Running a restaurant is hard work. It’s not simply a case of cooking up some food, serving it up to customers, and earning a profit. Many different elements need to be considered. This includes everything from managing a front of house team to the logistics of regularly ordering fresh ingredients.
With so much going on, it can be challenging to find the time to actually market the restaurant.
However, adequate promotion is an essential component for your restaurant – particularly if you’re a newcomer to the market. Established, award-winning eateries can get by on their reputation alone, but beginners have to fight for every customer.
If you’re struggling to get people through the door to sample your food, here are five methods to attract more customers to your restaurant.
Place your restaurant details online
As a starting point, ensure your essential restaurant details can easily be found online. This should begin with both a Google My Business and Facebook page, where you can feature details such as the restaurant’s location and opening times.
Also, it’s highly recommended to create a dedicated website for your restaurant. This site can add further information, including your menu complete with prices and exclusive deals.
Speaking of deals…
Run a limited deal
If someone is undecided about visiting your restaurant, there’s one way to ensure they turn up as a paying customer: offering an enticement of some sort.
What can this enticement be, exactly? Well, for one example, it could be an offer where a customer buys one meal and receives another for free. It might be 20% off the total bill or a significant reduction on a set menu.
People love to feel like they’re getting a deal, and this is an effective way of giving them that feeling.
Use PPC advertising
If your restaurant is in a bustling city with a plethora of restaurant options available, it can be challenging to gain any visibility via local SEO means. There is, however, one way of having your restaurant show up in local search results: PPC.
PPC, aka pay-per-click, is a way of placing an advert for your restaurant above organic results in search results. Mostly, if you use Google Ads, your restaurant will appear first in any relevant local searches. For more information, Made by Factory, one of the leading PPC management agencies around, can provide all the help you could need.
Ask for reviews
Reviews are often the lifeblood for any small business. Positive reviews for your restaurant will help illustrate the quality of your food and service. The more glowing reviews you receive, the more potential customers will believe your eatery is the real deal.
As a result, don’t be shy in asking previous patrons to leave a review if they were happy with their visit.
Don’t avoid traditional marketing techniques
Yes, the above tips primarily focus on digital marketing. However, you should never avoid traditional marketing techniques. Leaflets are an excellent method for supplying potential customers with details about your restaurant. Another example would be to run a print ad in a local newspaper.