In this post, we look at the most promising B2B SEO strategies that will improve your web page rankings and organic traffic.
Update Your Content Regularly
Search engine optimization is an ongoing process. That’s why regularly updating your blog and publishing new content is paramount. It tells users that you’re always in the business.
Search engines also see sites that regularly update their content as ‘relevant’ ones. It’s a good practice to audit your site’s according to a fixed schedule (let’s say every 3 months) and make necessary updates wherever you see fit.
Internally Link to Other Pages
Apart from using link building techniques, you must also internally link your pages. While writing on a certain topic, you may find yourself creating references to other pieces of content from within your site. This is called internal linking wherein you add a link to other posts or pages of your site.
Internal links help search crawlers understand your content better. They also keep users engaged for longer by serving as tools of navigation. The words that you link to are called anchor texts. Since search engines pay special attention to these, be sure to use meaningful text for linking.
Pro Tip: It’s good if you read the entire copy after you have written it and proactively look for opportunities where it makes sense to link other pages. Having an internal linking strategy that cross-references and creates groups is good for any website’s SEO health. Although, it can seem a bit challenging and time-consuming; in the end, it’s worth it.
Improve the Load Speed of Your Pages
This is one of the most crucial ranking factors, and for good reasons too! For one thing, Google looks at slow-loading pages and thinks it’s not worth users’ time. In this way, high load times can negatively impact your rankings even if you have great content to offer.
Research tells us that 40 percent of visitors will leave your site if the page takes more than three seconds to load. Of those, eighty percent will likely never return. From an SEO health perspective, this is awful.
A quick loading page keeps people engaged longer and keeps them coming back for more. When Google sees this they will adjust your rankings accordingly by pushing it higher.
Therefore, you must check both your server response time and page speed. Pingdom is one free tool that can help you with that. You can test how your page loads from all across the world. To help with the load speed of your site, you may want to fix the themes and heavy plugins.
Produce High-quality Content
This one is a no-brainer. Content has been the king for a long time and will continue to. Producing high-quality, relevant, and fresh content should be any web marketer’s top priority. Other than that, you must look at something called ‘the dwell time’.
Dwell time refers to the average time a visitor spends on your site. Sites with newsworthy, fresh and, interesting information tend to enjoy higher dwell time.
Here’s something else to look at – Chrome happens to enjoy the majority market share in the world of browsers with 45% of all users using it. In 2017, it was downloaded the maximum number of times.
When a visitor bookmarks an interesting page, there’s a good chance they will come back to it. Having quality content can thus help your SEO rankings as more and more readers bookmark your site pages.
Title Your Page to Help Search Engines and Users
The title of your web page holds a lot of relevance both for users and readers. Search engines, at the time of indexing, will read the meta/title tag to see what the page is all about. Your meta tag is also also the blue color link people see in search results to get a hint about the page’s information.
It’s a healthy SEO practice to include relevant keywords in this tag. Also, the title tag is a little different from the description people see at the top of your page in a browser. If it helps with clarity, you should write one title for the meta tag to show in the SERPs and a different one for the page.
Create purposeful URLs
It’s easy to ignore the URL of the page but it carries SEO significance. It’s a good practice to include relevant keywords within the URL. You can see the page name appear in the URL in most CRMs like WordPress.
Before publishing, check and review the URL. if the page is already published, you can always redirect readers from the old page to the new one.
Target Keywords With High Commercial Intent
While doing keyword research, it’s easy for webmasters to focus mostly on the search volume. It’s also likely that you ignore terms with low search volume. But, that’s not always intelligent.
Once again it’s not always about the quantity but the quality of the terms. In simple words, you must look at the commercial intent of the searches.
For example, keywords like ‘link building services’ don’t necessarily have a lot of search volume. It must be no more than a few hundred. However, the CPC cost of such searches is $25. High commercial intent is an indicator that the traffic for them is made-up of invested and legit buyers.
SEO is a continuous process. As you progress, you may find some techniques to work better than others. But, the above-mentioned techniques have stood the test of time in yielding high rankings.