The “Golden ISA” of Post-Pandemic Business Presence

StrategyDriven Online Marketing and Website Development Article |Post-pandemic Business|The "Golden ISA" of Post-Pandemic Business PresenceThe pandemic has completely transformed the business environment. As a result, companies of all sizes have adapted to meet the new challenges. Maintaining your interactions with remote customers is no easy task, especially for small shops and businesses that are more experienced with face-to-face practices.

The post-pandemic business world focuses on digital strategies. Your audience has learned new behaviors during the health crisis. Therefore, if you are going to digitize your company presence, you need to ensure you can meet the new expectations of your customers. Not sure where to start? Here’s a clue for you: Golden ISA. Indeed, business experts recommend the GISA or Golden ISA approach to bring your small company to the post-pandemic requirements.

Golden Google

G in GISA or Golden stands for Google. As the leading search engine platform, your Google presence needs to be part of your strategy. Indeed, Google is the holy grail of marketing and customer acquisition for small businesses. In a post-pandemic world, being visible online requires dedicated SEO. Experts recommend local SEO strategies that utilize the benefits of Google Maps, using Google My Business. Boosting your local rankings means that your business is more visible to local searches and mobile users in your vicinity. Additionally, your Google Maps presence can provide all the information customers need before committing to a visit or a purchase: Reviews, opening hours, photos, and targeted content.

I for Information technology

There is no going any further forward with dedicated IT services. For most small businesses, having an in-house IT team is not an option. Therefore, you need someone who can help manage cybersecurity risks, tech issues, and IT network to make the most of your resources. When IT is at the core of your business processes, you can’t afford delays or frustrations. SMBs need to compete with corporates in terms of IT effectiveness, reliability, and security.

S for Social media

People are looking online for your brands. They turn to your social media network for support, inspiration, guidance, and information. Your social media activity will help position your brand’s attractiveness and popularity. Unfortunately, social media channels are a crowded place. If you want to get noticed, you need to make sure your strategy differentiates your brand from your competitors. Don’t be afraid to start new trends rather than relying on the overused marketing content and campaigns. Ideally, partnering with a professional agency can enable you to be creative without committing a costly faux pas.

A for Almighty apps

A responsive website doesn’t match the functionality and ease of use of a mobile app. Indeed, apps can significantly increase your sales with unique features such as notification, discount, and simple payment methods. A business application doesn’t need to compete for visibility on search engine result pages. On the contrary, customers can have direct access to your products without the risk of competing brands affecting your reach. In an age where most people carry their smartphone everywhere and rely on it for most of their interactions, a business app is the safest way to always be by your customers’ side.

Your online presence must meet the needs and behaviors of a post-pandemic market. The smartphone is at the heart of many interactions, from information research to transactional exchanges. Therefore, maximizing your efforts to be visible and user-friendly to local users and smartphone buyers can go a long way. Finally, it’s crucial to maintain your tech up-to-date and safe for all in a digital environment. Without reliable tech, your business activities become less effective.

Building A Customer-Facing App That People Love

StrategyDriven Online Marketing and Website Development Article |Customer-Facing App|Building A Customer-Facing App That People LoveThere are so many business models that can benefit from creating an app for their customers, and so many ways in which those benefits might be seen. If you are keen to try and create the perfect customer-facing app, there are a lot of things that you might want to bear in mind along the way. In this post, we are going to take you through a few of the essential things that can help to create a customer-facing app that people are going to really love. As long as you follow these tips, that should be a lot easier.

Focus On An Idea

It is generally best to have as specific an idea as possible, a real niche, which you can then focus on as fully as possible. Doing that is going to mean that you are much more likely to deliver exactly what you need to deliver. If your app becomes too full of different ideas, it can start to have this flabby kind of look and feel to it – so that is something that you are going to want to be aware of from the start. Hone in as tightly as possible, and people will get more out of it.

Use Intelligent Design

An app is much more likely to work well if it is built up properly from the very start. That means that it is built with some kind of intelligent design, which is something that you can easily make sure of as long as you are using the appropriate app development software. Using something like FileMaker could be a good way to go, but to really make sure you are using it right you might want to look into getting some Claris FileMaker Consulting too. That way, you can make sure the app’s essential design is really strong.

Ask For Feedback

You should aim to ask for feedback from your app’s users on a regular basis. They will be essentially testing it a great deal, so speaking with them is something that is going to really help you to work out what you might need to change or improve. You can seek this feedback on the app itself, on the Play Store and App Store, and online through your website, or any other means you think might work well. However you do it, make sure that you really act on it.

Keep It Small & Simple

The size of the app is hugely important – too big and people are unlikely to want it to take up the space on their phone, too small and it might seem that it is not really doing anything. Find a good balance by including just the right number of elements, and by having it coded properly so there is no extraneous code. At the same time, you should focus on trying to keep the app as simple as you can, as in doing this you are going to find that people tend to get a lot more usage out of it.

5 Ways To Turn Your Social Channels Into Extremely Attractive Pages

StrategyDriven Online Marketing and Website Development Article |Social Media Channels|5 Ways To Turn Your Social Channels Into Extremely Attractive PagesWhether you’re looking to start a business or create a small project on the side, you’re probably going to need to make yourself present on social media. If you want to grab attention in 2021, you’ll have to do it using the internet. The world has changed and is now a lot different from how it was around fifteen years ago. People are glued to their screens and get a lot of information from the likes of online encyclopedias, websites, and social platforms.

If you’ve not been used to this kind of thing as you’re quite the old school type, then it can make the stress of running a business even more difficult as you have an entirely new aspect to learn about. The good thing is that social media and the subsequent platforms are pretty simple to use. They take a few minutes to get used to, but then you’ll be set afterward. If you need help with your social media accounts regarding their attractiveness and popularity, here are a few points to heed:

Do Something Different From The Rest

If you behave exactly the same as everyone else, you’re going to look like just another pretender in a cookie-cutter market. It’s very easy to do this because you fall into the trap of wanting to look as professional as the rest. It takes guts as well as creativity to stand out, however. Think of new ideas regarding how you’re going to address users and what everything is going to look like.

Use Visual And Interactive Ideas

People will see you as a more attractive prospect if you allow them to engage in what they’re reading. If it’s just a case of reading something and then moving onto something else, then they’re not exactly going to remember you all that well. If they have to do particular things in order to get some satisfaction, they won’t forget their actions. Clicking links, playing games, entering competitions, and these kinds of ideas all work well.

Work With Professional Marketing Services

You might think you have everything handled regarding your ability to create a successful page, but there will still be more areas that you’re lacking in. This is where social media services for businesses will come in handy. They explore areas that you didn’t even think of before. Their experience will help you to expand your reach as well as turn your page into something even sexier than it might already be.

Ensure Your Grammar, Spelling, And Overall Presentation Are High-Quality

Users will NOT take you seriously if you cannot communicate properly. That’s just how this world works. If you cannot use proper spelling and grammar as a business or side hustle, then how are you going to be expected to help customers/clients out with more difficult and convoluted problems?

Be Consistent

If you’re not taking this kind of project seriously, then why should anyone else? You should always strive to be more consistent in the things you do, and these kinds of projects are the same. If people see regular updates, then they’ll know you’re a serious outfit.

Digital Marketing Tips for Wineries

StrategyDriven Online Marketing and Website Development Article |Marketing Tips for Wineries|Digital Marketing Tips for WineriesA few years ago, wineries relied on traditional adverts for success. However, digital marketing has taken over traditional marketing channels, and any business that wishes to remain competitive must adopt internet marketing. Internet marketing is a more effective way of reaching customers, and the growing number of digital and social media platforms have made it possible for wine suppliers to connect with consumers directly. The following digital marketing guidelines will lead you to the right customers, increase your sales, and expand your business.

  1. Design a great website

A website acts as your digital storefront and all other online marketing strategies should lead people to your website. Prospective customers will judge your business according to its webs’ performance, and it is important that you invest in a well-designed, functional and user-friendly website. The website should be compatible with mobile phones and be optimized for speed. It should also provide detailed information on your products.

2. Content marketing

Effective content marketing can help to improve search engine rankings, attract new leads and increase sales. However, content marketing for wine suppliers will only work if you know how and what kind of content to create. Blog posts and articles are the starting point for your content marketing strategy. Creating relevant topics and SEO-optimized content will increase traffic to your site. Ensure your content provides answers that prospects may be looking for on the internet. Conduct thorough keyword research to help you come up with relevant topics to create. In addition, be sure to create an email list to retain your audience and get returning visitors.

3. Optimize the use of social media platforms

At a time when every other business is utilizing social media marketing, your wine supply should not be left behind. If you don’t have active social media pages for your wine supply, you are likely already lagging behind your competitors. All you need to do is find a suitable network for your wine brand. Know where you are likely to meet your consumers and win them by posting relevant content concerning your brand. Here are some tips that can help you succeed in social media marketing:

  • Have a strategy for each platform
  • Be consistent with your content
  • Stay updated on what’s trending
  • Invest in a team to create and share your content
  • Engage with influencers

4. Make an email list

Email marketing is another effective way of reaching your wine consumers directly. Have a list of people’s emails where you can be sharing your brand’s information. Apart from boosting your sales, email marketing enhances your brand awareness. You will also be able to reach your customers on time and stay connected with them. In addition, sending an email is cheap because you can reach several customers at once.


The entire world of business is going digital, including the consumers of your wine products. With dozens of online platforms available, you stand big chances of expanding your winery business. All you need to do is develop a smart digital marketing plan and explore better online tricks to keep your revenue flowing.

Make Sure Your Social Media Posts Are Getting Seen With These Tips

StrategyDriven Online Marketing and Website Development Article |Social Media|Make Sure Your Social Media Posts Are Getting Seen With These TipsSocial media is not just something you use as an afterthought when it comes to your marketing strategy anymore. It has progressed from a novel concept to a necessity for marketers. Social media, more than any other new media marketing channel, has completely turned traditional marketing on its head. Messages are delivered to potential customers in earlier outbound marketing tactics, and contact is one-way, which is not how you want a business relationship to be.

Customers and businesses can communicate directly on social media. Both sides can interact by asking each other questions, reposting each other’s content, and building relationships. It might be difficult to get started with social media marketing, so here are some simple suggestions for efficiently promoting your business on social media.

Use the right platforms

There are plenty of social networking sites where you can share your material. Every day, the number of websites increases. It’s critical to share your material on the correct platforms if you want to be successful.

You should think about your clients and your business when deciding which channels to use. It’s vital that you set up accounts on the platforms that your target audience utilizes so that they can connect with you quickly. For example, you are much more likely to find an older audience on Facebook than you are on Snapchat or TikTok.

Do not over-promote yourself

One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see. If you put your business link in your bio, people will naturally go and visit it. Check out some of the best Linktree alternatives for doing this.

Aim for an 80:20 balance. 80% of your content should be useful, interesting, and enjoyable content and 20% should be directly promotional.

Address any issues quickly and professionally

Hopefully, the majority of the response you receive on social media is favorable. However, as with everything, sometimes you are going to come across someone who is not so positive.

You should keep a close eye on mentions of your business on social media to spot problems before they get out of hand. If you notice a problem, communicate with the person by publicly apologizing if appropriate and offering to resolve the issue via direct messaging. People who see the post will know you responded, but they won’t have to see all of the details of the problem.

Build a community

Focus on finding clients that are interested, loyal, and engaged rather than trying to obtain as many followers as possible. These individuals are more inclined to share your material, appreciate your articles, and buy from you.

When you create a community around your business, its members will interact with one another and help to promote your content. You might also try contacting highly influential social media users and asking them to assist you by writing a product review or mentioning you in a post.