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7 ways entrepreneurs can use video for their new business

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StrategyDriven Online Marketing and Website Development Article |Video for new business|7 ways entrepreneurs can use video for their new businessIf you’re an entrepreneur, there’s a good chance you’re always looking for new ways to promote your business. And what better way to do that than to make a video?

Video is one of the most powerful marketing tools available, and it’s only getting more popular. Unlike text, which the brain’s language processing centre reads, video engages both the left and right hemispheres of the brain. The left hemisphere processes verbal information while the right hemisphere processes nonverbal information such as images, colors, and movement.

In addition to engaging more of the brain, the video has several other advantages over traditional marketing methods.

Video is more likely to be shared than text or images, making it an excellent way to build brand awareness and reach new audiences. Video is also more engaging than text alone, making viewers more likely to remember your message.

It is an excellent way to connect with customers and promote products or services and can be used to create brand awareness, show off company culture, or even entertain.

All in all, video can be a powerful marketing tool that helps you reach new audiences and achieve your business goals. That’s why ensuring you’re using video the right way for your business is important.

7 Ways Entrepreneurs Can Use Video For Their New Business

Use Video to Introduce Yourself and Your Business

If you don’t enjoy the idea of being in front of a camera, the good news is that you don’t have to be an on-camera pro to make videos that will help promote your business!

An easy way to use video is to create a short introduction to yourself and your company. This can be a great way to connect with potential customers and give them a sense of who you are and what you do.

Here are some tips for creating an effective video introduction:

  • Keep it short and sweet: Your video should be no more than two minutes long – any longer, and you risk losing your viewer’s attention
  • Focus on your message: Keep your message about yourself and your business clear and concise
  • Be natural: Don’t try to be someone you’re not. Be authentic and let your personality shine through
  • Smile: This may seem like a small thing, but it makes a big difference as smiling conveys warmth and approachability, both of which are important when you’re trying to connect with potential customers

Use Video To Show Off Your Products Or Services

A video is a great option if you’re looking for ways to show off your products or services. You can create a promo video to give potential customers a tour of your facilities, show off your products in action, or even just introduce yourself and your team.

There are a few things to keep in mind when creating a promo video for your business:

  • Use strong visuals: People are more likely to remember what they see than what they hear, so make sure your video is visually engaging
  • Make it easy to share: include social sharing buttons on your video page or make sure the video file can be easily emailed or downloaded
  • Use an attention-grabbing thumbnail image: This will be the first thing people see when they come across your video, so make sure it’s something that will grab their attention and make them want to watch

Use Videos To Create Tutorial Videos Or How-Tos

Creating a tutorial video is a great way to show off your knowledge and skills while helping others learn something new. There are many different ways to make this type of video, and it is one of the best ways to ensure that your tutorials are clear and easy to follow.

Here are some tips on how to use video to create great tutorial videos:

  • Plan your video before you start recording: This will help you ensure that you cover all of the necessary information and that your video flows smoothly
  • Use a quality microphone and camera: This will help improve the audio and visual quality of your video, making it more enjoyable for viewers to watch
  • Edit your video carefully: This will help remove any unnecessary footage and make sure that your video is clear and concise
  • Add background music or sound effects: This can help set the mood for your video and make it more engaging for viewers

Use Video To Share Customer Testimonials

It means a lot when customers give positive feedback about your product or service. But when that feedback is shared as a video testimonial, it can have an even greater impact on your business.
There are several benefits to using video to share customer testimonials:

  • It allows you to showcase your products or services in use to your potential customers
  • A video testimonial is more personal than written feedback and can be more persuasive
  • Videos can be shared easily online and are more likely to be watched than reading
  • Customer testimonials add social proof to your marketing efforts and help build trust with potential customers
  • Video testimonials can be used again and again, giving you a long-term asset to promote your business

Use Video To Announce Special Events Or Promotions

Video is an extremely powerful medium that can capture attention and convey emotion in a way that text and images cannot match. When done well, a video announcement can grab people’s attention and get them excited about what’s coming.
By releasing a short teaser video in advance, you can generate a lot of excitement and interest that will carry over into the actual event or promotion itself.

It is also an excellent tool for post-event or post-promotion follow-up. By making a recap video after the fact, you can keep the momentum going and ensure that people stay engaged with your brand.

Reaches A Wide Audience

Video is one of the most popular forms of content on the internet. By creating engaging and informative content, businesses can attract new customers and build trust with existing ones.
They can be shared easily across social media platforms, email, and website pages, making them an ideal tool for marketing and communication.

Video Allows Entrepreneurs To Add A Personal Touch To The Announcement

Video is a powerful medium to help entrepreneurs add a personal touch to their announcements. By including a video in their announcement, entrepreneurs can introduce themselves and their business in a more personal and engaging way than text alone.
Including a video in your announcement can also be a great way to build interest and excitement about your business. You can generate buzz and get people talking about your business by giving people a glimpse of what you do and who you are.

Conclusion

Overall, video is an extremely powerful marketing tool that can help new entrepreneurs achieve their goals in several ways. If you’re not already using video for your new business, now is the time to start.

Social Media Marketing: The Effectiveness and How to Generate More Leads

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StrategyDriven Online Marketing and Website Development Article |Social Media Marketing|Social Media Marketing: The Effectiveness and How to Generate More LeadsBusinesses have been using social media marketing for a while now with mixed results. Some businesses find it to be very effective in generating leads, while others find that it doesn’t really do much for them. So, what’s the deal? Is social media marketing worth your time and effort? This blog post will explore the effectiveness of social media marketing and how you can generate more leads from it.

There’s no doubt that social media marketing can be effective if done correctly. In fact, a recent study by HubSpot found that social media is one of the top three most effective lead generation tactics. That being said, simply having a presence on social media isn’t enough. You need to actively engage with your audience and create content that they will find valuable. If you can do this, then you will start to see more leads come in from your social media marketing efforts.

So, how can you generate more leads from social media marketing?

1) Use targeted ads:

Running ads on social media is a great way to reach more people with your message. However, simply running ads is not enough. It would help if you ensured that your ads targeted the right audience. For example, if you sell products for businesses, you would want to target your ads to people working in businesses. You can use the targeting options on each social media platform to ensure that your ads are shown to the right people.

2) Engage with your audience:

As mentioned above, having a social media presence is not enough. You need to actively engage with your audience if you want to generate more leads. This means responding to comments and questions, sharing interesting content, and overall just being active on social media. The more engaged you are, the more likely people will notice your business and eventually become leads.

3) Use social media to drive traffic to your website:

Your website should be the central hub of your online presence. From your website, you can collect leads and sell products or services. Make sure that you’re driving traffic to your website from your social media accounts. You can include links to your website in your posts and bio, run ads that link to your website, and use call-to-actions on your social media posts.

4) Get in touch with a professional:

If you’re serious about generating leads from social media marketing, then you may want to get in touch with a marketing consultant like Chris Boggs. Professionals like Boggs can help you create a social media marketing strategy that is tailored to your business and audience. Then, with a professional’s help, you can maximize the effectiveness of your social media marketing and start seeing more leads come in.

5) Try a lead generation tool:

Several lead generation tools are available that can help you generate leads from social media. These tools allow you to capture leads from your social media followers and turn them into customers. Some popular lead generation tools include LeadPages, OptinMonster, and HubSpot’s Lead Flow tool.

Social media marketing can be an effective way to generate leads for your business. If you can do this, then you will start to see more leads come in from your social media marketing efforts. Try using some of the tips above to get more out of your social media marketing and generate more leads for your business.

How Does a Smart TV Get Ads to the Right People

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StrategyDriven Online Marketing and Website Development Article |Smart TV ads|How Does a Smart TV Get Ads to the Right PeopleNew technology, including devices such as smart TVs, has opened a world of possibilities. Do you want to embrace new opportunities for the betterment of your business? Then you’ll have to keep up with the latest ways to advertise—including automatic content recognition, or ACR for short. So, what does automatic content recognition mean? And how can it be an advantage for your business advertising? Read on to learn more.

Why Use Smart TVs?

Most homeowners these days have upgraded their TVs, especially in the age of content streaming. In the year from 2018 to 2019 alone, ownership of smart TVs went up about 10 percent. With more and more smart TVs in homes, this makes automatic content recognition great for reaching many consumers.

What Is Automatic Content Recognition?

If you’ve never heard the term automatic content recognition before, you’re not alone. While it’s been around for some time, widespread awareness is just beginning.

Automatic content recognition is built into many smart TVs. While it’s not in all of them, more and more ACR-enabled smart TVs are being put out on the market. Most smart TVs, including from popular brands such as Samsung and Vizio, are likely to be ACR enabled.

Two types of automatic content recognition are used to track and provide the data advertisers want. They are broken into audio-based and visual-based ACR. These two categories are also known as acoustic and video fingerprinting.

Audio-based ACR and visual-based ACR essentially provide a way to see and hear what an individual is playing on their smart TV.

The audio signal can come from a tune, song, or frequency, while a video signal can be short clips or stills.

How Does ACR Work?

The process starts when an audio and/or visual signal is captured by the smart TV. This signal is just a snippet instead of a whole program. Once the signal is captured, it’s time to find its match. This is achieved through a wide reference library, which includes existing content snippets from all sorts of television programs, movies, and ads. Once a match is made, the content is identified and recognized.

This isn’t limited to live TV viewing either. ACR also works with on-demand viewing, video games, and devices plugged into an ACR-enabled smart TV, such as a Blu-ray player.

What Data Is Gathered Through ACR?

ACR shows a lot of helpful information to advertisers.

To start, it can determine on what platform an ad was played, such as live TV, video on demand, or a connected device.

Another type of information gained through ACR is the demographic of the viewer, including their IP addresses, email addresses, and/or street addresses.

This data can show the viewing habits of the smart TV’s owner, such as the times they watch their devices, how much or how little they channel surf, the type of content they watch, if they view ads and/or content in their entirety or skip or don’t finish viewing, or how long they typically watch a smart TV for.

As you can see, ACR data gives a good picture of individual smart TV viewers. So how can you use that to your business’s advantage?

How Can Businesses Use ACR Data to Find the Right People?

Automatic content recognition is another evolution of the targeted-based approach to advertising that has become very popular in recent years. The data gathered is very helpful for targeting specific groups.

The improved targeting of ACR takes into consideration things like viewing timeframes and the media watched. This is one of the ways it helps you target very specific groups.

ACR allows for frequency optimization, which ensures ads are shown at the best times and rates. Your business’s ads will reach as many viewers as possible.

Another way ACR allows your business’s ads to be viewed by more specific—and ideally targeted—groups is through reach control. Do you want to reach different people this time? The control allows you to skip households you’ve already targeted. Or are you interested in getting your ads across to loyal customers? Reach control helps with that too.

ACR data also helps measure viewership and ad performance. This includes measuring the overlap between who saw the ad while watching live TV versus streaming. It can also target ads to viewers when they’re on other devices, such as a laptop or smartphone, instead of their smart TV.

ACR data can even make sure an individual only sees the ads a certain number of times a week. That way, they’re aware of your business but not so oversaturated with ads that they refuse to consider you because they’re annoyed.
You can also work the data you’ve received from ACR into your actual ad campaigns—yet another targeting method.

Put simply, by taking advantage of this technology, ads for your business will be seen by the type of people who would buy what you’re selling.

Why Should a Business Owner Trust ACR’s Effectiveness?

The proof of ACR’s success in advertising doesn’t lie. Businesses have found that, in addition to driving up online traffic, ACR also brings new customers in-store or on location.

Technology is ever-evolving at a faster and faster rate. Sometimes, advertisers can tell when certain developments are no more than a passing trend. However, many advertising and marketing agencies have reshaped their approaches based on the success of ACR.
By using the helpful data received by ACR, marketers for your business can make better, more informed decisions about TV advertisements. It’s proved to be precise and accurate. So why not try it and see how well your business’ ads can reach the right people? Turn to us at Digital Marketing Group. We’ll devise the perfect strategy so you can start reaping the benefits of ACR.

We make it our mission to keep up with the latest developments in technology and digital media. This includes automatic content recognition, the metaverse, and so much more. When you work with us to market your business, you can trust you’re getting a head start. We’ll help you reach an audience you may not have known was possible. Find more information about Digital Marketing Group on our website.

Google Ads: 5 Mistakes Beginners Often Make

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StrategyDriven Online Marketing and Website Development Article |Google Ads|Google Ads: 5 Mistakes Beginners Often MakeUsing Google ads for the first time can be a bit of a baptism of fire. Mistakes can be very costly and leave a large hole in your marketing budget for very little return.

The rewards are there if you know how to get them. Using a Google ads specialist, for instance, will ensure that you don’t make any rookie errors and get the best return on your investment in terms of driving traffic to your site and winning new customers.

Here is a look at some of the classic mistakes that are often made when you are unfamiliar with how to get the best out of Google ads.

Understand how to set your budget correctly

The way that Google works seems straightforward when it comes to setting a daily and monthly budget spend but it can be all too easy to overspend.

The confusion comes from the fact that you enter a daily limit for your marketing budget but could end up almost doubling that figure. The reason for this is down to the fact that Google averages out your spending over 30 days.

A good way of budgeting accurately would be to use an account spending limit. That way you know that you will have a better chance of avoiding an overspend scenario.

Learn about pinning

A lot of Google ads newbies tend to pin every headline and description response. The problem with that is it does not give Google the flexibility it needs to combine your assets in a variety of different ways.

Aim to only pin the most important descriptions and headlines that you want to be included in your ad copy.

Make sure you exclude display network

When you are setting up your search campaign it is essential that you omit the Display Network option and opt for a separate Display Campaign instead.

The reason for doing this is that it gives you much better attribution. This allows you to get more informative insights into the effectiveness of each campaign.

Don’t be tempted by auto-applied recommendations

Google Ads has started selling its ad performance recommendations. These operate without human intervention and do not give you the results and performance you might be expecting.

The best approach is to opt out of this and navigate your way around the recommendation tab within Google Ads to choose the recommendations manually. Once you know which ones are best for you it is then possible to manipulate the auto-recommendations to your preferences.

Check your conversion settings

It is vital that you set up your conversions accurately. If you don’t, you will suffer the consequences of inaccurate or broken conversion tracking. Your decisions could also be based on incorrect assumptions and data.

A good housekeeping strategy would be to review the conversion setting on a regular basis. That gives you the opportunity to pause any conversions that are no longer required. This will make tracking easier and more effective.

It is perfectly possible to create a Google Ad campaign that really hits the spot and delivers great results. You just need to have the know-how to be able to use the system and settings to your best advantage.

Proven Strategies To Boost Your Video Marketing Plan

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StrategyDriven Online Marketing and Website Development Article |Video marketing|Proven Strategies To Boost Your Video Marketing PlanVideo marketing is one of the indispensable elements of a digital marketing plan. You cannot overlook video channels because visuals are more impactful than text on any day. They have the power to capture attention and hold it for the long haul, so you can imagine how they can fuel your brand. Although videos make the most potent content form, the competition on these marketing channels is daunting. Even the best content pieces may get only a handful of views. You may need to go the extra mile to make a mark. Let us share some proven strategies to boost your video marketing plan.

Pick a relevant focus area

Making videos is easier than ever as you can pick online tools and editors to create professional-looking pieces in just a few minutes. But you must not create randomly just because you have a tool to help. Pick a focus area to match the intent of your target audience to attract and maintain them. Ideally, your content should provide them with the information they want or need.

Create quality content

The internet has endless pieces of video content, and you need to offer compelling ones to compete. The last thing you should do is to create videos only to keep your YouTube channel busy. Invest time and effort in generating creative ideas and producing videos. You may even seek professional production services to create aesthetically-superior ones. But remember to serve value in some way, whether by answering questions, solving a problem, or introducing your brand.

Win with video SEO

Just creating great videos does not ensure marketing success. A lot depends on making them visible and enticing the audience to click them over the others. Video SEO covers these fronts, so you must master the strategy. The good thing is that it is quite similar to conventional SEO as you need to include relevant keywords in video titles and descriptions. Customizing the thumbnail, adding strong CTAs, and using interactive features like end screens can do the rest. You can leverage your SEO skills to make your videos rank better in search engines.

Prioritize education over selling

Another strategy that can help you ace the YouTube game is to prioritize education over selling. For example, a video that explains how to use a product or how it can help you solve a problem is more likely to hook a customer than a simple ad that only compels them to buy. Steer clear from over-promoting your brand and offerings, and share valuable content that sells subtly through education.

Maintain a consistent schedule

A consistent posting schedule is another proven way to win the video marketing game. But do not overwhelm the audience by posting too often. The best way to retain attention on these channels is to publish less frequently but ensure you have something that keeps the viewers waiting for more. Pros recommend posting within two to three days as it gives viewers enough time to absorb the content and get excited about the next piece.
There is no shortcut to ace video marketing, and a one-size-fits-all approach also does not work. But you can rely on these tactics to achieve the best outcomes.