With the rapid adoption of smartphones comes a great deal of opportunities.
To enhance your business and create more effective communication with target customers, you need to determine whether your customers would embrace the app.
What kind of app do you need? Who is your target market, and who are your competitors?
Here are a few ways you can do that and create more business opportunities!
Check your mobile traffic visitors
The first and the most important clue that your business could benefit from a mobile app is checking your website traffic. If you determine that a large share of your overall traffic comes from mobile users, there is your sign!
Use online tools such as Google Analytics to count the number of visits and check the mobile traffic ratio.
These kinds of tools also allow you to detect priority markets by looking at the countries that your traffic comes from. This will additionally help you to examine your website traffic and develop your app according to the demand.
According to Statista, mobile traffic accounts for about half of the website traffic worldwide, with almost 51% of global website traffic, and this has been consistent since 2017.
When you examine your website traffic, you will be able to determine whether a mobile app is the right solution for your business.
Then you can follow up by taking the necessary steps, such as using a responsive design and optimizing the user experience.
Do your customers need to use your service offline?
Depending on the type of your business, it is up to you to determine whether your customers could benefit from using some features of your website offline.
What is it that the offline access to your app would provide for them? Is it your content or maybe the tools you offer in the app? Or are they more attracted by constant availability and the speed of search?
Firstly, your customer won’t be frustrated with poor connectivity issues anymore.
These kinds of apps are especially popular with businesses like games and mobile entertainment, news, and guides, training and education, online shopping, and traveling.
Some of the basic examples of successful offline apps are Spotify, Kindle, TripAdvisor, and Google Maps. Although the app requires a connection to download and install updates, you can continue to use all its content offline, unlike with a classic business website.
By granting offline access to your services through an app, you are gaining more customer loyalty and providing them with a faster loading process. It also saves their battery and simplifies work with storage.
Try to look at things from your customer’s perspective. Would you as a customer prefer offline access to your app?
This allows you to determine whether this option would make sense for your type of business.
Who are your competitors?
The next question for you to consider is: are your competitors using mobile apps?
If so, then chances are that there is a demand for an app in your industry. The competitors have already tested the waters for you, so you can use that to your advantage.
When you conduct detailed research on your competitors and study their efforts and strategies, you will easily get an idea of whether your business will benefit from introducing a mobile app.
The app market is huge and you can surely find a dozen competitors with a mobile app. Learn from them, improve their approach and examine their marketing plan.
Use your competitors to your advantage. Check whether they are using the offline approach and better working conditions. Notice if they are focused on a top-notch UX/UI design. Do proper competitive analysis and make sure to check reviews from current and previous users.
This will allow you to find the best fit for your business.
Examine your demographics
You need to adjust your marketing efforts and observe how user behavior varies depending on different factors.
Did you know that 49% of people open an app more than 11 times per day? And even more so, that 21% of Millenials open an app more than 50 times per day?
As mentioned before, it is not just a way to gain more customers, but to keep the old ones as well, especially if they spend a lot of time on their phones!
A mobile app has many advantages over a website and offers many new possibilities to personalize marketing and improve customer experience.
Going back to your competitors, you should determine the regions where their site traffic comes from. Define your typical app user. Define his age, gender, language, education, and familial status.
All of this information will help you create your target group, which is of crucial importance for creating your app.
Your target group needs to share similar demographics and interests. You start by defining them and go further into planning. You adjust your features and design according to their preferences.
Find out their occupation. You will know their purchasing power, whether they have time for your app, and whether they’ll need it for professional purposes.
To determine whether to introduce a mobile app for your business, it is important that you follow these steps and cover all aspects.
Bear in mind- all information you can gather is valuable.
When you examine your mobile traffic, competitors, and demographics, you will get a clear idea for the next step in your business. Mobile apps are on the rise, and this could largely affect your business’s future.
So do your research, adjust your app features and bring your business to a whole new level!
About the Author
Joe Peters is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a marketing consultant, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favorite TV shows. Follow him on @bmorepeters