Did you know nearly 60% of Americans listen to podcasts, and around the same number use YouTube?
Growing a business is much easier when you leverage valuable tools like these to push your content and grow your audience. The challenging part is choosing which avenue to pursue.
Keep reading to compare podcasts vs. YouTube and see which option is the right fit for your business.
Podcasts have grown tremendously in popularity over the past few years. As a result, more and more businesses harness the power podcasts bring to reach a unique and diverse audience.
Podcasts are audio-only, which is often easier for camera-shy people.
While they still have many moving parts involved, not worrying about video makes creating a podcast more simple than a YouTube video.
People also have more opportunities to listen to podcasts than to watch Youtube videos. For example, a podcast can be listened to on someone’s way to work or on a long road trip, whereas YouTube videos require the person to look at a screen with their full attention.
The effort it takes to host a podcast shouldn’t be underestimated. Thankfully, working with a podcasting production agency can make the entire process feel seamless.
Standing out among the crowd can also be tough with podcasting. People typically search for specific podcasts rather than stumble across them. So more effort is needed at first to push your content to people and get them hooked.
YouTube has been around for a long time. Over time its popularity has ebbed and flowed, but people are now gravitating back toward it, making it extremely popular again.
When you create content for YouTube, it’s easy to reuse in other places. For example, taking snippets for TikTok or posting on other social media channels is straightforward.
The YouTube search algorithm makes it possible for your videos to pop up even if you aren’t well established on the platform.
YouTube content marketing is much more complex than creating a podcast. Combining audio and visual requires the expertise of many different people, and the costs can add up quickly.
Copyright infringement and other strict rules are common issues YouTube users face. Something as simple as a snippet of sound in the background from a song you don’t have rights to can get a video removed. Podcasts are often more flexible.
Which Is Best?
While both podcasts and YouTube have pros and cons, podcasts are a more beginner-friendly option. Plus, having a podcast allows you to reach people more frequently for less effort.
Trying out both at some point might be wise, but starting with a podcast is likely best for your business!
Podcasts vs. YouTube — A Clear Winner
As a business owner, deciding between podcasts vs. YouTube can be a stressful decision. So throughout this brief article, we highlighted the pros and cons of each.
At this point, it’s easy to see a podcast is often the better option. So get started with one as soon as possible to see the benefits hosting one brings your business!
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