Trying to expand your business during a global pandemic may seem like madness. However, you are an entrepreneur and you don’t want to rest on your laurels. Your ambition means that you want your startup to be able to compete with the already established industry rivals and you are eager for your venture to have a global presence. However, when the world is on more of a go-slow, people are less likely to part with their cash, and the economic markets have plummeted, it can be a challenge to see how you can grow your business. Follow this guide to the foundations of business growth.
Your online presence will really come into its own as more people stay at home and spend more time on the Internet. Online shopping was always a factor of the millennial market but now all demographics are partaking. If you are a retailer, you need to morph your business model into an online venture. The website that you produce is crucial to attract your potential market. Rather than opt for a flashy all singing all dancing website, you need to focus more time on your SEO. If you don’t know your keyword from your meta tag, you need to consider outsourcing your web design to a WordPress developer who can create a site that will emulate your brand and your ethos while appearing high up the Google search rankings. Make every section of your site within three clicks and easy to navigate to hold a potential customer’s interest. Overhaul your website and you could find your customer base growing.
Facebook, Twitter and Instagram are the perfect vehicles for online marketing when considering your business. However, you also need to hone your social media platforms to grow your business. If you want more followers, you need to post meaningful and relevant content on a daily basis. The Twitter feed that you craft is the ideal way to communicate directly with your clientele. If a potential customer has a query, they will tweet you. This comment will be in the public domain so it is crucial that you respond promptly. Use an informal and chatty tone. The corporate hard sell doesn’t work anymore. The better the content that you post, the more shareable it becomes, thus increasing your follower numbers and global presence.
If you can attend a trade show, get registered. These amazing events provide you with a readymade footfall of individuals who are eager to source your services. Go to a niche and industry specific event. By utilizing your pitch effectively, you can show off your wares, products and services. Place branded banners across your stall and encourage people to take a look at your products in action. Enthuse with your ideas and business acumen, and have some on-the-day deals that potential buyers can’t refuse. Ensure that you create an email list and follow up any leads on your return to the home office. With any luck, your clientele will grow.
These foundations of business growth will enable your venture to thrive and not merely survive during this pandemic.