Mobile marketing is one of the most critical aspects of digital marketing. People are spending more time on their smartphones and consequently, they’re using them for more than just calling people! They’re reading emails, watching videos, browsing social media- all while they’re out in public.
Social media applications like TikTok, Facebook, and Instagram are the most used apps in the world today and you see more information about the download rates of 2021’s most popular apps here.
With a track record of consistently high app downloads by people around the world, this means that users are actively engaging and using their smartphones more now than ever, thus meaning that businesses have an opportunity to tailor their marketing efforts and campaigns to smartphone users.
Best practices for mobile marketing for online businesses
1. Make sure your website is mobile-friendly
This is the most important thing you can do! If your website isn’t mobile-friendly, customers will have a hard time viewing it on their phone and are likely to leave. There are many different ways to make your website mobile-friendly, so do some research and find out what’s best for you.
With more people relying on their phones to browse the internet, it’s essential that your website is optimised to look good and functions well on a mobile device. If it doesn’t, you’re going to lose customers fast.
2. Optimise your website for search engines
This is another essential step that businesses should take regarding mobile marketing. Ensure that your website shows up in search engine results pages when people are searching for keywords relevant to your business.
You can do this by using the appropriate keywords on your website and in your content and optimising your website’s structure and design. If you don’t take these steps, you’ll miss out on many potential customers.
3. Create mobile-friendly email templates
Most people check mail on their phones today, so your emails must be optimised for viewing on a small screen. This means using a simple layout with large text and minimal images, and ensuring that all links open in new tabs/windows.
You can also create separate email templates specifically for mobile devices, ensuring that the formatting looks good no matter what type of phone the recipient is using.
4. Optimise for video
Video marketing has become very popular because it’s so easy and accessible on mobile devices. YouTube is the second largest search engine after Google, but did you also know that more than half of all online activity (including shopping) happens right before or while watching videos?
If your business isn’t taking advantage of this opportunity by including optimised video content on its website, then you’re missing out big time! Make sure that any product demonstrations or other instructional videos are optimised for mobile viewing, and you’ll see an increase in sales.
5. A/B testing for marketing
A/B test is a process of experimentation that helps you determine which version of a particular marketing campaign is most effective. You do this by testing two (or more) different versions of the same and then seeing which one is better.
This is important for mobile marketing because there are so many different ways to reach your customers through their phones. By testing different formats, designs, and campaigns against each other, you can see which method is most effective.
6. Create a solid call to action
If your CTAs aren’t visible enough, many potential leads won’t convert into actual sales. Many businesses don’t realise the importance of having a clear and conspicuous “call to action” on their website or ad landing pages.
Don’t let this be your business! Make sure that when people visit your site, they immediately know what it is that you want them to do (i.e., buy something from you).
This will save customers time by not forcing them to figure out whether or not they should purchase from you before continuing with other tasks on their phones.
7. Integrate with social media
Integrating your mobile marketing campaigns with your social media efforts is a great way to reach more people.
Ensure that all of your social media profiles are optimised for viewing on phones and tablets and include links to your website and other relevant content.
You can also use social media to drive traffic to your landing pages or website and promote special deals or offers. By using all of the available channels, you can reach a larger audience and increase your sales chances.
Mobile marketing is a great way to reach out and connect with your customers on the go, but you must follow certain best practices to optimise for this type of audience.
There are many different ways to use mobile devices as part of your marketing efforts, so make sure you’re doing everything from social media integration to video optimisation correctly.