Video is one of the most powerful marketing tools available, and it’s only getting more popular. Unlike text, which the brain’s language processing centre reads, video engages both the left and right hemispheres of the brain. The left hemisphere processes verbal information while the right hemisphere processes nonverbal information such as images, colors, and movement.
In addition to engaging more of the brain, the video has several other advantages over traditional marketing methods.
Video is more likely to be shared than text or images, making it an excellent way to build brand awareness and reach new audiences. Video is also more engaging than text alone, making viewers more likely to remember your message.
It is an excellent way to connect with customers and promote products or services and can be used to create brand awareness, show off company culture, or even entertain.
All in all, video can be a powerful marketing tool that helps you reach new audiences and achieve your business goals. That’s why ensuring you’re using video the right way for your business is important.
7 Ways Entrepreneurs Can Use Video For Their New Business
Use Video to Introduce Yourself and Your Business
If you don’t enjoy the idea of being in front of a camera, the good news is that you don’t have to be an on-camera pro to make videos that will help promote your business!
An easy way to use video is to create a short introduction to yourself and your company. This can be a great way to connect with potential customers and give them a sense of who you are and what you do.
Here are some tips for creating an effective video introduction:
- Keep it short and sweet: Your video should be no more than two minutes long – any longer, and you risk losing your viewer’s attention
- Focus on your message: Keep your message about yourself and your business clear and concise
- Be natural: Don’t try to be someone you’re not. Be authentic and let your personality shine through
- Smile: This may seem like a small thing, but it makes a big difference as smiling conveys warmth and approachability, both of which are important when you’re trying to connect with potential customers
Use Video To Show Off Your Products Or Services
A video is a great option if you’re looking for ways to show off your products or services. You can create a promo video to give potential customers a tour of your facilities, show off your products in action, or even just introduce yourself and your team.
There are a few things to keep in mind when creating a promo video for your business:
- Use strong visuals: People are more likely to remember what they see than what they hear, so make sure your video is visually engaging
- Make it easy to share: include social sharing buttons on your video page or make sure the video file can be easily emailed or downloaded
- Use an attention-grabbing thumbnail image: This will be the first thing people see when they come across your video, so make sure it’s something that will grab their attention and make them want to watch
Use Videos To Create Tutorial Videos Or How-Tos
Creating a tutorial video is a great way to show off your knowledge and skills while helping others learn something new. There are many different ways to make this type of video, and it is one of the best ways to ensure that your tutorials are clear and easy to follow.
Here are some tips on how to use video to create great tutorial videos:
- Plan your video before you start recording: This will help you ensure that you cover all of the necessary information and that your video flows smoothly
- Use a quality microphone and camera: This will help improve the audio and visual quality of your video, making it more enjoyable for viewers to watch
- Edit your video carefully: This will help remove any unnecessary footage and make sure that your video is clear and concise
- Add background music or sound effects: This can help set the mood for your video and make it more engaging for viewers
Use Video To Share Customer Testimonials
It means a lot when customers give positive feedback about your product or service. But when that feedback is shared as a video testimonial, it can have an even greater impact on your business.
There are several benefits to using video to share customer testimonials:
- It allows you to showcase your products or services in use to your potential customers
- A video testimonial is more personal than written feedback and can be more persuasive
- Videos can be shared easily online and are more likely to be watched than reading
- Customer testimonials add social proof to your marketing efforts and help build trust with potential customers
- Video testimonials can be used again and again, giving you a long-term asset to promote your business
Use Video To Announce Special Events Or Promotions
Video is an extremely powerful medium that can capture attention and convey emotion in a way that text and images cannot match. When done well, a video announcement can grab people’s attention and get them excited about what’s coming.
By releasing a short teaser video in advance, you can generate a lot of excitement and interest that will carry over into the actual event or promotion itself.
It is also an excellent tool for post-event or post-promotion follow-up. By making a recap video after the fact, you can keep the momentum going and ensure that people stay engaged with your brand.
Reaches A Wide Audience
Video is one of the most popular forms of content on the internet. By creating engaging and informative content, businesses can attract new customers and build trust with existing ones.
They can be shared easily across social media platforms, email, and website pages, making them an ideal tool for marketing and communication.
Video Allows Entrepreneurs To Add A Personal Touch To The Announcement
Video is a powerful medium to help entrepreneurs add a personal touch to their announcements. By including a video in their announcement, entrepreneurs can introduce themselves and their business in a more personal and engaging way than text alone.
Including a video in your announcement can also be a great way to build interest and excitement about your business. You can generate buzz and get people talking about your business by giving people a glimpse of what you do and who you are.
Overall, video is an extremely powerful marketing tool that can help new entrepreneurs achieve their goals in several ways. If you’re not already using video for your new business, now is the time to start.