In the 21st century, it’s near impossible for a business to survive without a quality website. Such a large percentage of commerce is now being done exclusively online, and this is encouraging a greater focus on producing enticing, effective web pages that are sure to draw in as many customers as possible. Luckily, figuring out how your business can take its website to new heights needn’t be as difficult as you might expect, as there are several simple tips and tricks that you can make the most of to transform your platform in no time at all! So, if you would like to find out more, then simply read on to uncover some of the best steps that you can utilise today.
A Recognisable Name
Before you even start to think about selling your wares online, you need to come up with a unique and original domain name that you can register for your business. Every website has a domain name, as this is essentially a representation of a physical address that a brick and mortar store has. Choosing an unusual or unrecognisable name is going to drop you in the deep end surrounded by a sea of other websites, as you need to identify a suitable URL that relates to your products and services. If your business name is already taken then do not panic, as you can experiment with adding letters or words to make it work. Adding a simple ‘the’ may be enough to identify a totally unique domain name, or even including your head office or flagship location can ensure that you have little competition. Choosing and registering your URL can be a bit of a tricky process, but luckily there are experienced teams like DomainQuick that can pinpoint the perfect match and make sure it’s yours to utilise.
The Design & Aesthetics
One of the most important aspects of your website that can make or break its success is the overall design and aesthetic that you choose to channel. Having a jumbled mishmash of random colours, garish patterns and interrupted aesthetics is going to reflect badly on your business, as you need to accurately represent your brand and its values through the design of your website. A poor quality aesthetic will lead the customer to believe that you produce poor quality products or provide low quality services, so you must make an effort to keep on top of your website’s design to ensure it meets expectations. A minimalist design is likely the best option to explore, as you can remain classic, elegant and professional all rolled into one. Always use dark text colour on top of a light background to maintain accessibility, as those with visual impairments can read better this way. When adding pictures, videos or graphics, try not to go overboard – a couple of photos per page is more than enough, as too many attention grabbing elements can quickly become overwhelming, and even increase the load time of your webpage in the browser.
Make It Interactive
Another brilliant way to upgrade your website is by making the platform as interactive as possible. When visiting a normal brick and mortar store, you will likely encounter an employee as soon as you enter through the front doors. This customer will greet you, and ask whether you’ll be needing any help during your visit – however, this essential introduction is often lost when browsing the web, as few websites give you the chance to discuss your queries without phoning up a remote call centre. Adding in an interactive chat messenger feature is a brilliant option that is sure to increase the quality of your virtual customer service, as you’ll be able to send users in the right direction whilst clearing up any issues they may have before they grow into serious complaints. Having a chat feature can be beneficial in many ways, as you can cut your customer complaints considerably by actively attempting to resolve any problems through the use of the secure messaging platform. You can even choose to program your chat box to pop up after 5-10 seconds of browsing, as this will alert the user of its presence and remind them that if they want to talk, you’re here to help!
Taking your professional business website to a whole new level has never been so simple when you can take the time to make the most of some of the brilliant tried and tested tips and tricks that have been carefully detailed above.