Secrets To Having A Successful LinkedIn Platform

StrategyDriven Online Marketing and Website Development Article |LinkedIn|Secrets To Having A Successful LinkedIn PlatformThere are those people who view LinkedIn as a job-hunting arena, and there are those with the view that it is just a normal social media platform where you browse all you want. Other people view this app as a digital platform for business transactions. It ranks among the top fifteen apps in the world, which attracts great traffic. If you are not a signed-up member, you do not know what you are missing!

Most users use the social network to grow their businesses and connect with professionals in all sectors. Before sharing any content on the app, make sure it is strategic to stand out among all the users. Ensuring that your profile is well maintained and the content shared is spectacular, then there will be a positive impact on your personal brand and any business. So be very keen when you are creating content for your LinkedIn profile and posts.

There are various methodologies used to you have the relevant strategies to conquer in this platform. Using the LinkedIn tool will effectively promote your social media content, and connections are made by accepting invitations from other people.

How to be distinctive in LinkedIn

If you are a new member, you can register and start sharing your incredible ideas within no time. Setting up the pages is so easy, and the right guidance is always provided. Don’t be pressured on the amount of content you have to post daily as it is not a necessity, and that article, website, or blog you are thinking about will always get the deserved audience.

What to remember

The dos

For you to meet the relevant audience, always remember the following things:

  • When adding photos, add individual images and not stock photos, for example, self, clients, or employee images.
  • Make the content posted personable.
  • Always publish relevant information.
  • Cover industrial topics
  • For consistency, post content regularly.
  • When there are comments, remember to comment back.
  • Headlines are super important.
  • You can add compelling statistics in the form of images.

The Don’ts

  • When posting, share more than just a post as they reach fewer people
  • Avoid posting long videos.
  • Avoid using links
  • Avoid getting too personal on the posts.


There are content ideas that make you independent and unique.

Social status

First, ensure you make all the relevant changes through self-actualization as social media users are categorized into three.

  1. The lurkers (90%)- compromise the biggest part of users. They scroll through the platform without making any posts, comments, or content sharing.
  2. The (9%) contributors- they actively contribute in certain levels. They comment on reposts, share, and post on their platforms with their social circle.
  3. The (1%) creators comprise the smallest group and actively come up with new content. Generally, they have a bigger following, and they are recognized as the industry leaders.

The three social media categories make LinkedIn keeps growing, bustling, and thriving with content creativity at all times. Every time you log in to your social media accounts, have clear guidelines to maximize the limitless possibilities available. Be creative, stand out, and if your social status does not please you, then change!

Post that video

Some people think that posting videos only makes sense on the other various social media platforms compared to linked users. Cancel that thought because it is not true because videos are a valuable asset in the business world. Even professionals spend more time watching content like ads as compared to static content. If you want to test it, provide information on a certain topic in both written and video form and see the results. There are several areas where you can use videos on the platform, including:

  • Profile page
  • Publisher section
  • Posts on the newsfeed
  • Learning sector like the payment methods

Videos are uploaded from other social sites like YouTube. The posted videos need to be informative about a particular business, products, and brand. The videos do not necessarily have to be done professionally or fancy since if they contain relevant information, they will always reach the desired crowd.

Informative videos contain content that directly describes the particular event in question, including case studies, brands’ story, business introduction, the making process, and updates on coming events, team, and the frequently asked questions.

There are many possibilities, so pick up that phone and post the relevant videos. Posting those videos ensures that your page is captivating, engaging, personable, and marketable.

Statistic attack

Professionals are always in dire need of honest statistics regarding the popularity of any content on the online platform. When you include statistics in your posts, you appear well-informed and with relevant knowledge in the specific industry. Hence when sharing content, always consider statistical content, including;

  • Informative articles
  • Relatable case studies
  • Branded information graphics
  • Relevant videos
  • The white papers

If, in any case, visuals create anxiety levels, always choose to use the fun statistics, for example, ‘are you aware that.´ When you share helpful, meaningful, and exciting statistics, people will view the information quickly and meaningful. Don’t forget to make the statistical headlines eye-catching and with great wording.

Great headlines increase people’s engagement.

When you have to increase traffic to your page, ensure that the headlines are intriguing and captivating. To create high-performance headlines, research is necessary as it brings clear insights into the post. There are several considerations always to make when creating that perfect headline, including;

  • The wording
  • Describing habits
  • Statistics
  • Question headlines

Remember, when you want to stand out, your headlines need to be well-written, strategic, and informative to keep up with the industrial trends.

Strengthening the relationship with CTA

When you create readable, meaningful, and informative content for the readers, that is the first step to your LinkedIn success. If you want to achieve full potential in the posted content, ask your readers to take the call to action step! Successful social media content entails actions rather than creation.

When creating content, ensure you understand the specific goals you intend to achieve. If you want the readers to engage more with your content, you can add links related to your articles from other blogs, videos, and articles.
All the content published should directly link to your business, and the content to action needs to be designed to meet all the targets.


Imagine when a content creator posts something then goes silent for several months; what impression is created? People are habitual; hence being consistent is key for any form of success. Pick the time and days which work within your schedule to keep your followers updated on the happenings. Schedules ensure you as a person commit to engaging the audience, and they tune in on all the specified posting times. The created trust eventually leads to business development and active conversations.

Associate with the right groups and individuals

Always work with you to set goals; for example, if you offer online marketing services, participating in LinkedIn groups increases possible sales chances. When you are part of a group, be sure to connect, converse, share content and obtain leadership skills from the greatest professionals in the world! The created engagements place you and your business in a better position and depending on the size of the group, be sure of positive returns.

Repurpose your already created content

Content creation does not need to take tons of your time, so stop stressing! You can be resourceful using the relevant content already in your hands, for example, existing articles and blog posts. When you post blogs and articles on your LinkedIn platform, it increases the number of people reached, building the brands’ awareness and customer engagement. Every published document needs to be added to your profile to keep the followers informed.

Question posts and tips

The internet is a crucial research platform where people ask questions like ‘how to’ and learn new things. Always think of this platform as an open educational tool.

Like any other social media platform, users, mostly professionals and businesses, hunger for knowledge to gain all the information needed. The beauty of things is that you will always learn from another person.

So, fear not when you are posting relevant ideas as you are helping another person! When you decide to share any content, follow the right guidelines for your content to be viable in the long run.

Engaging in comments creates more content.

Each post intrigues different community members, and their options are mainly found in the comment section. Do not worry about the type of comments made as you choose the ones you wish to engage in, and after every conversation, you will gain new ideas.

When you avail yourself to the audience conversations, they may pose questions or comments to creatively make content to suit their interests while answering all their questions.

Make your predictions

For you to make relevant predictions on trending topics, you do not need rocket science. It is just the logical understanding of your industry. Creating content with several predictions entices the followers to share their opinions actively, and the beauty of it is that you may be right or wrong.

When you start being a leader rather than a follower, you are sure to command the masses.

Share your opinions

Always remember sharing is caring! A bigger percentage of LinkedIn users are interested in industrial insights. So, if you have amazing content, share it with the rest of the world as long as it resonates with the industry, and you can make individual reviews.

Never forget that people have reviews, thoughts, and opinions about anything like religion, fashion, politics, and economics. Hence whenever you share any information, people will always make comments, whether in support or against your idea. What an actually great way of developing a brand image rather than defining your voice with established opinions.
Each time you share ideas and information with attached own opinions, you effectively increase society members’ interest. Agreeing or disagreeing people are always interested in reading other peoples insights and opinions.

Create unlimited content

Unlike other social media platform users, LinkedIn people are into longer content which is still unbelievable. Posted content with approximately two thousand words gain larger traffics in comments, shares, views, and likes. People are always looking out for interesting and conversational information on which they can base their facts each time. So, do not be afraid of that longer content; it might favor you and always have informative and captivating content.

Do not forget to be human.

When you decide to share stories with the world, share human experiences that create valuable connections as people connect with stories associated with failure and triumphs in the long run. When you are honest about the journey undertaken, you naturally grow your following and build trust like a business development journey.

People will be interested in connecting, commenting, and learning from your experiences. You will be surprised when you realize that people with the greatest following have documented their life stories, including the good and the bad.

Retargeting ads

Retargeting is the best way in marketing to win back your audience while actively re-engaging them. It gives the advertisers a chance to increase new visitors to their pages with relevant ads. The due process on your page offers the various steps followed, including creating a relevant name, creating audience segments, and adding the website links targeted.

Job postings

People always look for new chances of growth in the form of better and new jobs. LinkedIn is mostly viewed as a platform for job hunting and networking; hence posting jobs helps other people get a better tomorrow!

When you share the number of open positions in your organization, you get a bigger number of people from whom you choose the most qualified or the individual who meets your criteria.

In conclusion, there are several ways one can use the LinkedIn platform to channel their ideas and market their businesses. The main secret to growing a large following is to create informative, relevant, and captivating content in articles, blogs, or videos. Always take time to understand the features in any platform for maximum benefits.

Why you should hire an SEO specialist

StrategyDriven Online Marketing and Website Development Article |SEO Specialist|Why you should hire an SEO specialistThe online world is hugely saturated. Without the right knowledge, tools, and technical skills, it can be hard to get traffic for your business—no matter how big or small. One part of the process is SEO (search engine optimization), and to stay one step ahead of the competition, you should probably hire an SEO specialist.

SEO is how search engines read your website. With this reading, they can rank the content and add you to the search results whenever someone searches for a relevant phrase or keyword. If you want your business to succeed, you need to get your website to appear on the first page of results—which can be pretty difficult considering there are millions of web pages to compete against.

So how can a specialist help?

They’ll keep track of changes

It might seem easy at first to work SEO into your website, without hiring an expert. But you’ll quickly find that the keywords that once worked no longer do, and as such, your traffic begins to drop.

Major search engines such as Google are constantly changing their algorithms in order to help serve the best results to their users. A specialist can help you stay in the loop with all the latest updates, and will modify your content accordingly. While you’re busy serving your customers, they can work in the background to keep the traffic ticking along.

Your time is worth money

When running your own business, time is money. The time you spend working on SEO and updating web content is time you could be spending obtaining new leads, offering improved services to existing customers, or working on your marketing plan.
SEO campaigns often need to be analyzed and processed every day, which can seriously take away from your chances to make money.

They can offer so much more

Chances are, SEO specialists come with a whole load of other skills and strategies that can be used for boosting visibility and making your marketing more efficient. Take a look at, and you’ll see they offer SEO services but also help with user experience, site speed improvements, and even social media marketing.
Marketing specialists of any kind can be an invaluable asset—especially when you’re looking for fast growth for your business.

Increased cost efficiency

For the untrained eye, throwing more money at Google Ads and cost-per-click campaigns might seem like the only option, but specialists in the field will show you how you can use your money more efficiently. Although it might cost you to hire a specialist, the money you’ll retain from a more efficient strategy will quickly cover that cost, and more.

There’s more to SEO than content

Although adding keywords into your website’s content is one part of the strategy, there’s a lot more to it. Everything from HTML coding to meta tags, link building, and creating redirects are all part of optimizing your site—so it helps to call in the experts.

You’re already a boss in your own field; nobody is expecting you to master the marketing industry, too. SEO specialists are great value for money and can totally transform your current revenue streams. With a little help, you could be ranking on the first page of Google and growing your business further than you ever imagined.

Strategies To Grow Your Website Traffic

StrategyDriven Online Marketing and Website Development Article |Website Traffice|Strategies To Grow Your Website TrafficAll business owners want the same thing, ‘more customers’. Their second answer being more traffic to their website, which will bring in more customers.

So how can you attract more customers to your website? There are many different strategies to consider.


This may seem obvious, but advertising is key. Consider your target market and advertise in ways that will reach them. You could consider paid ads, social media, magazine or newspaper adverts, TV, radio or display boards as excellent ways to attract people, building your brand’s awareness, and getting your site out there in front of people.
With any advert, consider the wording and language used and the outcome you want for more people to see your site. For example, if you are looking to convert a visit to a sale, you could include a ‘call to action’ within your advert.

Make Sure Your Content Is Valuable

What is it that you offer, that makes you, your site, brand and product stand out? Think about what your customers (now and future) will gain by visiting your site. You might be able to help them solve a problem, sell a product that will help them overcome a hurdle, teach or educate.
If you’re unsure of where to start, have a look at keyword research tools and google trends to see what is popular.

Social Media

It is never enough to have a great product or service in the hope that everyone will just stumble across your site. You need to proactively promote your brand, product, and service. There are many different channels of social media and the luxury of this and you can utilize them in different ways to get the word out.

For example, Twitter is great for immediate short-term influence, whilst Pinterest can offer a longer-term visual solution for continual advertising and Instagram can allow a more interactive way for customers to engage and ‘tag’ you and your business.


SEO (search engine optimization) is most likely a strategy you’ll of heard of already. In short, it refers to boosting where a website ranks in search results. The higher you rank, the more your website will be seen.
An SEO company can assist with this and work with you to build a plan of action for your business to list higher when customers search for certain words or phrases.

Create Catchy Headlines

Like your products and services, you need to stand out from your competitors. Your services and products could be the best, but unless you have a compelling heading or caption to draw customers in, they could scroll on by.
Consider your customer, use their language and phrasing to engage them. You may want to write out more than one heading out to consider which is most appealing and eye-catching before pressing the publish button.

Offer Variety Of Content

Not only will variety in social media channels boost your exposure but it is also worth considering once you’ve got your customers to your site, how to maximize their visit. Think about your content and your clients. In today’s world, a lot more customers buy and appoint services through their mobile devices whilst out on the move. With this in mind, it is important to ensure you have a mixture of content to cover all bases. Include short and snappy articles, blog posts, videos, photos as well as longer content articles.

Link Internally

Using internal links on your site. That way you can guide customers to other services or products they may be interested in, which they were unaware of, or link to reviews and feedback confirming how wonderful your product or services is.

Have Evergreen Content

There possibly will be times when you focus on an upcoming holiday or occasion as a driving force to get traffic to your website however it is vital that you can maintain a steady stream of traffic for the rest of the year.
It is recommended to use ‘evergreen’ content available that will always be relevant and will continue to attract that footfall.

Examples of evergreen content would be how-to guides, product reviews and answers to frequently asked questions.

Include List Posts

Articles with numbers in the title such as ‘10 ….’ act as a good way to draw attention. By having a number in amongst words it makes it stand out and eye-catching, which will draw in more click-throughs to your website.
These aren’t always the best types of content to build regular viewers/customers – so this is where those internal links to other articles can help – but they offer a great alternative way to drive the traffic to your cyber front door.

Have A Plan In Place

Like all things business we have to work hard to get the results. Driving traffic to your website is no different. It takes hard work and dedication, along with the ability to multitask planing your content, advertising, social media presence along as with the day to day tasks needed within your business or brand. So, it is always a good idea to generate a plan. Plan out your what you are going to post on social media and site or sites you will be using. Plan any new content you’ll be releasing and how you plan to advertise it.
You can get specialize content calenders to help you with this so you’re releasing all your content in a logical order.

Repurpose Your Content

You might be debating how much more work you’ll be taking it but it will pay out in the end and like anything new you’ll find you get quicker at this the more it is implemented. One way to help keep times down is to revamp and repurpose older content in different formats. You might have some amazing older content in your locker, so dig it out and reuse this content in a YouTube video, for example, a Video Pin on Pinterest.
By doing this you are maximizing the amount of value you are getting out of one piece of content.

Email Marketing

With the majority of the population having email, email marketing is a great way to drive traffic and to keep you and brand in your customers’ minds. All you need to do to benefit from this to get customers to sign up. There are many ways to do this, some sites use pop up boxes for this, others have a ‘subscribe here’ open on their side bar. All you have to do, is come up with a compelling reason that they need to sign up and subscribe now.

Once subscribed you’ll be able to communicate directly with your customers. For new subscribers, you can send a welcome email series out to them. This will allow you to make a good impression and allow your customers a ‘get to know you and what your brand or business is all about’. So remember, this is your opportunity to make a good impression.
so keep them notified of all new services, product and valuable content you’ve created.

Within the body of these emails you can also include your social media links and start the process of building yourself ‘super fans’ that follow you across of media channels.

With all of these suggestions, it is worth completing research in advance as there are numerous sites and technologies available to assist and make these steps easier to achieve. If that fails there are also companies out there that strategies and support in different fields that you could outsource too.

Why Online Reputation Management Is Essential In 2021

StrategyDriven Online Marketing and Website Development Article |Reputation Management|Why Online Reputation Management Is Essential In 2021The past year has seen our world truly catapulted into the digital era, thanks to the coronavirus pandemic. Online shopping for groceries, clothes and other essentials has become more prevalent than ever, and remote working with the help of technology is more widespread increasingly widespread.

Most businesses these days have an online presence, whether that is an e-commerce store or social media accounts, to grow their brand recognition. The internet also allows consumers to provide feedback on your goods or services and have the potential to be viewed by thousands of consumers.

The feedback that your business gets online is crucial to how people see you and your company. No business can forgo this in 2021. Fortunately, there are ways that you can manage your online reputation to ensure that it remains positive and a true reflection of your business.

What Is Your Online Reputation?

Your online reputation is made up of reviews and feedback from customers online. It is also impacted by the content you put out and interactions you have on social media sites like Twitter, Instagram and Facebook. There are many moving parts that contribute to a business’s overall online reputation. Given that the reviews on sites like Google and Trustpilot are often beyond your control, it can be challenging for a company to ensure that its online reputation remains stellar.

Fortunately, there are a number of tools available to help businesses manage and improve their online reputation. You could consider using a combination of these tools to decide which works best for you.

Review Your Online Reputation

The first step to a positive online reputation is to review what is being said about you online. You can do this simply by searching for your business on Google and seeing what kind of results appear.

Regularly monitoring what is being said about you online will help ensure that you can clearly see where your business’s positive and negative feedback is coming from. It may take some time, but you should do your best to review all of the feedback you can find on as many review sites as possible. Make notes of criticism and praise to see if they have any common themes. Learning from criticism, not silencing it, is essential for a positive online reputation.

Stay In The Know

You will need to take steps to know what is being said about your business in the long-term. There are many places online that you may need to keep track of to ensure you are in the loop and up to date on business feedback. You could consider making use of tools like Google Alert. This tool allows you to set specific search term alerts that will notify you when anything mentioning these terms comes up in searches. This can be an excellent way to ensure you are notified of any criticism or negative reviews as soon as possible and puts you in an ideal position to respond promptly.

Decide What You Want Your Reputation To Be

It can help when considering online reputation management to have an idea of what you want your online reputation to look like. For instance, do you want to be seen as experts, as a fun company or down to earth? Take some time to consider how you want to be perceived online, and then make a plan of how you will make that a reality.

Ensure That You Have Control Over Your Online Branding

It would help if you ensure that you have control over any domain names related to your business. Ideally, you should do this as soon as you form a company to protect your brand and ensure that you have access to all domain names you may need in the future.

It is worth securing domain names even on social media sites you don’t envision yourself using. This can ensure that no one else can use them. Third parties using domain names associated with your business can sully the water and create confusion among consumers. It also prevents any potential nefarious activity from being posted under the name of your business.

Get Noticed

You need to be noticed if you want to grow your online reputation. Having little online chatter about your business can often be as off-putting to potential customers as pages and pages of negative reviews.

To gain an online reputation, you will need to focus on reviews and ensuring that they are positive as much as possible. There are many ways to do this, including sending follow-up emails to ask customers to rate their experience and requesting reviews on social media.

You can also use specialist services and tools that can help to cultivate and grow positive reviews. Online review management is an essential service for any business wanting to get noticed among the crowd of today’s digital landscape. If you’d like to know more about the resources available, you can see this tool for an idea of the quality of services out there. Signpost is an industry leader in online review management and is ideal for helping your business gain the recognition it deserves.

Addressing Criticism

Criticism is a natural part of operating in business. You will never be able to satisfy every customer fully, and sometimes mistakes are made. The important thing is not to ignore or try to hide criticism but instead address it head-on. You should do your best to be open and honest when discussing criticism online and provide clear answers to any questions raised.

You can use online criticism as a way to show consumers that you are learning and growing. Demonstrating that you are taking criticism on board will show them that their feedback matters to them and will show you in a better light. Never respond to customer complaints in the heat of the moment. What goes online seldom can be removed permanently, so your response will be there to be read by anyone searching for your business in the future, so you should ensure that it is calm and measured.

Gaining Credibility And Trust

Credibility is essential to any business’s success, and this is particularly true for companies operating online. People entering brick and mortar shops know the person they are dealing with because they can see them face to face. This is not the case online, so you will need to take other measures to gain consumers’ trust and show that you are a credible and reliable business to deal with.

A great way to gain credibility is to show that you have the endorsement of other trusted entities. This could be by displaying accreditation or trustmarks from well-known organizations such as McAfee or PayPal. Trustmarks are given to businesses that pass specific criteria with the provider, so having these displayed on your website or social media profiles can help to instill trust with consumers.

Credibility and trust are crucial factors that customer use to decide if they are willing to purchase a product. You should do what you can to promote your credibility and trustworthiness, which will help to ensure business success.


Content is crucial to business success in 2021. It is one of the best ways to get your brand noticed and ensure that you rank highly in search engines. Content is also a fantastic way to allow your audience and potential customer to get to know you and your business, enabling them to effectively engage and connect with you.

You should ensure that the content you put out is high quality and consistent with your company’s overall tone. It should be relevant and engaging to your target audience. For instance, if your target demographic is teenage girls, you will need an entirely different tone than if you are producing content aimed at middle-aged mechanics.

It would be best if you tried to have a broad range of content for customers to consume. This should include blog posts, photos, videos and tutorials, depending on the products or services your business provides.

Social Media

Social media can be an excellent way to grow your online reputation. This should be approached with caution, however, as social media users can be notoriously fickle. It can be hard to predict the response to social media campaigns, and for as many positive viral corporate Tweets, there are many more negatively received posts.

Social media interactions should always be polite, friendly and straightforward. Depending on your business’s size and resources, you could consider employing someone to be dedicated to social media outreach. If you decide to do this, you should ensure that this person or team knows how you wish your business to be perceived and fully understand the tone that they should approach social media interactions with. You can use humor in your social media interactions, but it should be done carefully and never at a prospective customer’s expense.

Use Partnerships

As with the use of accreditation and trustmarks, you could consider making strategic partnerships as an excellent way to promote and manage your online reputation. There are many options to choose from when considering a partnership, and who you choose will largely depend on your business and target demographic.

Partnering with influencers can be a great place to start. Influencers are social media users with large followings that use this fanbase to promote and discuss products and services. The most well-known influencers are for beauty, fashion and tech, but there are also influencers that specialize in science, sports and almost any topic you can think of.

Experts are another excellent option for business partnerships. The backing of an expert in your business’s industry can do a lot to increase trust in your brand among consumers.

Continuous Improvement

Changing, growing and improving is crucial for any business to succeed. Focusing your attention on your online reputation can help to foster innovation and bring new ideas to the table. Online feedback is an invaluable tool in business growth and development, and when used well, can ensure that you remain at the top of your game.

It could help to take note of the various criticisms or less positive feedback that you get. You can evaluate these and see if there are any ways that you can change the way your business operates or make improvements to your products. For instance, if you receive a lot of less positive feedback about a specific feature or part of a product, you can take this on board and make improvements.


Another advantage of good online reputation management is that having a positive reputation will make your company a highly attractive place to work for potential candidates.

For many job hunters, the first thing they do when considering a role is to do a Google search of the company. Like potential customers, you will want the results to be positive if you are to attract the best talent.

The best talent is crucial for the success of any business, and showcasing an excellent online reputation can be a vital deciding factor for many candidates. You should ensure that your online presence shines, not only to attract customers but also the best and brightest minds that can help you grow and prosper.


A business’s online reputation is crucial to its success in 2021. The online arena is increasingly crowded, with different companies vying for the attention of consumers. An excellent online reputation is vital to ensure that you stand out among the pack. There are many steps that you can take to manage and optimize your business reputation and ensure that it is healthy and positive.

A clear policy for your tone online is crucial to ensuring that you gain a positive online reputation. You should also ensure that you address criticism calmly, professionally and politely. Where possible, showing that you have learned from customer feedback can do a lot to ensure an excellent online reputation.

It may help to enlist the services of professional online reputation management organizations. This can ensure that your online reputation is in the best hands and that you have the advantage of their knowledge and expertise to grow your reputation. If you decide to use professionals, you should ensure that you do your research and choose a company that can provide you with the best chances of success.

Determining Your Objectives In Digital Marketing

StrategyDriven Online Marketing and Website Development Article | Determining Your Objectives In Digital MarketingThe world of digital marketing is full of terms, some that may sound completely alien to those who are not used to the jargon of this world (such as, for example, KPI). Others may come from everyday language. If you personally saw a phrase like “SEO Austin,” you would know right away that it has something to do with digital marketing. However, you may think everyone knows what they mean, but many people don’t really understand it completely. This can lead not only to misunderstandings in conversation, but also totally wrong communication policies. That is why today, we want to talk about the differences between the concepts of objectives, strategy and tactics.

Quantitative Objectives

The first thing to be clear about is the objectives. There are two main types of objectives; the first is ‘quantitative objectives.’ Quantitative objectives are always measurable since, as their name indicates, they are set in quantities.

  • Increase our blog traffic by 20%
  • Increase web traffic by 100,000 visits per month
  • Get 1000 followers per month on Twitter
  • Make 200 monthly conversions
  • Increase 25% in annual sales

Qualitative Objectives

Qualitative objectives are more subjective and therefore more complicated to measure. Whenever possible, set quantitative objectives (since they are easier to measure) and use qualitative ones in a complementary way.

For example:

  • Improve public perception of our brand
  • Increase brand awareness on social media
  • Improve the image of our product or service

Establishing Objectives

It is essential, to establish our objectives, to have a great knowledge of your business and its environment (the market, the potential client, and the competition). For this, it is essential to carry out an internal and external analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis).

Smart Goals

These objectives should be divided into small intermediate goals, which are known as SMART goals.

Specific: clear and concrete, all members of the team must understand and be on the same page.

Measurable: it has to be measurable, even qualitative ones. If it can’t be measured, it can’t be reached.

Achievable: if we set ourselves an unreachable goal, the team may fall into frustration.

Realistic: in addition to being achievable, it must be realistic with the means at your disposal and considering the current situation of your company.

Timely (limited in time): you have to set a deadline to reach them.

For example, if you want to reach 30,000 visits to your store per year, they could be divided into 10,000 each quarter. This makes it easier to evaluate the results and maintain or correct the course if necessary.


When you work with SEO and marketing professionals like MOTOZA Digital Marketing, objectives are essential to control and measure both strategy and tactical actions and allow you to achieve larger goals. For this reason, it is vital to define short, medium, and long-term objectives.