How SMEs Can Step up Their eCommerce Game

In today’s world, there is a huge demand for online shopping. Rather than going into a physical store to shop, more and more people are choosing to make purchases online, which is why now is the best time to start an eCommerce business. From retail stores with an online presence to full-on e-stores with goods available online only, there are plenty of ways enterprising business owners can cash in on the ever-growing trend. With the right business plan and a bit of know-how, SMEs can capitalize on this trend and generate more income. Here are a few top tips to help you step up your eCommerce game.

Place Focus on Visual Branding

It doesn’t matter what industry you find yourself in or whether you sell a service or a product, all company’s need to focus on creating an effective brand. In particular, visual branding can help you communicate your company’s personality and attract your target audience. An attractive, memorable logo with a catchy slogan can help your business go further. While the colors, font, and typography you choose can help your brand stick in consumers’ minds. With stiff competition, strong visual branding can help your business stand out from the crowd and make a lasting impression.

Build an Engaging E-Store

A professional-looking online shop that engages the consumer is a must for eCommerce businesses. It only takes a typo or a bad description to repel potential consumers. Furthermore, your business website needs to be quick to load and easy to navigate. In addition to engaging, well-written content, efficient user experience can help turn site visitors into paying customers. For a website that ticks every single box, make sure you employ an expert in software development. Scrum Launch is made up of a team of experts who have experience in product innovation, marketing automation, and software development. They even provide training in web development in Ukraine for budding developers. These talented developers are then well-equipped to help you build a high-quality, scalable e-store.

Prioritize Delivery Time

Studies show that delivery time is a top priority for many online shoppers. In fact, approximately 87 percent of consumers pinpoint shipping speed as a deciding factor before making a second purchase from an eCommerce company. In addition, 47 percent of consumers are willing to pay more for faster shipping speeds, while 67 percent of consumers would fork out for same-day delivery if they need an item to arrive before a specific date. Placing focus on transport and logistics could impact the number of people who choose to shop with you again and improve the overall buying experience for customers.

Effective Customer Communication Tools

Good customer service can greatly increase the number of customers who return to your online store. At the same time, if you only give bad customer service, it will not only repel existing customers, but it can also ruin your reputation as an online retailer. Effective communication tools, such as email automation and chatbots, can help you streamline your communication, sales, and customer service processes.