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Email Naming Conventions

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Email serves as a primary communications channel in our digital world.  While your email address will be aligned with your website URL, its prefix is an important part of your branding strategy. Email Address Styles Your email address says a lot about your business.  Below are several common naming conventions and what they communicate with […]

Business Name Considerations

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What’s in a name? Your business’s name will likely be a first point of contact for your customers.  Consequently, it must engage and connect your customers with your products and services the moment they see or hear it. Besides the communications aspects of your business name, it must be communicate-able.  When identifying your ideal business […]