Reasons Why Your Business Needs to Use Video

Do you know that over 500 million videos are watched every day on YouTube?

Currently, one of the most effective tools to push your brand, generate a skyrocketing ROI, and increase sales is video.

Clearly, you could be missing out on a huge number of customers if you are not using video in your business.  Without high-quality videos, your sales, brand, and leads will keep frustrating you. This is why every business, regardless of size, needs to have video content.

Keep reading to find out why you should use video in your business.

Videos rank well in search engines

Videos appear in 70% of the top search results. Hence, using video comes with huge SEO benefits.

There would be no point in publishing anything online if no one sees it, right? Search engines prioritize high-quality and relevant videos and rank them higher than plain articles. With an optimized video, you can be sure that a lot of online users will see you.

Video is more memorable than written content

The online world is full of marketing messages that get stuffed in there every day. Chances are, you can’t remember most of them.

How about a commercial video?

You likely remember quite a few of them. This is what video does. While you can ignore or forget the written text, you are less likely to forget a good video.

Videos are more personal

Your brand is not a static strategy on paper; it must be brought to life. It must ooze personality too.

While you can inject some personality into your written brand copies, a video does more than that.

It builds an instant authentic connection with your audience.  Videos allow your audience to know you more, connect and relate with you on a more emotional level. As you can guess, you are likely to gain more customers when they like your personality and trust your brand.

Boosts brand credibility

Users trust customer testimonials more than statements from the brand. This is why customer testimonials are a great marketing strategy. They boost your credibility and lead to higher conversions.

Well-thought-of, strategic customer testimonials win visitors over and turn them into customers.

While written testimonials are better than no testimonials at all, video testimonials do the job sufficiently.

Video is popular

Regardless of the social site you use, videos will be the dominating content. Considering the insanely high number of social media users, imagine how many people would see your video.

By posting a video online, you are exposing your brand to millions of users. Better yet, videos are sharable. According to HubSpot, 92% of mobile video audience shares videos. This means that it would be shared to millions of internet users if your video was to go viral.

Clearly, your business would greatly benefit if your videos were to be shared. You can get video experts such as video production company in Toronto to do the magic for you.

Videos are mobile-friendly

Almost everyone owns a phone now. As you can guess, people watch a lot of videos on their devices.  Research shows that more customers are using their mobile phones to search and make purchases. Hence, videos are the best strategy to reach this audience.