Whether you’ve been just starting out your first business venture, or trying to adapt your existing business to the ever-changing working environment, this year has been turbulent for everyone. As the winter months start to set in, now is the time to start thinking about your new marketing strategies going into the new year.
You could well be feeling a sense of despair about the vast unknown of the future, but any marketing expert will tell you that the essence of their job is learning how to handle the unexpected. With this in mind, here are some top tips for incorporating the reliability of virtual marketing into your new strategies.
With people spending more time at home than ever before this year, social media has unsurprisingly boomed. People are spending much more time on their phones, and brands are subsequently focussing much more of their marketing attention onto that of social media campaigns and exposure.
It is, therefore, more important than ever to make sure that your brand is present on social media, reachable through it for customers, and consistent in sharing content for, and engaging with, followers. Social media can be a fantastic way to maintain customers long-term, and competitions offering free products or services in return for a follow are one of the best ways to attract new followers and potential future customers.
Professional Virtual Event Production-
If you’re looking to splash the cash with a bit more than a simple social media campaign, then one of the best places to start is with an official event production service. Nobody can know for sure what the situation will be in 2021 in terms of live events, but this does not take away from brand events being a critical part of your marketing strategy.
If you aren’t in a position to be taking risks with the planning of live events right now, why not work with a production service on hosting a creative and unique virtual event? This industry might not have appealed to you before 2020, but it has been established for many years, and those working in it are experts at making even a virtual event one to remember.
Ensure That Your Website Is Easy To Navigate-
You will struggle come-by someone who hasn’t spent more time on their laptop than they would have liked this year. Many have become used to working, shopping, communicating with friends and family, and even reading on their computer screens. Whilst this has made more people comfortable with purchasing products and booking services online rather than in person, it also means that it takes a lot more for a website to hold a customer’s attention.
One way to combat this is to ensure that your website is simple, reliable, and easy to use. Website changes and over-hauls can be a notoriously time-consuming task, so if you intend to attempt one for 2021, it is best to start planning the logistics of it out now.
There you have it, three super important aspects of virtual digital marketing for you to get started on planning for next year. Remember, these things take time. You have plenty of time before 2021 really gets going, so make sure to make the most of the weeks you have until then to ensure you showcase your business the best way possible through your chosen marketing strategies.