LinkedIn is the most organic social network for B2B businesses. Therefore, business owners readily use LinkedIn ads to target decision-makers and make sales. Although social media ads are promising, not everyone gets their desired results. Usually, this results from a missing mark on critical factors, including audience, visuals, and messaging. This is why businesses work with B2B LinkedIn agency for expert help in getting better results.
This article discusses five ways you can maximize your LinkedIn ads strategies, especially if you are doing a DIY LinkedIn Ads setup and management.
5 Hacks For Maximizing Your LinkedIn Ads
1. Defining Your Target Audience
LinkedIn ads with proper targeting deliver effective results just like other paid advertising. A question that pops to mind is, how can you target the right audience? Identifying your target audience can significantly improve your marketing strategy.
When setting your LinkedIn ads targeting, consider professional interests, job titles, industry focus, education, and location. Afterward, you can use filters like industry, seniority, and job title to narrow your audience.
Defining your Target Audience helps provide solutions to decision-makers that most likely will take action through your ads. After narrowing your audience, the next step is to identify the LinkedIn groups they most likely spend their time on. Afterward, include such groups in your search parameters.
2. Selecting the Right Visuals
The human brain processes images about 60,000 times faster than text. Visuals, including photos and videos, are essential in LinkedIn ads. Fortunately, there are various text and visuals features that can enable businesses to craft the perfect ad. In addition, LinkedIn does not limit the text performance compared to other social media platforms
Studies show that LinkedIn ads containing larger, bold text have higher conversions. When creating your ad, you can add colorful, bold background to your graphic and a call to action of about four to five words. In addition, you can capture your audience’s attention by adding catchy photos and short videos to your ads. The most important thing to note is that using eye-catching content in your ad is more important than the visual because only eye-catching content can make users stop scrolling.
3. Crafting A Proper Message
Selling your product via LinkedIn ads may not produce the desired results. Your focus should be on solving a specific problem. Most businesses use blogs and eBooks to educate audiences while drawing their attention back to a website. This type of content helps with starting conversations on LinkedIn and collecting prospects email addresses for further discussion in a private environment
Furthermore, it is best to ensure that your visuals and messages work hand in hand. In this case, creating an objective regarding texts and visuals helps. Afterward, you can craft your ad. A defined purpose ensures that your ad copy and visuals are delivering the same message.
Keep in mind that you can’t create the perfect LinkedIn ad overnight. Although you have to understand your audience to create an engaging ad, it is more important to ensure that such ads fit your overall marketing strategy goals. Also, regardless of the channels you are using, all your content should pass the same message.
4. Nurturing Leads with Follow-up Email Automation
Sometimes clocks on a LinkedIn ad do not convert immediately. Therefore, you should aim at nurturing leads via email once a lead opts in. You can schedule the first emails to be sent an hour or a day after resource delivery.
Automating a natural sales process rather than hard-selling should be a primary focus. It is best to open up communication channels just as you would in a sales conversion. In this regard, it is best to ask your prospects questions regarding their businesses. Pertinent questions include the type of businesses they work with, the number of stores they manage, and the number of salespeople in their showroom.
Your leads are the prospects that respond to your messages. After creating your content, setting up your landing page funnel, and email automation, you are ready to target your audience.
5. Monitoring And Analyzing Ad Performance
The metrics you monitor are primarily dependent on your campaign goals. Monitoring clicks, impressions, average engagement, and click-through rates are necessary if your campaign goal is to gather views and interest. However, monitoring conversion rates and their corresponding costs are essential for campaign goals that involve driving leads.
You can monitor other factors to increase ads performance, including checking if the CPA is within target, identifying top-performing campaigns, and checking if you are targeting users in the right industry.
We can help!
If your marketing strategies are not giving you the best results, it is time to contact a LinkedIn ads agency. Professionals can utilize their experience in efficiently maximizing LinkedIn ads. At Getuplead, we are experts at creating awareness and increasing traffic and leads.
Reach out today!