Video Production Essentials: 7 Cool Pieces of Gear to Check Out

StrategyDriven Online Marketing and Website Development Article |Video Production|Video Production Essentials: 7 Cool Pieces of Gear to Check OutStarting a video production company is one of the cool ways individuals can use their talent to create a stunning career. Video production involves having the right gear, but those who are new to this career choice may not know what gear they should purchase. With this guide, new video producers will be prepared to take action and ensure they have the coolest equipment for getting started.

Research Carefully Before Purchasing

One of the biggest mistakes individuals make is purchasing equipment on a whim. For instance, individuals need to learn about the Pearl Nano from Epiphan before they ever make a purchase. The research will help individuals to purchase the right equipment for their new business so they do not end up with buyer’s remorse in the future. The more a person knows about video production gear, the better equipped they will be to make the right purchase.

7 Cool Pieces of Video Production Gear

With technology advancing on a seemingly daily basis, there are a lot of things to consider when purchasing video production equipment. The following offers information on some of the best pieces of gear video producers should consider in their arsenal of tools.

1. Camera

Video producers have a wide range of cameras available to them. Those who are looking for the best should consider the Canon 5D Mark II as a sound choice, along with Canon Mark III. No matter which camera a person chooses, they should consider going full frame from the very beginning.

2. Lenses

Lenses are highly important for video production. The type of lens a producer uses will depend on the types of shots they are taking. Consider the following.

Walking around – Choose the Canon 24-70mm 2.8 for most scenarios.
Close-ups – Choose the Canon 50mm 1.8.
Long-range – Choose the Canon 70-200mm 2.8.

3. Stabilization

Stabilization is critical for many shots. Having the right tripod will keep a camera stable and ensure there is no jumping or movement. Shooting handheld should be avoided as much as possible. The Manfrotto MT190X3 is a great choice.

4. Computers and Storage

Any video producer is going to need a solid computer and plenty of storage. When just starting out in video production, the Macbook Pro laptop is one of the best. It is wise to purchase as much RAM as one can afford. The LaCie Ruggeds hard drives are ideal for storage.

5. Memory Cards

No matter which camera a person chooses, it is important to have the right memory cards. Try the SanDisk Extreme memory cards for the best results and level of storage.

6. Sound

Many new video producers do not think much about their sound quality, but it is integral. Purchasing the RODE VideoMic will help to ensure the sound quality is the best it can possibly be on all the video productions.

7. Lighting

The importance of lighting cannot be overlooked. It does not take a lot of expensive lights to create the right look. A simple LED light, mounted on the top of the camera, will suffice. The Neewer 160 dimmable LED light is a good choice.


Getting started on video production can be exciting and intimidating. With the right gear, individuals can rest assured they will have all the equipment they need for getting started and doing well. Research the brands above and check out the specs on each piece of gear. By researching carefully, individuals will ensure they will purchase the best gear that fits within their budget.

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