Posts

Unique Ways To Make Your Website More Dynamic

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article |Dynamic Website|Unique Ways To Make Your Website More DynamicWebsite design has gotten quite stale over the past couple of years. Thanks to all of the easy-to-use website building services and applications, it’s never been easier to put together a website in just a few clicks. To make things easier, there are thousands of templates available online that will help you create a wonderful page that can be modified to your liking.

Unfortunately, many websites have become static pages of information that don’t provide much value or content to visitors. In this post, we’ll be covering a couple of unique ways to help make your website a lot more dynamic and interesting.

Add video and sound content

Video and sound content is easy to host on a website thanks to embeds with YouTube and other services. This can turn your website into a centralised location for all of the content you’ve put onto the internet and makes it easy for visitors to find your work. This also allows you to link your website with social media platforms and other similar services, allowing you to grow your audience on multiple different platforms at the same time.

Keep in mind that you can also add video and audio content to your website by uploading it directly, but this can use a lot of bandwidth so it’s usually best to host it somewhere else and link to it. This puts less strain on your server and means you’re less likely to reach a bandwidth cap.

Use an API to provide up-to-date information on things

An application programming interface (API) is essentially a way to interface between different kinds of software and hardware. In the context of a website, an API can help you grab data from another service, piece of software, or website which stays up to date, meaning you don’t manually need to change things.

For example, using a cryptocurrency API means you can display the latest prices for certain currencies that you choose. This is updated automatically so you don’t need to manually input the prices or how much it’s changed. This is a great way to provide live information to your visitors and is a great way to make your website more dynamic.

Use social media tools

You can easily add social media widgets that display the latest posts from your accounts. For instance, you can add a live Twitter feed that shows the latest messages from accounts that you choose, and there are also options for Instagram, Facebook, and other popular social media platforms.

This allows people to engage with your content on various social media platforms, thus increasing your exposure. You can even see where your pages are shared so that you can directly interact with your audience if you want to.

While building your own website can be tricky, it’s important to consider all of the unique features that you can add which makes your website stand out from the competition. Making a website more dynamic can provide a lot more value and generally makes your website a lot more interesting.

Advice for Setting Up Your Home or Mobile Video Studio

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article, Advice for Setting Up Your Home or Mobile Video StudioNot too long ago, producing and broadcasting videos could only be done from a professional film or television studio and required a lot of expensive, specialized equipment. Nowadays, though, anyone with access to a few items of modern technology can make and transmit videos over the internet, and even arrange permanent home studios of their own. Follow these tips to set up yours for the first time.

Consider Your Situation

The first step to setting up your mobile or home broadcasting studio is to think about what you’ll be doing with it. There are a few pieces of equipment that everyone making video feeds needs, such as video and audio recording equipment and lighting, but many of the options are geared towards specific roles. Will you be sitting inside at a desk doing a video podcast, standing up doing a task for an instructional video, playing an instrument for a music video, or moving around outdoors? Will you be broadcasting or streaming live, or will the video be edited and uploaded to a website later?

You should also consider your environment. What kind of lighting do you have, and will it be difficult to make you look your best or even be seen? Is there noise pollution from outside, or is the room full of echoes?

Write down specifically what you’ll be doing and where you’re going to do it so you can plan for what equipment you need to accomplish your goals.

Purchase Your First Equipment

When purchasing your initial equipment, if any, your budget is a huge factor in determining what you need now and what you can get later. If money is not an issue you can set up your entire studio all at once, or you can choose to purchase items one by one. Either way, everyone who intends to make videos needs five basic things: a way to record video, a way to record audio, a source of light, a tripod to hold the video device so it doesn’t shake (and your hands are free), and finally, a way to upload that video to the website or social media of your choice.

With lighting sources, keep in mind that you should ideally have three sources of light pointing at you at different angles for viewers to see you at your best.

As far as video goes, many people including professional broadcasters use a smartphone or tablet to record both video and audio and upload it, because they already own one and don’t have to purchase extra equipment. Smartphones and tablets are also extremely portable, so you don’t have to lug around expensive or heavy items if you’re broadcasting on the go. Alternatively, you can purchase a dedicated camera, usually a DSLR or broadcast camera, if you want to go really pro and don’t mind spending a lot on your equipment.

If you’re looking to set up a home broadcasting studio, either to interface with television or to stream live events, you may also need some sort of teleprompter. This can be either a smartphone app or a device that hooks up to your phone or tablet to show your cues and lines.

If you’re not using a smartphone or tablet, you’ll need a microphone, especially for video podcasting. Some mics can link directly to the camera or computer, while others must go through a mixing device that syncs the audio and video.

Finally, you can certainly upload your videos directly from your mobile device. However, if you want to do any serious editing, a laptop or PC is necessary, and you’ll need one with a fast processor, high-performance video card and a large hard drive. A fast internet connection is also useful for uploading large files or streaming high-quality video.

These days you don’t have to break the bank to set up your own home video studio. With the right modern equipment, you can start producing professional-looking videos to post or stream anywhere online.

Methods Of Keeping All Of Your Data Safe And Away From Danger

/0 Comments/in /by

StrategyDriven Organizational Performance Measures Article |Keep Data Safe|Methods Of Keeping All Of Your Data Safe And Away From DangerIn the world of business, you literally never know when you might fall into danger. You always have to keep your wits about you because you don’t know what might be around the corner. You might have to deal with legal issues, bookkeeping problems, or natural disasters. So, it’s wise to always be prepared for any eventuality.

In 2021, a lot of the work you’ll be doing will be online and via digital platforms. On these platforms and systems, a lot of important information will be around. You’ll also be operating a lot on them, so they’ll need to be functioning properly and will need to be well-guarded. If you leave yourself open in this regard, then you could be in danger of all kinds of negative instances. The good thing is that protecting your systems and data isn’t too difficult. Here are a few ways to do it:

Teach Your Staff What They Need To Know

If you have employees that know what they have to do and how to behave, then it’s going to make the working day a lot less stressful. Training employees in IT skills doesn’t have to be difficult when it comes to the basics, but the more technical aspects may need a little more work. You can bring in training services every now and again, or you can send them to school for a couple of months so that they can fully gain the knowledge, skills, and qualifications. Ensuring that they’re trained would mean that fewer silly errors are made.

Possess A Solid Cloud Server

If your company has a great remote server that can be accessed by everyone on the team, it makes work a lot easier. Sending and receiving items comfortable helps everything move smoothly. One problem in recent years is that they have been hacked into by criminals, so it’s your job to ensure you find a solid, protected server. Secure file sharing is vital if you want to maintain productivity, order, and a good reputation.

Ensure You Have Ample IT Support

There are lots and lots of IT companies around that will help you with things as you get through your day-to-day jobs. The likes of managed IT services will be on hand to watch over you and protect you from attacks. They’ll also be able to advise you regarding the next best possible moves that will benefit the company.

Ensure Harsh Punishments For Violating IT Conduct

A lot of the time, computer systems are compromised due to an issue from someone within the camp. Perhaps they’ve made an error or they’ve tried something underhanded. In order to stop this kind of thing from happening, it’s good to put rules in place. If they know what will happen to them, then it will deter them from trying anything untoward.

Buy The Right Cybersecurity Software

Possessing the right software makes sense for everyone involved. You’ll have to ensure that you have the best programs to protect your data and systems as substandard cybersecurity software will let hackers walk right in.

Building and Growing Your E-Commerce Business

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article |Grow your Ecommerce Business|Building and Growing Your E-Commerce BusinessWhether your business has been established for a few years, or you are a new startup business under 12 months old, building and growing your e-commerce business is the way to go if you want to future-proof your business. If you want to achieve quick results, then you will need a large growth budget, and you will need to set SMART goals and targets, but if you want to build and grow slowly and more naturally, perhaps through social media marketing and good old-fashioned word of mouth, then your costs will be lower. Of course, both types of growth strategies require some amount of research and planning as it would be foolish to just see how a business grows, even if you are aiming to grow slowly and naturally.

Find New Target Markets and Audiences

Who are you currently selling to, and where are they based? What demographic is your existing audience in? Will your new target audience be the same age group of people, perhaps just in a different location, or are you looking to sell to both a completely new age group in a new country? Once you have established who your new target audience is, you will be able to start reaching them through your marketing efforts.

Focus on Upselling and Cross-Selling

To grow your business, you do not just have to focus on new customers; you can also focus on your existing customers. Perhaps they have been with you from the start. Focusing on cross-selling and upselling is beneficial to you as you already know who your audience is, and you know how to reach them. To be successful at selling more to existing customers, you must ensure that you provide good value for money. You must give your customers something that they need and want and something that will enhance their lives.

Get to Grips with Outsourcing and Freelancing

To grow an e-commerce business, you must learn to delegate to others, and you must use external providers. Utilizing others will ensure that you do not spread yourself too thin. You need to ensure that you focus on overseeing your whole business rather than being weighed down by individual areas which can easily be outsourced. For example, you could utilize a fulfillment company; click here to learn more about order fulfillment services and how they can benefit your business. In addition to using fulfillment services, you may also want to hire freelancers for one-off jobs or ad-hoc work, from weekly website management to social media management for your business accounts. Hiring freelancers can allow you to source just the skills you need to grow your e-commerce business successfully.

Look to the Future

You must keep pushing your business growth even if, at times, it is feeling like it is not going in the direction you want it to go in. If you can create a plan for growth (even if you want to go down the slower and more natural route), then you will ensure that you can get the most out of everything you do, and you can also make sure that you implement ideas and tactics which can be tracked and monitored.

Scale The SEO Mountain and Get On The First Page Of Google

/0 Comments/in /by

StrategyDriven Online Marketing and Website Development Article |SEO|Scale The SEO Mountain and Get On The First Page Of GoogleDid you know that ¾’s of all users never even bother to look at the results beyond the first page? It’s true, and it also means that one of the most important things you can do to generate traffic, secure leads, and establish your business as a stalwart in your field is to ensure you are on that first page of search engine results. The good news is some strategies can help you scale this SEO mountain, read on to find out what they are.

Find and use relevant keywords

Optimizing your site, as well as your blogs for keywords is an essential aspect of good SEO. However, to be able to do this effectively you will need to know the words and phrases potential customers are using to search for your business.

This means you will need to perform a keyword analysis before you get started, as this can be used to guide your entire optimization process. Remember to include long-tail keywords as well as single words and short phrases too, as they are also highly regarded by search engine algorithms.

Blog your heart out

Search engines love blogs, indeed their algorithms are designed to prioritize organic content above all else. That is content that is genuine and written with a purpose and value in mind, rather than just as a vehicle for keyword stuffing ( the latter being something that search engines actually penalize!).

Of course, for your blogs to be as successful as possible they will need to be a few things. The first of these is longer form, so opt for 1000-1500 words instead of 250 where possible. Next, be sure that they offer genuine value to your readership and/or target demographic.

After all, the more clock through you get, the better your SERPS position will be. Not to mention all the kudos you will be accumulating with potential customers. Additionally, there is even another benefit of creating quality valued content, and that it makes the likelihood that it will get shared even higher. This then enhances your chances of getting backlinks, which are hugely valuable in SEO because search engines treat them in a similar way to references. That is the more you have from a reputable site, the higher your SEO position will be.

Also, remember that both SEO and content writing are specialist disciplines within themselves. This means you may be able to create a more effective campaign by working with Seoshark and other specialist SEO agencies like them. After all, it is their business to understand all the minutiae of SEO from the ever-changing algorithms to the timescales involved until you can expect to see real results.

Optimize for mobile

Finally, if you want to see your company on the first page of Google, then you must ensure your site is optimized for mobile. This means that it will automatically display the best version whether the viewer is using a PC or a mobile device like a smartphone or tablet.

Indeed, not only is this an important aspect of providing your customers with the best experience, but it is also another factor that is held in high regard by search engine algorithms. Therefore by optimizing in this way you provide the best chance of scaling the SEO mountain and being featured front and center on the first page!