor quality, and your products are hard to find, then you’re going to lose credibility. It might be wise to work alongside a web developer to spruce up your website. Make sure you have an about us page, especially as a small business. Customers want to know that you’re trustworthy. You also need to think working with a professional photographer to make your images stand out more. Finally, it would benefit you to have your website SEO optimised. Have content created that’s SEO friendly so your website can rank higher in search engines. That’s the main trouble small businesses have, when people search for a keyword to find a product, their website might be 10 pages back, and nobody goes back that far! SEO is a marketing technique that aims to bring your website to the first page, especially when people are searching for keywords.

How To Be More Noticed

Following on nicely from the last section, you need to find ways to make yourself more noticed as the digital world is just so big right now. One way of doing so is to use the SEO that we were talking about. Campaigns might be more expensive but they are worthwhile for your business. Making your website stand out more is also going to make you more noticeable. But to truly stand out you need to make sure that you’re being different from everyone else. You need to make sure that your business is bringing to the table something different that people haven’t been able to experience before. If you’re just the same as every other business selling the same thing you are, the businesses who are bigger and more established are obviously going to get the majority of the attention. Find ways of finding a gap in the market you’re in, and go for it, trying something new is always good for business.