Why you should hire an SEO specialist

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StrategyDriven Online Marketing and Website Development Article |SEO Specialist|Why you should hire an SEO specialistThe online world is hugely saturated. Without the right knowledge, tools, and technical skills, it can be hard to get traffic for your business—no matter how big or small. One part of the process is SEO (search engine optimization), and to stay one step ahead of the competition, you should probably hire an SEO specialist.

SEO is how search engines read your website. With this reading, they can rank the content and add you to the search results whenever someone searches for a relevant phrase or keyword. If you want your business to succeed, you need to get your website to appear on the first page of results—which can be pretty difficult considering there are millions of web pages to compete against.

So how can a specialist help?

They’ll keep track of changes

It might seem easy at first to work SEO into your website, without hiring an expert. But you’ll quickly find that the keywords that once worked no longer do, and as such, your traffic begins to drop.

Major search engines such as Google are constantly changing their algorithms in order to help serve the best results to their users. A specialist can help you stay in the loop with all the latest updates, and will modify your content accordingly. While you’re busy serving your customers, they can work in the background to keep the traffic ticking along.

Your time is worth money

When running your own business, time is money. The time you spend working on SEO and updating web content is time you could be spending obtaining new leads, offering improved services to existing customers, or working on your marketing plan.
SEO campaigns often need to be analyzed and processed every day, which can seriously take away from your chances to make money.

They can offer so much more

Chances are, SEO specialists come with a whole load of other skills and strategies that can be used for boosting visibility and making your marketing more efficient. Take a look at www.theecommguys.com/pages/seo-ottawa, and you’ll see they offer SEO services but also help with user experience, site speed improvements, and even social media marketing.
Marketing specialists of any kind can be an invaluable asset—especially when you’re looking for fast growth for your business.

Increased cost efficiency

For the untrained eye, throwing more money at Google Ads and cost-per-click campaigns might seem like the only option, but specialists in the field will show you how you can use your money more efficiently. Although it might cost you to hire a specialist, the money you’ll retain from a more efficient strategy will quickly cover that cost, and more.

There’s more to SEO than content

Although adding keywords into your website’s content is one part of the strategy, there’s a lot more to it. Everything from HTML coding to meta tags, link building, and creating redirects are all part of optimizing your site—so it helps to call in the experts.

You’re already a boss in your own field; nobody is expecting you to master the marketing industry, too. SEO specialists are great value for money and can totally transform your current revenue streams. With a little help, you could be ranking on the first page of Google and growing your business further than you ever imagined.

Strategies To Grow Your Website Traffic

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StrategyDriven Online Marketing and Website Development Article |Website Traffice|Strategies To Grow Your Website TrafficAll business owners want the same thing, ‘more customers’. Their second answer being more traffic to their website, which will bring in more customers.

So how can you attract more customers to your website? There are many different strategies to consider.

Advertise

This may seem obvious, but advertising is key. Consider your target market and advertise in ways that will reach them. You could consider paid ads, social media, magazine or newspaper adverts, TV, radio or display boards as excellent ways to attract people, building your brand’s awareness, and getting your site out there in front of people.
With any advert, consider the wording and language used and the outcome you want for more people to see your site. For example, if you are looking to convert a visit to a sale, you could include a ‘call to action’ within your advert.

Make Sure Your Content Is Valuable

What is it that you offer, that makes you, your site, brand and product stand out? Think about what your customers (now and future) will gain by visiting your site. You might be able to help them solve a problem, sell a product that will help them overcome a hurdle, teach or educate.
If you’re unsure of where to start, have a look at keyword research tools and google trends to see what is popular.

Social Media

It is never enough to have a great product or service in the hope that everyone will just stumble across your site. You need to proactively promote your brand, product, and service. There are many different channels of social media and the luxury of this and you can utilize them in different ways to get the word out.

For example, Twitter is great for immediate short-term influence, whilst Pinterest can offer a longer-term visual solution for continual advertising and Instagram can allow a more interactive way for customers to engage and ‘tag’ you and your business.

SEO

SEO (search engine optimization) is most likely a strategy you’ll of heard of already. In short, it refers to boosting where a website ranks in search results. The higher you rank, the more your website will be seen.
An SEO company can assist with this and work with you to build a plan of action for your business to list higher when customers search for certain words or phrases.

Create Catchy Headlines

Like your products and services, you need to stand out from your competitors. Your services and products could be the best, but unless you have a compelling heading or caption to draw customers in, they could scroll on by.
Consider your customer, use their language and phrasing to engage them. You may want to write out more than one heading out to consider which is most appealing and eye-catching before pressing the publish button.

Offer Variety Of Content

Not only will variety in social media channels boost your exposure but it is also worth considering once you’ve got your customers to your site, how to maximize their visit. Think about your content and your clients. In today’s world, a lot more customers buy and appoint services through their mobile devices whilst out on the move. With this in mind, it is important to ensure you have a mixture of content to cover all bases. Include short and snappy articles, blog posts, videos, photos as well as longer content articles.

Link Internally

Using internal links on your site. That way you can guide customers to other services or products they may be interested in, which they were unaware of, or link to reviews and feedback confirming how wonderful your product or services is.

Have Evergreen Content

There possibly will be times when you focus on an upcoming holiday or occasion as a driving force to get traffic to your website however it is vital that you can maintain a steady stream of traffic for the rest of the year.
It is recommended to use ‘evergreen’ content available that will always be relevant and will continue to attract that footfall.

Examples of evergreen content would be how-to guides, product reviews and answers to frequently asked questions.

Include List Posts

Articles with numbers in the title such as ‘10 ….’ act as a good way to draw attention. By having a number in amongst words it makes it stand out and eye-catching, which will draw in more click-throughs to your website.
These aren’t always the best types of content to build regular viewers/customers – so this is where those internal links to other articles can help – but they offer a great alternative way to drive the traffic to your cyber front door.

Have A Plan In Place

Like all things business we have to work hard to get the results. Driving traffic to your website is no different. It takes hard work and dedication, along with the ability to multitask planing your content, advertising, social media presence along as with the day to day tasks needed within your business or brand. So, it is always a good idea to generate a plan. Plan out your what you are going to post on social media and site or sites you will be using. Plan any new content you’ll be releasing and how you plan to advertise it.
You can get specialize content calenders to help you with this so you’re releasing all your content in a logical order.

Repurpose Your Content

You might be debating how much more work you’ll be taking it but it will pay out in the end and like anything new you’ll find you get quicker at this the more it is implemented. One way to help keep times down is to revamp and repurpose older content in different formats. You might have some amazing older content in your locker, so dig it out and reuse this content in a YouTube video, for example, a Video Pin on Pinterest.
By doing this you are maximizing the amount of value you are getting out of one piece of content.

Email Marketing

With the majority of the population having email, email marketing is a great way to drive traffic and to keep you and brand in your customers’ minds. All you need to do to benefit from this to get customers to sign up. There are many ways to do this, some sites use pop up boxes for this, others have a ‘subscribe here’ open on their side bar. All you have to do, is come up with a compelling reason that they need to sign up and subscribe now.

Once subscribed you’ll be able to communicate directly with your customers. For new subscribers, you can send a welcome email series out to them. This will allow you to make a good impression and allow your customers a ‘get to know you and what your brand or business is all about’. So remember, this is your opportunity to make a good impression.
so keep them notified of all new services, product and valuable content you’ve created.

Within the body of these emails you can also include your social media links and start the process of building yourself ‘super fans’ that follow you across of media channels.

With all of these suggestions, it is worth completing research in advance as there are numerous sites and technologies available to assist and make these steps easier to achieve. If that fails there are also companies out there that strategies and support in different fields that you could outsource too.

Why Online Reputation Management Is Essential In 2021

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StrategyDriven Online Marketing and Website Development Article |Reputation Management|Why Online Reputation Management Is Essential In 2021The past year has seen our world truly catapulted into the digital era, thanks to the coronavirus pandemic. Online shopping for groceries, clothes and other essentials has become more prevalent than ever, and remote working with the help of technology is more widespread increasingly widespread.

Most businesses these days have an online presence, whether that is an e-commerce store or social media accounts, to grow their brand recognition. The internet also allows consumers to provide feedback on your goods or services and have the potential to be viewed by thousands of consumers.

The feedback that your business gets online is crucial to how people see you and your company. No business can forgo this in 2021. Fortunately, there are ways that you can manage your online reputation to ensure that it remains positive and a true reflection of your business.

What Is Your Online Reputation?

Your online reputation is made up of reviews and feedback from customers online. It is also impacted by the content you put out and interactions you have on social media sites like Twitter, Instagram and Facebook. There are many moving parts that contribute to a business’s overall online reputation. Given that the reviews on sites like Google and Trustpilot are often beyond your control, it can be challenging for a company to ensure that its online reputation remains stellar.

Fortunately, there are a number of tools available to help businesses manage and improve their online reputation. You could consider using a combination of these tools to decide which works best for you.

Review Your Online Reputation

The first step to a positive online reputation is to review what is being said about you online. You can do this simply by searching for your business on Google and seeing what kind of results appear.

Regularly monitoring what is being said about you online will help ensure that you can clearly see where your business’s positive and negative feedback is coming from. It may take some time, but you should do your best to review all of the feedback you can find on as many review sites as possible. Make notes of criticism and praise to see if they have any common themes. Learning from criticism, not silencing it, is essential for a positive online reputation.

Stay In The Know

You will need to take steps to know what is being said about your business in the long-term. There are many places online that you may need to keep track of to ensure you are in the loop and up to date on business feedback. You could consider making use of tools like Google Alert. This tool allows you to set specific search term alerts that will notify you when anything mentioning these terms comes up in searches. This can be an excellent way to ensure you are notified of any criticism or negative reviews as soon as possible and puts you in an ideal position to respond promptly.

Decide What You Want Your Reputation To Be

It can help when considering online reputation management to have an idea of what you want your online reputation to look like. For instance, do you want to be seen as experts, as a fun company or down to earth? Take some time to consider how you want to be perceived online, and then make a plan of how you will make that a reality.

Ensure That You Have Control Over Your Online Branding

It would help if you ensure that you have control over any domain names related to your business. Ideally, you should do this as soon as you form a company to protect your brand and ensure that you have access to all domain names you may need in the future.

It is worth securing domain names even on social media sites you don’t envision yourself using. This can ensure that no one else can use them. Third parties using domain names associated with your business can sully the water and create confusion among consumers. It also prevents any potential nefarious activity from being posted under the name of your business.

Get Noticed

You need to be noticed if you want to grow your online reputation. Having little online chatter about your business can often be as off-putting to potential customers as pages and pages of negative reviews.

To gain an online reputation, you will need to focus on reviews and ensuring that they are positive as much as possible. There are many ways to do this, including sending follow-up emails to ask customers to rate their experience and requesting reviews on social media.

You can also use specialist services and tools that can help to cultivate and grow positive reviews. Online review management is an essential service for any business wanting to get noticed among the crowd of today’s digital landscape. If you’d like to know more about the resources available, you can see this tool for an idea of the quality of services out there. Signpost is an industry leader in online review management and is ideal for helping your business gain the recognition it deserves.

Addressing Criticism

Criticism is a natural part of operating in business. You will never be able to satisfy every customer fully, and sometimes mistakes are made. The important thing is not to ignore or try to hide criticism but instead address it head-on. You should do your best to be open and honest when discussing criticism online and provide clear answers to any questions raised.

You can use online criticism as a way to show consumers that you are learning and growing. Demonstrating that you are taking criticism on board will show them that their feedback matters to them and will show you in a better light. Never respond to customer complaints in the heat of the moment. What goes online seldom can be removed permanently, so your response will be there to be read by anyone searching for your business in the future, so you should ensure that it is calm and measured.

Gaining Credibility And Trust

Credibility is essential to any business’s success, and this is particularly true for companies operating online. People entering brick and mortar shops know the person they are dealing with because they can see them face to face. This is not the case online, so you will need to take other measures to gain consumers’ trust and show that you are a credible and reliable business to deal with.

A great way to gain credibility is to show that you have the endorsement of other trusted entities. This could be by displaying accreditation or trustmarks from well-known organizations such as McAfee or PayPal. Trustmarks are given to businesses that pass specific criteria with the provider, so having these displayed on your website or social media profiles can help to instill trust with consumers.

Credibility and trust are crucial factors that customer use to decide if they are willing to purchase a product. You should do what you can to promote your credibility and trustworthiness, which will help to ensure business success.

Content

Content is crucial to business success in 2021. It is one of the best ways to get your brand noticed and ensure that you rank highly in search engines. Content is also a fantastic way to allow your audience and potential customer to get to know you and your business, enabling them to effectively engage and connect with you.

You should ensure that the content you put out is high quality and consistent with your company’s overall tone. It should be relevant and engaging to your target audience. For instance, if your target demographic is teenage girls, you will need an entirely different tone than if you are producing content aimed at middle-aged mechanics.

It would be best if you tried to have a broad range of content for customers to consume. This should include blog posts, photos, videos and tutorials, depending on the products or services your business provides.

Social Media

Social media can be an excellent way to grow your online reputation. This should be approached with caution, however, as social media users can be notoriously fickle. It can be hard to predict the response to social media campaigns, and for as many positive viral corporate Tweets, there are many more negatively received posts.

Social media interactions should always be polite, friendly and straightforward. Depending on your business’s size and resources, you could consider employing someone to be dedicated to social media outreach. If you decide to do this, you should ensure that this person or team knows how you wish your business to be perceived and fully understand the tone that they should approach social media interactions with. You can use humor in your social media interactions, but it should be done carefully and never at a prospective customer’s expense.

Use Partnerships

As with the use of accreditation and trustmarks, you could consider making strategic partnerships as an excellent way to promote and manage your online reputation. There are many options to choose from when considering a partnership, and who you choose will largely depend on your business and target demographic.

Partnering with influencers can be a great place to start. Influencers are social media users with large followings that use this fanbase to promote and discuss products and services. The most well-known influencers are for beauty, fashion and tech, but there are also influencers that specialize in science, sports and almost any topic you can think of.

Experts are another excellent option for business partnerships. The backing of an expert in your business’s industry can do a lot to increase trust in your brand among consumers.

Continuous Improvement

Changing, growing and improving is crucial for any business to succeed. Focusing your attention on your online reputation can help to foster innovation and bring new ideas to the table. Online feedback is an invaluable tool in business growth and development, and when used well, can ensure that you remain at the top of your game.

It could help to take note of the various criticisms or less positive feedback that you get. You can evaluate these and see if there are any ways that you can change the way your business operates or make improvements to your products. For instance, if you receive a lot of less positive feedback about a specific feature or part of a product, you can take this on board and make improvements.

Recruitment

Another advantage of good online reputation management is that having a positive reputation will make your company a highly attractive place to work for potential candidates.

For many job hunters, the first thing they do when considering a role is to do a Google search of the company. Like potential customers, you will want the results to be positive if you are to attract the best talent.

The best talent is crucial for the success of any business, and showcasing an excellent online reputation can be a vital deciding factor for many candidates. You should ensure that your online presence shines, not only to attract customers but also the best and brightest minds that can help you grow and prosper.

Conclusion

A business’s online reputation is crucial to its success in 2021. The online arena is increasingly crowded, with different companies vying for the attention of consumers. An excellent online reputation is vital to ensure that you stand out among the pack. There are many steps that you can take to manage and optimize your business reputation and ensure that it is healthy and positive.

A clear policy for your tone online is crucial to ensuring that you gain a positive online reputation. You should also ensure that you address criticism calmly, professionally and politely. Where possible, showing that you have learned from customer feedback can do a lot to ensure an excellent online reputation.

It may help to enlist the services of professional online reputation management organizations. This can ensure that your online reputation is in the best hands and that you have the advantage of their knowledge and expertise to grow your reputation. If you decide to use professionals, you should ensure that you do your research and choose a company that can provide you with the best chances of success.

Determining Your Objectives In Digital Marketing

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StrategyDriven Online Marketing and Website Development Article | Determining Your Objectives In Digital MarketingThe world of digital marketing is full of terms, some that may sound completely alien to those who are not used to the jargon of this world (such as, for example, KPI). Others may come from everyday language. If you personally saw a phrase like “SEO Austin,” you would know right away that it has something to do with digital marketing. However, you may think everyone knows what they mean, but many people don’t really understand it completely. This can lead not only to misunderstandings in conversation, but also totally wrong communication policies. That is why today, we want to talk about the differences between the concepts of objectives, strategy and tactics.

Quantitative Objectives

The first thing to be clear about is the objectives. There are two main types of objectives; the first is ‘quantitative objectives.’ Quantitative objectives are always measurable since, as their name indicates, they are set in quantities.

  • Increase our blog traffic by 20%
  • Increase web traffic by 100,000 visits per month
  • Get 1000 followers per month on Twitter
  • Make 200 monthly conversions
  • Increase 25% in annual sales

Qualitative Objectives

Qualitative objectives are more subjective and therefore more complicated to measure. Whenever possible, set quantitative objectives (since they are easier to measure) and use qualitative ones in a complementary way.

For example:

  • Improve public perception of our brand
  • Increase brand awareness on social media
  • Improve the image of our product or service

Establishing Objectives

It is essential, to establish our objectives, to have a great knowledge of your business and its environment (the market, the potential client, and the competition). For this, it is essential to carry out an internal and external analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis).

Smart Goals

These objectives should be divided into small intermediate goals, which are known as SMART goals.

Specific: clear and concrete, all members of the team must understand and be on the same page.

Measurable: it has to be measurable, even qualitative ones. If it can’t be measured, it can’t be reached.

Achievable: if we set ourselves an unreachable goal, the team may fall into frustration.

Realistic: in addition to being achievable, it must be realistic with the means at your disposal and considering the current situation of your company.

Timely (limited in time): you have to set a deadline to reach them.

For example, if you want to reach 30,000 visits to your store per year, they could be divided into 10,000 each quarter. This makes it easier to evaluate the results and maintain or correct the course if necessary.

Conclusion

When you work with SEO and marketing professionals like MOTOZA Digital Marketing, objectives are essential to control and measure both strategy and tactical actions and allow you to achieve larger goals. For this reason, it is vital to define short, medium, and long-term objectives.

What Is The Role Of SEO In Getting Top Page Ranking?

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StrategyDriven Online Marketing and Website Development Article |Top Page Ranking|What Is The Role Of SEO In Getting Top Page Ranking?There is continuous competition among different pages online to get a higher page ranking. Different strategies are applied every day after some crucial changes only to get a higher rank than the competitor in the online marketplace.

Those working on their website for a very long period are well known for the SEO and its strategies, due to which they are ranking higher consistently, but newcomers face the issue.

They keep on thinking that the possible reason is that their page is unable to rank. To such people, the answer is SEO. The element missing in their online campaign is the SEO, a.k.a. Search Engine Optimization.

It is important that if you want to rank the website, then it should be properly optimized. If you cannot optimize it, it will be nearly impossible for you to rank your website.

If we take an overview, search engine optimization is just making some changes to your website to increase its visibility and ranking. If we see its importance, it plays an important role in the blog and business ranking online.

Some of the roles are described below in detail.

It Bring The Organic Traffic To The Website

The very first role of the optimization is to bring organic traffic to the website. If a person is looking for some organic growth and wants that their webpage gets some traffic automatically without sending any money, they should go for SEO.

Now there must be a question in your mind that SEO will increase the organic traffic reach, then the answer to this is simple. When a person inserts some keywords in their website as part of SEO, people will search from those words you have inserted in your website.

As they will search than Google start doing its work and see over millions of website. The pages where Google sees the same word as the visitor searched are shown in the Search Engine Result Page. That is why it is said that if your webpage is optimized, then there are high chances that your page shows up on the first page of SERP.

Due To SEO Crawler Will Be Able To Notice The Page Better

The crawler is the device that is used by Google to search among millions of websites published. It is a very simple concept that when a person searches online, then there are many websites out of which the crawler has to find the best content. Now the crawler has categorized the website. It will always ignore the website that has not done its proper SEO. If it is not done, how can good material be expected from such a website?

If your page has informative information, then it is also a waste as the crawler will not read it. It will select some page that has done its proper SEO no matter its information is as good as yours or not. That is why it is important to set it accordingly if you want your page to be noticed by a crawler.

Helps In Proper Advertisement

If you want to advertise your page, you must do SEO of your website; otherwise, the money you are about to invest will waste. People will invest money in advertisement copy but forget that they have to land the customer at their blog at last. That is why if the it is not good, then your first impression will not matter.

That is why it is said that if you want to advertise, get the SEO done first. It will work like a funnel, and every step needs to be smooth in the transition of advertisement to making that viewer a customer in which optimization of blog in the middle portion. You will notice the difference in return on investment with and without the SEO of the website.

It Plays A Major Role In Search Advertisement Ranking

All the marketers must be very well aware that when a page is willing to run a search advertisement, only the money paid is not important. With the bid, they place the score of the page must be high. If the score is low, then if you place a higher bid, you will not get the first position in search advertisement.

That is why to improve the score of the website; there is a requirement for proper SEO. You can contact the Just SEO company to get the optimization done. Now the website’s score will increase, and you will notice that you will get a good position with less money.

It Will Improve The Working Of Your Backlinks

The performance of the backlinks that you form on other websites is also dependable on the SEO that you will do. When you do the off-page SEO, then you add the backlinks to other websites. Now people will come to your website from the third party website. Now there can be two scenarios:-

  • If you have done the proper SEO, then the person who came will become your customer and regularly visit your blog afterward. He will notice that you have done some great work on your blog and are adding value to their life, which is very important for the page’s ranking.The second scenario can be that after reading the backlink article, they get impressed and come to your website. Now, if the optimization is not done, then there will no mean of impression. It will ruin, and they will jump off, due to which the ranking of the site decreases.

Now it is your choice that which is the way you want to chooses for your site. But if you are smart enough, then you should go for the option of SEO. All you need to do is discuss the requirements and goals of yours from the online blog with the service provider, and they will help you make a strategy. After that, you will notice that how the rank of the it will boost up.