If you want to build a website, you will have multiple choices, but many will recommend that you choose WordPress. It’s a great website building tool that’s free to use, as well as filled to the brim with useful extensions that mean you don’t have to write a word of code. Not only that, but it’s an excellent website builder for succeeding at digital marketing if you follow some simple strategies.
If you’ve never heard of WordPress, you will have encountered websites built with it at some point when browsing online. Chances are, you’ve been on a WordPress website today. According to Sculpt, a specialist WordPress Agency, 30% of the internet is built using WordPress. That gives some indication about how easy it is, as well as reassurance that the troubleshooting community is huge.
1.Pick a Theme That’s Mobile-Responsive
A vital part of modern Search Engine Optimization (SEO) is that your site is fully optimized for mobile devices. Don’t fall at the first hurdle, though; if you pick a WordPress theme that isn’t mobile-responsive, you’re shooting yourself in the foot. Whichever long-term digital marketing strategy you choose, make sure this is your first step and also make sure you think about mobile devices at every stage afterwards (you can test this using Google).
2. Include Testing
Website testing, specifically A/B testing can do great things for your website and be extraordinarily helpful if your conversion rate is low and you’re not sure why. It does, however, take up a lot of time. The basics of it are as follows:
- Find a page that could be improved
- Create a duplicate page with a separate design element (or several different pages)
- Test the different pages with different audiences
- Choose the design that leads to the higher conversion rate.
It can be tiring to include testing into your WordPress digital marketing strategy, but it’s a great way of changing how well your website converts.
3. Monitor for Broken Links
Content marketing is one of the more impactful digital marketing strategies; if you’ve taken a basic course in digital marketing they will tell you it’s essential for SEO to have high-quality content with links to your sources and other good quality pages. This is picked up on by Google’s crawlers. However, what are also picked up on by crawlers are broken links, which are links that worked when you originally inserted them, but now link to 404 Not Found pages. Luckily, you can get a broken link checker plugin automatically, which will check your posts regularly and inform you if you have any broken links. Handy, right?
4. Prioritize Visitor Engagement
Google will prioritize your website if it seems like you’re an expert at something and if people keep coming back for more. When you encourage a question and answer environment on your posts, you not only add to word counts and allow you to connect with influencers, but they create a community based around your content which helps to drive more traffic. You can use the plugin Disqus to encourage commenters to log in and subscribe to your comments.