Posts

What Is Plagiarism And Why Is It Harmful To Your Blog?

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article |Plagiarism|What Is Plagiarism And Why Is It Harmful To Your Blog?When you are writing a blog using online sources, it can be all too tempting to copy information online without the use of citations. However, with simple steps, you can begin to make the most out of your blog without the risk of legalities as a result of plagiarism. To help you out, we will be providing you with information on what plagiarism is and how harmful it can be for your blog.

What is Plagiarism?

Plagiarism is the act of directly copying or closely copying content that you are using within a paper or content that you are sharing. Whether it be music, videos or a piece of content for school, making sure that you are not directly copying any content will ensure that your work is 100% authentic without running the risk of anyone being penalised as a result. This can also be checked using a plagiarism detector to ensure that you are not accidentally plagiarising content.

Make Sure Your Citing Correctly

In addition to knowing and understanding what plagiarism is, it is important to make sure that you are citing correctly. By perfectly referencing this in the citation and making sure that you are directly referencing the source, regardless of the media that you are using, this can aid you in avoiding plagiarism. In addition to this, making sure that your citation style is correct will allow you to ensure that you do not accidentally plagiarise any work whilst trying to get your own point across with ease.

You Can Be Penalised By Google

In addition to being harmful to you in terms of the potential risk of repercussion in an academic environment, it is important to note that it can be harmful for your blog in terms of Google ranking position. If you have plagiarism within your content, you run the risk of being penalised by Google, this can have a significant impact on the business as well as its ranking position and could lead to your ranking positions being significantly impacted. With ranking positions dropping, this could lead to a drop in traffic and can impact the number of sales. Therefore, making sure you are avoiding plagiarism at all costs will ensure your website is operating correctly and providing beneficial content to your customers.

It Can Cause Many Legal Issues

The final element you need to consider is the legalities that can come along with plagiarising content. With fines, the risk of content being removed and even sentences is some cases, it is important to make sure that you are doing everything that you can to avoid plagiarism as this will prevent you from needing legal teams. This can be additional stress that you do not need when looking to write a paper and therefore all information used within a paper must be cited to ensure you avoid plagiarism.

With this in mind, there are several ways that you can continue to create content whilst avoiding plagiarism, allowing you to get your point across in the best possible way without risking legal issues.

Video Production Essentials: 7 Cool Pieces of Gear to Check Out

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article |Video Production|Video Production Essentials: 7 Cool Pieces of Gear to Check OutStarting a video production company is one of the cool ways individuals can use their talent to create a stunning career. Video production involves having the right gear, but those who are new to this career choice may not know what gear they should purchase. With this guide, new video producers will be prepared to take action and ensure they have the coolest equipment for getting started.

Research Carefully Before Purchasing

One of the biggest mistakes individuals make is purchasing equipment on a whim. For instance, individuals need to learn about the Pearl Nano from Epiphan before they ever make a purchase. The research will help individuals to purchase the right equipment for their new business so they do not end up with buyer’s remorse in the future. The more a person knows about video production gear, the better equipped they will be to make the right purchase.

7 Cool Pieces of Video Production Gear

With technology advancing on a seemingly daily basis, there are a lot of things to consider when purchasing video production equipment. The following offers information on some of the best pieces of gear video producers should consider in their arsenal of tools.

1. Camera

Video producers have a wide range of cameras available to them. Those who are looking for the best should consider the Canon 5D Mark II as a sound choice, along with Canon Mark III. No matter which camera a person chooses, they should consider going full frame from the very beginning.

2. Lenses

Lenses are highly important for video production. The type of lens a producer uses will depend on the types of shots they are taking. Consider the following.

Walking around – Choose the Canon 24-70mm 2.8 for most scenarios.
Close-ups – Choose the Canon 50mm 1.8.
Long-range – Choose the Canon 70-200mm 2.8.

3. Stabilization

Stabilization is critical for many shots. Having the right tripod will keep a camera stable and ensure there is no jumping or movement. Shooting handheld should be avoided as much as possible. The Manfrotto MT190X3 is a great choice.

4. Computers and Storage

Any video producer is going to need a solid computer and plenty of storage. When just starting out in video production, the Macbook Pro laptop is one of the best. It is wise to purchase as much RAM as one can afford. The LaCie Ruggeds hard drives are ideal for storage.

5. Memory Cards

No matter which camera a person chooses, it is important to have the right memory cards. Try the SanDisk Extreme memory cards for the best results and level of storage.

6. Sound

Many new video producers do not think much about their sound quality, but it is integral. Purchasing the RODE VideoMic will help to ensure the sound quality is the best it can possibly be on all the video productions.

7. Lighting

The importance of lighting cannot be overlooked. It does not take a lot of expensive lights to create the right look. A simple LED light, mounted on the top of the camera, will suffice. The Neewer 160 dimmable LED light is a good choice.

Conclusion

Getting started on video production can be exciting and intimidating. With the right gear, individuals can rest assured they will have all the equipment they need for getting started and doing well. Research the brands above and check out the specs on each piece of gear. By researching carefully, individuals will ensure they will purchase the best gear that fits within their budget.

GetInsta Changes the Way You Live on Instagram

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article, GetInsta Changes the Way You Live on InstagramToday you can find a brand new world of influencers come out of Instagram. Every person holding an account on Instagram believes that it covers all their needs concerning information, interactions, and sales.

However, it’s becoming more and more difficult today to attract new followers, not to say free Instagram followers or likes. People start to find new ways to increase their fans. That’s why Instagram followers apps such as GetInsta have become one of the world’s most renowned applications that work in all smartphones.

In this article, we will discuss the Instagram platform deeper and also give you some fresh ideas about how you can become more popular on it. Let’s dive right in.

How Instagram Interacts With Our Need for Information?

People used to need information ever since the first newspaper has been invented and introduced to primary societies. That information should be as objective as it can to ensure that all people enjoy the same level of joy and happiness. Even after the TV era, Instagram has been one of the most popular social media to interact with others and learn about what is going on in the world.

Most Instagram users are reluctant to check their news feed on other sites due to biased results. The need for an objective source of information that bases its culture on the image is what Instagrammers are looking for. People who have seen Instagram influencers before state that the power of images and videos overcomes any difficulty in language and location.

There is also a covered need on the part of the influencers to promote new services and goods. That is included in the mainstream marketing abilities and gives us more incentives to attract followers online. Having an application like the GetInsta to offer you increased value information about the location and preferences of your audience places you in a dominant position.

More Instagram Likes Mean More Money?

Likes are what make the world turn around on Instagram. There is no way to have a successful Instagram account when you have fewer free Instagram likes and interactions throughout the day. That’s why you need to be always on top of things and run surveys about your audience’s needs and preferences. Marketers always like to invest their money on Instagram account with a wide followers’ base and many likes.

Like is the well-known heart symbol that makes the Instagram experience a lot more fascinating. People like to give hearts to the images and videos Instagram influencers upload, which is the fuel for growth. More followers can give you extended satisfaction and an increased money flow to your account.

How Can Applications Like GetInsta Charge You Less for More?

The GetInsta application is easy to download to any smartphone or tablet. It gets on well with all operating systems, especially the popular Android and IOS. You also need less memory space to store the application and start using its friendly interface. You only need to identify the logo of this app and always paste it as wallpaper to the main operating screen of your smartphone.

The basic features of the application are always offered for free. Besides offering you the ability to get Instagram followers free, It also takes you millions of interactions before you actually start paying for these services. The return on your investment would then become massive and give you more incentives to start spending on these apps. As a paid member, you will have access to metrics and analytics about your Instagram account and its potential to penetrate different markets. After all, it’s worth paying for an application that shows you the daily trends and gives you more weapons to be competitive in the world market. That’s why the applications are now becoming more organized and well-structured to serve the upraise in local and global demand.

GetInsta Is Your Guide to Instagram Supremacy

Have you ever thought about why some Instagram accounts fail? They usually belong to the ones that have no connection to the Instagram applications like the GetInsta. There is no way to become profitable when you don’t use the right applications. Having your followers loyal is more important than attracting dozens of new ones throughout the day. It would be best to see fewer unfollow messages, which could only happen when you know what to serve your followers.

With GetInsta, you can proactively monitor all your followers and find the right way to interact with them on a stable and permanent basis. People who look at your account daily do so because they like your content. If you lack fresh ideas, then you should rely on the information coming from the GetInsta application that has taken the market by storm. It would help if you had a correct idea of your audience’s needs and how you will make your pics and videos more appealing for those people. It’s the application that makes you more profitable in the long run!

6 Types of B2B Marketing Videos Your Business Needs in 2021

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article, 6 Types of B2B Marketing Videos Your Business Needs in 2021Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company?

You’re not alone. Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. In this article, we’ve listed the most important types of B2B marketing videos your company should consider adding to its video marketing plan.

How-To/Explainer Video

How-to videos help your prospects or customers learn something new. For example, you might teach your target market how using your product improves their company’s bottom line or improves their HR processes.

Brainstorm all steps involved with using your product and put together short explainer videos around that material. Focus on one specific piece of education that can help customers use your product more effectively or help a prospect move one step closer to understanding why using your product or service makes sense for them.

For example, in this video, Mailchimp teaches how its customers can set up email campaigns.

Tutorial Video

Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos. Tutorials go into more detail and take viewers on a more extended step-by-step experience.

These videos don’t always need to involve your product directly. Instead, you can create tutorials that walk through any related topic you deem helpful to your audience. If you teach your leads about your product via tutorial video, they’ll trust you more and become open to reading or watching sales material next.

The Whiteboard Friday series from Moz is an excellent example of using tutorial video content.

Product Demo

This video type is an opportunity to walk viewers through the process of how your product works. The key aspect to using product demo videos is to focus on the problem your product solves.

Make sure it’s clear to your leads how every feature provides a tangible benefit to their lives. For example, show them how using your scheduling software gives them more time to spend with their family or invest more time in completing revenue-generating sales calls.

Look at this example product demo from Airtable for some ideas.

Brand Awareness Video

Here’s where you get the chance to give viewers a high-level view of your brand. Instead of teaching specific tips or focusing on using your product, insert brand videos into your video marketing funnel and reveal what makes you unique.

Show your company’s culture, whether it’s humorous, quirky, off-beat, or serious. Hootsuite did a brand awareness video of this type on their 10th anniversary.

Customer Testimonial Video

Your B2B marketing strategy must include customer testimonial videos. Nothing speaks louder than hearing happy customers tell others how great you are.

You’ve likely heard about the importance of inserting social proof into your video marketing funnel. This video type is where you get to share social proof, as someone else steps in and tells new leads why they should make the important decision to become your next customer.

Take the time to craft intelligent questions, so the interviewed customers can tell their stories comfortably. Let them elaborate when they get excited, reliving the ways your product or service improved their own companies. Watch this video to see how Zendesk’s customers sell for the company.

Case Study Video

Case studies allow you to expand beyond simple customer testimonial statements and go into great detail about how your product or service solved a significant problem.

Here’s where you show the complete story, revealing the problem your customer felt before finding out about your company’s solution. The customer used your product and transformed their situation into an improved experience.

Make it a goal to add several case study videos to your video marketing strategy. Showing tangible and measurable outcomes achieved by others goes a long way in helping prospects convert to customers. This video is an example of Growth Tools talking through a customer case study.

Conclusion

You now know six types of videos to start using in your B2B video marketing campaigns. Take these B2B video ideas and use them to attract more leads and sales!

At Vidico, we believe that creating quality video content gives you the key to future success. Need more examples to help you round out your B2B marketing strategy? Check out these 15 additional startup videos and learn how to start creating your own.

About the Author

StrategyDriven Expert Contributor, Michael PironeMichael Pirone is the Co-Founder and Creative Director at Vidico, a video production agency that produces high-performing video content for startups and tech companies like Square, Uber, and Spotify. Michael and his team like to explain “the hard stuff” with the aim of bringing more clarity to the messaging of new and innovative tech products around the world.

Interested in learning more about how video can help your brand engage with customers? Reach out to Vidico today to see what video can do for your marketing strategy. They’ll work with you to create a unique project that accomplishes everything on your video to-do list.

5 Effective Ways to Maximize Your Digital Marketing ROI

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article, 5 Effective Ways to Maximize Your Digital Marketing ROI

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. There’s no point investing in ads that aren’t working to target the right customers or keywords that aren’t drawing in traffic, for example. It’s essential to analyze your campaigns using the appropriate metrics and tools. It’s also worth educating yourself on the latest trends, techniques, and customer behaviors. Here are five effective ways to maximize your digital marketing ROI.

Outline measurable goals

Set measurable goals for your marketing campaign. These could be anything from number of conversions, click-through rates, or number of reposts on social media. This will help you tailor your campaigns to specifically meeting these targets. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work. Here is a complete guide on how to set and achieve marketing objectives.

Improve your digital marketing skills

It may be worth improving your knowledge and digital marketing skills. You could even study a course such as an online mba in digital marketing or something a little more short-term. The more knowledge you build on different digital marketing strategies, the more equipped you’ll be to leverage this for your business. You could also consider researching your competition to find out what strategies are working for them. Gather as much information as possible to help you achieve your marketing goals.

Automate certain tasks

Many small businesses are enjoying the benefits of automation technology. You can automate plenty of repetitive marketing tasks such as sending out personalized email campaigns, retargeting ads, posting on social media, and more. This will save you time and resources. You can then focus on monitoring and improving your digital marketing strategies and other more complex aspects of running your business.

Focus on the right metrics

Many people fall into the trap of using the wrong metrics to measure the progress of their digital marketing campaigns. These can end up distracting you from your business goals and throwing you off focus. The metrics you use will depend on the type of campaign you’re running, your target audience, and your objectives. There are certain metrics that are worth tracking, however, including click-through rate, engagement rate, and reach. Other types of metrics may not directly correlate with your business goals or increasing revenue.

Monitor your performance

It’s worth investing in the best predictive analytics tools to ensure you efficiently monitor the performance of your digital marketing campaigns. These tools will use data to help you make forecasts for the future. They look for emerging patterns and behaviors and can even predict the ROI of your marketing campaigns. With social media, for instance, predictive analytics can help you decide which content to most and when according to the specific preferences and habits of your target audience. It’s essential to take advantage of all the tools and resources available to you. This will help to ensure you maximize your digital marketing ROI.