Tag Archive for: digital business owner

There are those people who view LinkedIn as a job-hunting arena, and there are those with the view that it is just a normal social media platform where you browse all you want. Other people view this app as a digital platform for business transactions. It ranks among the top fifteen apps in the world, which attracts great traffic. If you are not a signed-up member, you do not know what you are missing!

Most users use the social network to grow their businesses and connect with professionals in all sectors. Before sharing any content on the app, make sure it is strategic to stand out among all the users. Ensuring that your profile is well maintained and the content shared is spectacular, then there will be a positive impact on your personal brand and any business. So be very keen when you are creating content for your LinkedIn profile and posts.

There are various methodologies used to you have the relevant strategies to conquer in this platform. Using the LinkedIn tool will effectively promote your social media content, and connections are made by accepting invitations from other people.

How to be distinctive in LinkedIn

If you are a new member, you can register and start sharing your incredible ideas within no time. Setting up the pages is so easy, and the right guidance is always provided. Don’t be pressured on the amount of content you have to post daily as it is not a necessity, and that article, website, or blog you are thinking about will always get the deserved audience.

What to remember

The dos

For you to meet the relevant audience, always remember the following things:

• When adding photos, add individual images and not stock photos, for example, self, clients, or employee images.
• Make the content posted personable.
• Always publish relevant information.
• Cover industrial topics
• For consistency, post content regularly.
• When there are comments, remember to comment back.
• Headlines are super important.
• You can add compelling statistics in the form of images.

The Don’ts

• When posting, share more than just a post as they reach fewer people
• Avoid posting long videos.
• Avoid using links
• Avoid getting too personal on the posts.

Promotions

There are content ideas that make you independent and unique.

Social status

First, ensure you make all the relevant changes through self-actualization as social media users are categorized into three.

1. The lurkers (90%)- compromise the biggest part of users. They scroll through the platform without making any posts, comments, or content sharing.
2. The (9%) contributors- they actively contribute in certain levels. They comment on reposts, share, and post on their platforms with their social circle.
3. The (1%) creators comprise the smallest group and actively come up with new content. Generally, they have a bigger following, and they are recognized as the industry leaders.

The three social media categories make LinkedIn keeps growing, bustling, and thriving with content creativity at all times. Every time you log in to your social media accounts, have clear guidelines to maximize the limitless possibilities available. Be creative, stand out, and if your social status does not please you, then change!

Post that video

Some people think that posting videos only makes sense on the other various social media platforms compared to linked users. Cancel that thought because it is not true because videos are a valuable asset in the business world. Even professionals spend more time watching content like ads as compared to static content. If you want to test it, provide information on a certain topic in both written and video form and see the results. There are several areas where you can use videos on the platform, including:

• Profile page
• Publisher section
• Posts on the newsfeed
• Learning sector like the payment methods

Videos are uploaded from other social sites like YouTube. The posted videos need to be informative about a particular business, products, and brand. The videos do not necessarily have to be done professionally or fancy since if they contain relevant information, they will always reach the desired crowd.

Informative videos contain content that directly describes the particular event in question, including case studies, brands’ story, business introduction, the making process, and updates on coming events, team, and the frequently asked questions.

There are many possibilities, so pick up that phone and post the relevant videos. Posting those videos ensures that your page is captivating, engaging, personable, and marketable.

Statistic attack

Professionals are always in dire need of honest statistics regarding the popularity of any content on the online platform. When you include statistics in your posts, you appear well-informed and with relevant knowledge in the specific industry. Hence when sharing content, always consider statistical content, including;

• Informative articles
• Relatable case studies
• Branded information graphics
• Relevant videos
• The white papers

If, in any case, visuals create anxiety levels, always choose to use the fun statistics, for example, ‘are you aware that.´ When you share helpful, meaningful, and exciting statistics, people will view the information quickly and meaningful. Don’t forget to make the statistical headlines eye-catching and with great wording.

Great headlines increase people’s engagement.

When you have to increase traffic to your page, ensure that the headlines are intriguing and captivating. To create high-performance headlines, research is necessary as it brings clear insights into the post. There are several considerations always to make when creating that perfect headline, including;

• The wording
• Describing habits
• Statistics
• Question headlines

Remember, when you want to stand out, your headlines need to be well-written, strategic, and informative to keep up with the industrial trends.

Strengthening the relationship with CTA

When you create readable, meaningful, and informative content for the readers, that is the first step to your LinkedIn success. If you want to achieve full potential in the posted content, ask your readers to take the call to action step! Successful social media content entails actions rather than creation.

When creating content, ensure you understand the specific goals you intend to achieve. If you want the readers to engage more with your content, you can add links related to your articles from other blogs, videos, and articles.
All the content published should directly link to your business, and the content to action needs to be designed to meet all the targets.

Consistency

Imagine when a content creator posts something then goes silent for several months; what impression is created? People are habitual; hence being consistent is key for any form of success. Pick the time and days which work within your schedule to keep your followers updated on the happenings. Schedules ensure you as a person commit to engaging the audience, and they tune in on all the specified posting times. The created trust eventually leads to business development and active conversations.

Associate with the right groups and individuals

Always work with you to set goals; for example, if you offer online marketing services, participating in LinkedIn groups increases possible sales chances. When you are part of a group, be sure to connect, converse, share content and obtain leadership skills from the greatest professionals in the world! The created engagements place you and your business in a better position and depending on the size of the group, be sure of positive returns.

Repurpose your already created content

Content creation does not need to take tons of your time, so stop stressing! You can be resourceful using the relevant content already in your hands, for example, existing articles and blog posts. When you post blogs and articles on your LinkedIn platform, it increases the number of people reached, building the brands’ awareness and customer engagement. Every published document needs to be added to your profile to keep the followers informed.

Question posts and tips

The internet is a crucial research platform where people ask questions like ‘how to’ and learn new things. Always think of this platform as an open educational tool.

Like any other social media platform, users, mostly professionals and businesses, hunger for knowledge to gain all the information needed. The beauty of things is that you will always learn from another person.

So, fear not when you are posting relevant ideas as you are helping another person! When you decide to share any content, follow the right guidelines for your content to be viable in the long run.

Engaging in comments creates more content.

Each post intrigues different community members, and their options are mainly found in the comment section. Do not worry about the type of comments made as you choose the ones you wish to engage in, and after every conversation, you will gain new ideas.

When you avail yourself to the audience conversations, they may pose questions or comments to creatively make content to suit their interests while answering all their questions.

Make your predictions

For you to make relevant predictions on trending topics, you do not need rocket science. It is just the logical understanding of your industry. Creating content with several predictions entices the followers to share their opinions actively, and the beauty of it is that you may be right or wrong.

When you start being a leader rather than a follower, you are sure to command the masses.

Share your opinions

Always remember sharing is caring! A bigger percentage of LinkedIn users are interested in industrial insights. So, if you have amazing content, share it with the rest of the world as long as it resonates with the industry, and you can make individual reviews.

Never forget that people have reviews, thoughts, and opinions about anything like religion, fashion, politics, and economics. Hence whenever you share any information, people will always make comments, whether in support or against your idea. What an actually great way of developing a brand image rather than defining your voice with established opinions.
Each time you share ideas and information with attached own opinions, you effectively increase society members’ interest. Agreeing or disagreeing people are always interested in reading other peoples insights and opinions.

Create unlimited content

Unlike other social media platform users, LinkedIn people are into longer content which is still unbelievable. Posted content with approximately two thousand words gain larger traffics in comments, shares, views, and likes. People are always looking out for interesting and conversational information on which they can base their facts each time. So, do not be afraid of that longer content; it might favor you and always have informative and captivating content.

Do not forget to be human.

When you decide to share stories with the world, share human experiences that create valuable connections as people connect with stories associated with failure and triumphs in the long run. When you are honest about the journey undertaken, you naturally grow your following and build trust like a business development journey.

People will be interested in connecting, commenting, and learning from your experiences. You will be surprised when you realize that people with the greatest following have documented their life stories, including the good and the bad.

Retargeting ads

Retargeting is the best way in marketing to win back your audience while actively re-engaging them. It gives the advertisers a chance to increase new visitors to their pages with relevant ads. The due process on your page offers the various steps followed, including creating a relevant name, creating audience segments, and adding the website links targeted.

Job postings

People always look for new chances of growth in the form of better and new jobs. LinkedIn is mostly viewed as a platform for job hunting and networking; hence posting jobs helps other people get a better tomorrow!

When you share the number of open positions in your organization, you get a bigger number of people from whom you choose the most qualified or the individual who meets your criteria.

In conclusion, there are several ways one can use the LinkedIn platform to channel their ideas and market their businesses. The main secret to growing a large following is to create informative, relevant, and captivating content in articles, blogs, or videos. Always take time to understand the features in any platform for maximum benefits.

All business owners want the same thing, ‘more customers’. Their second answer being more traffic to their website, which will bring in more customers.

So how can you attract more customers to your website? There are many different strategies to consider.

Advertise

This may seem obvious, but advertising is key. Consider your target market and advertise in ways that will reach them. You could consider paid ads, social media, magazine or newspaper adverts, TV, radio or display boards as excellent ways to attract people, building your brand’s awareness, and getting your site out there in front of people.
With any advert, consider the wording and language used and the outcome you want for more people to see your site. For example, if you are looking to convert a visit to a sale, you could include a ‘call to action’ within your advert.

Make Sure Your Content Is Valuable

What is it that you offer, that makes you, your site, brand and product stand out? Think about what your customers (now and future) will gain by visiting your site. You might be able to help them solve a problem, sell a product that will help them overcome a hurdle, teach or educate.
If you’re unsure of where to start, have a look at keyword research tools and google trends to see what is popular.

Social Media

It is never enough to have a great product or service in the hope that everyone will just stumble across your site. You need to proactively promote your brand, product, and service. There are many different channels of social media and the luxury of this and you can utilize them in different ways to get the word out.

For example, Twitter is great for immediate short-term influence, whilst Pinterest can offer a longer-term visual solution for continual advertising and Instagram can allow a more interactive way for customers to engage and ‘tag’ you and your business.

SEO

SEO (search engine optimization) is most likely a strategy you’ll of heard of already. In short, it refers to boosting where a website ranks in search results. The higher you rank, the more your website will be seen.
An SEO company can assist with this and work with you to build a plan of action for your business to list higher when customers search for certain words or phrases.

Create Catchy Headlines

Like your products and services, you need to stand out from your competitors. Your services and products could be the best, but unless you have a compelling heading or caption to draw customers in, they could scroll on by.
Consider your customer, use their language and phrasing to engage them. You may want to write out more than one heading out to consider which is most appealing and eye-catching before pressing the publish button.

Offer Variety Of Content

Not only will variety in social media channels boost your exposure but it is also worth considering once you’ve got your customers to your site, how to maximize their visit. Think about your content and your clients. In today’s world, a lot more customers buy and appoint services through their mobile devices whilst out on the move. With this in mind, it is important to ensure you have a mixture of content to cover all bases. Include short and snappy articles, blog posts, videos, photos as well as longer content articles.

Link Internally

Using internal links on your site. That way you can guide customers to other services or products they may be interested in, which they were unaware of, or link to reviews and feedback confirming how wonderful your product or services is.

Have Evergreen Content

There possibly will be times when you focus on an upcoming holiday or occasion as a driving force to get traffic to your website however it is vital that you can maintain a steady stream of traffic for the rest of the year.
It is recommended to use ‘evergreen’ content available that will always be relevant and will continue to attract that footfall.

Examples of evergreen content would be how-to guides, product reviews and answers to frequently asked questions.

Include List Posts

Articles with numbers in the title such as ‘10 ….’ act as a good way to draw attention. By having a number in amongst words it makes it stand out and eye-catching, which will draw in more click-throughs to your website.
These aren’t always the best types of content to build regular viewers/customers – so this is where those internal links to other articles can help – but they offer a great alternative way to drive the traffic to your cyber front door.

Have A Plan In Place

Like all things business we have to work hard to get the results. Driving traffic to your website is no different. It takes hard work and dedication, along with the ability to multitask planing your content, advertising, social media presence along as with the day to day tasks needed within your business or brand. So, it is always a good idea to generate a plan. Plan out your what you are going to post on social media and site or sites you will be using. Plan any new content you’ll be releasing and how you plan to advertise it.
You can get specialize content calenders to help you with this so you’re releasing all your content in a logical order.

Repurpose Your Content

You might be debating how much more work you’ll be taking it but it will pay out in the end and like anything new you’ll find you get quicker at this the more it is implemented. One way to help keep times down is to revamp and repurpose older content in different formats. You might have some amazing older content in your locker, so dig it out and reuse this content in a YouTube video, for example, a Video Pin on Pinterest.
By doing this you are maximizing the amount of value you are getting out of one piece of content.

Email Marketing

With the majority of the population having email, email marketing is a great way to drive traffic and to keep you and brand in your customers’ minds. All you need to do to benefit from this to get customers to sign up. There are many ways to do this, some sites use pop up boxes for this, others have a ‘subscribe here’ open on their side bar. All you have to do, is come up with a compelling reason that they need to sign up and subscribe now.

Once subscribed you’ll be able to communicate directly with your customers. For new subscribers, you can send a welcome email series out to them. This will allow you to make a good impression and allow your customers a ‘get to know you and what your brand or business is all about’. So remember, this is your opportunity to make a good impression.
so keep them notified of all new services, product and valuable content you’ve created.

Within the body of these emails you can also include your social media links and start the process of building yourself ‘super fans’ that follow you across of media channels.

With all of these suggestions, it is worth completing research in advance as there are numerous sites and technologies available to assist and make these steps easier to achieve. If that fails there are also companies out there that strategies and support in different fields that you could outsource too.