3 Common eCommerce Mistakes to Avoid

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StrategyDriven Online Marketing and Website Development Article |eCommerce Mistakes|3 Common eCommerce Mistakes to AvoidBeing an eCommerce store owner is no easy ride. There are many things you need to consider; the customer journey, the user experience, technical issues, minimizing cart abandonment, and many more. But there are also a plethora of opportunities to sell to customers all over the world. With the right strategies in place, you can skyrocket your eCommerce business for success.

Whether you own an established eCommerce store or just starting out, here are some of the most common eCommerce mistakes you should avoid if you want to grow your business to new heights.

#1 Not identifying your ideal clients

While it is ambitious to want to serve everyone, it, unfortunately, will not serve your business any good. This results in a strategy that is not very clear or focused and will waste a lot of time, energy, and resources as you drive the wrong traffic to your store, which will also increase cart abandonment rates and bounce rates. No matter how good or well-priced you think your product may be, you are selling to the wrong people.

It may seem like you are limiting your business, by narrowing down and specific on who you are serving, but it will mean you can talk to them directly in your marketing, find them quicker, and drive more intentional traffic to your eCommerce store. Make sure you create a brand persona, whereby you outline who your target market is, and include specific information such as their age, location, income, marital status, hobbies, interests, needs, how they make purchasing decisions, and their preferred platforms.

#2 Using the wrong technology

There is a lot of technology, applications, services, software, and platforms that you can use for your eCommerce store, and often, it’s not the most expensive, or how many that you have that means it will be successful. It is the opposite. If you use too many platforms or the wrong platforms, your data is likely to be all over the place and you risk a business that is disorganized and unaligned. This then means that data cannot be analyzed correctly, and you have a huge gap within your business to excel and make sales. Make sure you research the correct platforms right from the start, one that is right for your product and your internal working, to ensure all your departments are aligned and able to excel in reaching business goals and objectives. If you already have an eCommerce store, you can read more about integrating your current tools.

#3 Not optimizing your eCommerce store

Many eCommerce businesses opt for paid marketing, such as Facebook Ads and Google Ads. While there is nothing wrong with this, it is also vital that you are incorporating search engine optimization (SEO) into your marketing strategies. Without SEO, as soon as you turn the paid ads off, you will unlikely have visibility anywhere on the internet.

SEO is a long-term game, which is why it is not easy to measure an ROI at the beginning. However, implementing SEO strategies will enable you to build authority, rank, and visibility within the search engines, and start driving intentional, and sustainable organic traffic to your store.

For an eCommerce business to be successful, the right strategies are vital.

6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

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StrategyDriven Online Marketing and Website Development Article |Digital marketing tips|6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on InvestmentA majority of content consumption has been taking place online, especially in the last 2 years. Hence, going digital is the key for any entrepreneur. Sharing content via online platforms is the prime way to increase brand awareness, attract potential customers and in turn increase ROI.

This blog pens down the 6 effective tips that entrepreneurs must adopt to increase their returns on investment.

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing.

Making optimum use of the digital marketing tips available for you can help you build a friendly digital marketing plan and achieve successful results. Let’s now look at the 6 effective digital marketing tips for entrepreneurs.

6 Effective Digital Marketing Tips For Entrepreneurs

1. Establish Your Goals

Every entrepreneur sets specific goals to increase their returns on investment. Goals must be aligned with your business objectives and hence, before strategizing, one must decide what they want to achieve with the marketing strategy.

Setting goals will help you clearly understand each step that you should be taking. The most effective way to achieve your desired goals is using the SMART Criteria. It is a criterion that ensures your goals are achieved within a certain time frame.

The acronym stands for Specific, Measurable, Achievable, Relevant and Time-Bound.

These are 5 questions that you can ask yourself while defining your goals.

  • Specific: What needs to be accomplished? How can it be accomplished?
  • Measurable: Is the goal quantifiable?
  • Achievable: Is the goal feasible and achievable by the team?
  • Relevant: How is the goal beneficial to the organization?
  • Time-Bound: Set a realistic deadline for your plan.

2. Curate Engaging Content

Curating engaging and appealing content will make more users stay on your website. They will engage in reading your content in-depth and spend time on your site.

Making relevant content and describing what your business is about will offer value to potential customers. You need to plan a different content marketing strategy and learn how blockchain-powered content works for each channel that attracts different customers.

Writing blogs about your business and answering questions builds trust, loyalty and also user experience. You can write blogs on the most demanded topics.

Search Optimization Techniques with the help of google analytics enable you to research the most demanded keywords and topics by your visitors. Learning Search Engine Optimization techniques in-depth can help you ace the game of ranking high on google.

3. Automate Your Tasks

Automating your tasks is highly essential as it saves tons of time, enabling you to focus on other important tasks, ultimately improving your productivity and ROI.

Following are a few tasks that you must automate:

Automate Social Media Posts: Hubspot, Co-Schedule and Hootsuite are some of the effective tools to use to schedule social media posts in advance. Scheduling your posts for all social media platforms at least a week in advance would be a good idea.

Automate Lead Flow: A free demo, a downloadable guide, a free PDF helps in lead generation. A scheduled automated email is sent to the user and helps in pushing them closer to purchasing from you.

Automate your Marketing Emails: Automated emails also receive 95% higher open rates than the ones sent manually. Welcome emails, Thank you emails, order confirmation emails are examples of automated emails. Automating emails is essential as it manages vital communication and builds a good brand image. Learn Email Marketing to build a powerful email list and create successful email marketing campaigns.

4. Get On Google My Business

Google My Business is a free tool offered by Google that allows you to showcase your business online. It generates a mobile optimised website, making it easier for viewers to locate your business.

It lets users find your location on google maps and contact you through a google search if you are within the designated area of the user.

Google My Business makes it easier for customers to connect with you by offering valuable information like:

  • Products and services you offer
  • Opening and closing hours
  • Your address
  • Website
  • Contact details

This is what creating a google my business account looks like.

5. Track And Improve Your Performance

After putting much effort into widening your audience and increasing ROI, measuring and improving your performance seems highly essential.

Tools like Google Analytics, Google Search Console and Hootsuite help you to easily track your overall performance. Learn Google Analytics to level up your business and understand where your leads are coming from and what steps you need to take to further improve your ROI.

6. Networking

Networking is also one of the essential things that an entrepreneur needs to do to enhance their reach. Attending expos, connecting and reaching out to other entrepreneurs both online and offline will help you build goodwill and ultimately expand your business.

Few Takeaways

These were the 6 effective digital marketing tips for entrepreneurs to increase their ROI. Online marketing opens up your business to an enormous population. Hence, using the above-mentioned tips efficiently will surely help you to design an impactful digital marketing strategy.

However, if you’re a beginner or someone who wishes to learn more, a comprehensive training in digital marketing can be extremely beneficial and can help you master different marketing techniques and tools in-depth.

We hope you enjoyed this blog! Will you be using the top 6 digital marketing tips? Let us know in the comments section below.

About the Author

StrategyDriven Expert Contributor |Karan ShahAn ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.

Mistakes People Make With Web Design

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StrategyDriven Online Marketing and Website Development Article |Web Design|Mistakes People Make With Web DesignAfter considering things for a while, you decide that you want to enter the field of web design. But you want to avoid getting overwhelmed by all the intricacies… and want to get a good foundation. There are college courses for it, but instead of paying a lot of money to get a degree, you might want to consider a bootcamp.

Before you decide to sign up for a web design bootcamp, it’s a good idea to learn some things to avoid when it comes to making web pages. The bootcamp will fill in the rest, but here is a head start.

There Is Too Much on the Page

You want to create a website that is easy for people to follow. Sure, there may be a lot of things that you sell or have designed, but you don’t want any potential customers to look at your site with no clear idea where their eyes should be going. A busy site feels chaotic.

There Is Too Little on the Page

On the other hand, you don’t want to have too plain of a site. Having too much empty space makes it feel like you might not have much to offer. You want to have something that piques the interest of the customer.

There is not a Good Call to Action

One of the main purposes of a website is to get people to buy what you offer. They need something to latch onto… and if you have not given them that, then they will likely click right off the page. Then you will get little to no results, which is bad for your bottom line.

There is No Clear Navigation

You don’t want to have people looking at your site with no idea of where they need to go to accomplish what they want. There need to be clear headers that show where people should expect to land when they click on a certain link. Do not assume that it will be intuitive … doing that will wind up with your getting poor feedback.

These are just a few of the mistakes that people make with web design … it can feel like a field full of pitfalls. But if you build a good base and are willing to make adjustments from feedback, then you can get on a good path. Then you might be able to do this for a living.

Create An IoT App In A Few Easy Steps

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StrategyDriven Online Marketing and Website Development Article |IoT App|Create An IoT App In A Few Easy StepsTechnology has taken over your lives. As per the reports of 2020, over 30 billion smart devices are connected to the internet. This number includes computers, wearables, phones, and smart home elements. Presently, a tech category, the Internet of Things (IoT), has exploded in popularity. It is a system of devices that will connect physically through the internet by interlinking in some way. If you wish to learn how to develop an IoT app, here are the steps to look for.

1. Choose The Hardware: How To Develop An IoT App

The Internet of Things needs software to function, but the hardware still matters a lot. Reliable and fast device connectivity is the priority for the development of IoT applications. You can achieve the best results with custom hardware solutions. It is not needed to develop an IoT application from scratch. You can get in touch with a high-quality hardware provider who can provide the necessary assistance. Thus, remember that choosing the proper hardware is the first step in creating an IoT application.

2. Pick A Platform

Many platforms are there which you can use to build Internet of Things applications. Before choosing one, you must pay attention to the kind of technologies and the cost to invest. A suitable way to pick a platform to create an IoT app is the one that will eliminate the inconsistency issues and allow developers to connect all devices. For example, the IoT platform of Google, Android Things, supports devices of different manufacturers. It can even connect to low-energy sensors.

Therefore, you have to first find out the requirements and then choose the platform accordingly.

3. Think Of The Scalability Parameter

Have you ever wanted your own IoT application? Have you been searching for a simple guide that will give you the information on the step-by-step process? At Aimprosoft, we know everything about creating such applications. Their blog section has great content from which you will learn in detail how to create an IoT app. And here, we will provide you with a more abbreviated version. Here we begin. While designing the application, keep in mind the scalability parameter. Whether the platform will stay relevant or not depends on this parameter as well.

4. Remember That The Application Is Fast

In the process of how to develop an IoT app, remember that the application is extremely fast when it is about sharing data. The price of every lag is too high, which is not always affordable. Imagine your car is connected with IoT, and it is taking a lot of time to respond to your commands. It can affect the performance, which users will never prefer. That’s why while creating applications, you must remember to keep speed in consideration.

5. Check Out The Security Parameters

Security should be the top priority of IoT applications. Because many devices are connected to the IoT application, security is vulnerable, and there is a high chance of data infringement. Individuals use IoT in cars, homes, and healthcare devices. If the security is not maintained, hackers can steal crucial information that can lead to troubles. While deciding on how to create an IoT application, do not ignore the security parameter.

6. Developing The Structure Of The Application

The next parameter is to decide on the application’s structure, and for that, quite a few variables are there to choose from. Variables will vary depending on what your requirements are. The standard features included are alerts, charts, maps, control, etc. One thing you should remember is the application must not look clumsy with a lot of stuff.

7. Customizing The End-User Application

An end-user platform contains the individual’s or business logo, icon, or any other thing. If you want any such things on the application, speak with the designers during the internet of things app development process. It will help them understand the things that you want to have in the application.

Start The Designing Process

Now you can start the process of how to develop an IoT app with the above steps. If you need expert guidance, get in touch with the top professional designers operating in this sector. They can help you in creating an internet of things application with all features.

How To Maximize LinkedIn Ads

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StrategyDriven Online Marketing and Website Development Article |LinkedIn Ads|How To Maximize LinkedIn AdsLinkedIn is the most organic social network for B2B businesses. Therefore, business owners readily use LinkedIn ads to target decision-makers and make sales. Although social media ads are promising, not everyone gets their desired results. Usually, this results from a missing mark on critical factors, including audience, visuals, and messaging. This is why businesses work with B2B LinkedIn agency for expert help in getting better results.

This article discusses five ways you can maximize your LinkedIn ads strategies, especially if you are doing a DIY LinkedIn Ads setup and management.

5 Hacks For Maximizing Your LinkedIn Ads

1. Defining Your Target Audience

LinkedIn ads with proper targeting deliver effective results just like other paid advertising. A question that pops to mind is, how can you target the right audience? Identifying your target audience can significantly improve your marketing strategy.

When setting your LinkedIn ads targeting, consider professional interests, job titles, industry focus, education, and location. Afterward, you can use filters like industry, seniority, and job title to narrow your audience.

Defining your Target Audience helps provide solutions to decision-makers that most likely will take action through your ads. After narrowing your audience, the next step is to identify the LinkedIn groups they most likely spend their time on. Afterward, include such groups in your search parameters.

2. Selecting the Right Visuals

The human brain processes images about 60,000 times faster than text. Visuals, including photos and videos, are essential in LinkedIn ads. Fortunately, there are various text and visuals features that can enable businesses to craft the perfect ad. In addition, LinkedIn does not limit the text performance compared to other social media platforms

Studies show that LinkedIn ads containing larger, bold text have higher conversions. When creating your ad, you can add colorful, bold background to your graphic and a call to action of about four to five words. In addition, you can capture your audience’s attention by adding catchy photos and short videos to your ads. The most important thing to note is that using eye-catching content in your ad is more important than the visual because only eye-catching content can make users stop scrolling.

3. Crafting A Proper Message

Selling your product via LinkedIn ads may not produce the desired results. Your focus should be on solving a specific problem. Most businesses use blogs and eBooks to educate audiences while drawing their attention back to a website. This type of content helps with starting conversations on LinkedIn and collecting prospects email addresses for further discussion in a private environment

Furthermore, it is best to ensure that your visuals and messages work hand in hand. In this case, creating an objective regarding texts and visuals helps. Afterward, you can craft your ad. A defined purpose ensures that your ad copy and visuals are delivering the same message.

Keep in mind that you can’t create the perfect LinkedIn ad overnight. Although you have to understand your audience to create an engaging ad, it is more important to ensure that such ads fit your overall marketing strategy goals. Also, regardless of the channels you are using, all your content should pass the same message.

4. Nurturing Leads with Follow-up Email Automation

Sometimes clocks on a LinkedIn ad do not convert immediately. Therefore, you should aim at nurturing leads via email once a lead opts in. You can schedule the first emails to be sent an hour or a day after resource delivery.

Automating a natural sales process rather than hard-selling should be a primary focus. It is best to open up communication channels just as you would in a sales conversion. In this regard, it is best to ask your prospects questions regarding their businesses. Pertinent questions include the type of businesses they work with, the number of stores they manage, and the number of salespeople in their showroom.

Your leads are the prospects that respond to your messages. After creating your content, setting up your landing page funnel, and email automation, you are ready to target your audience.

5. Monitoring And Analyzing Ad Performance

The metrics you monitor are primarily dependent on your campaign goals. Monitoring clicks, impressions, average engagement, and click-through rates are necessary if your campaign goal is to gather views and interest. However, monitoring conversion rates and their corresponding costs are essential for campaign goals that involve driving leads.

You can monitor other factors to increase ads performance, including checking if the CPA is within target, identifying top-performing campaigns, and checking if you are targeting users in the right industry.

We can help!

If your marketing strategies are not giving you the best results, it is time to contact a LinkedIn ads agency. Professionals can utilize their experience in efficiently maximizing LinkedIn ads. At Getuplead, we are experts at creating awareness and increasing traffic and leads.
Reach out today!